Vinda International
| Company type | Public (formerly listed on Hong Kong Stock Exchange) |
|---|---|
| Industry | Hygiene products, tissue paper, personal care |
| Founded | 1985 |
| Founder | Li Chaowang |
| Headquarters | Jiangmen, Guangdong , China |
Area served | Asia, United States, United Kingdom, Canada, France, Germany, India, Italy, Mexico, the Netherlands, Poland, Slovakia, Sweden |
Key people | Li Chaowang (founder and chairman) |
| Products | Tissue paper and personal care items |
Number of employees | 1,200 (in Southeast Asia regional hub as of 2022) |
| Parent | Royal Golden Eagle (since 2024) |
| Website | www |
Vinda International Holdings Limited (Vinda) (, ) stands as a prominent hygiene enterprise in Asia, specializing in tissue paper and personal care items. Established in 1985, Vinda has extended its operations across numerous Asian markets such as Mainland China, Hong Kong, Malaysia, Singapore, South Korea, Thailand, Japan, and Taiwan. Furthermore, its presence reaches into countries including the United States, United Kingdom, Canada, France, Germany, India, Italy, Mexico, the Netherlands, Poland, Slovakia, and Sweden.
The company's tissue products marketed under the "Vinda" label have earned the distinction of being a "China famous brand." Vinda’s corporate headquarters is situated within the Donghou Industrial Development Zone in Huicheng Town, Xinhui District, Jiangmen, Guangdong.
Origins
Vinda began its journey in 1985 as Xinhui Daily Necessities Factory, formed by the consolidation of three modest factories located in Xinhui, Guangdong. Initially not concentrating on household paper goods, the company shifted focus under the guidance of founder and chairman Li Chaowang toward sanitary paper products such as tissue and toilet paper. Notably, the workforce comprised more than half individuals with disabilities. By 1993, Vinda transformed into a joint-stock company and introduced advanced production equipment imported from Japan and the United States to improve product quality. This commitment to excellence facilitated Vinda's rise as one of China's foremost household paper producers.
The year 1997 marked further growth when Vinda acquired manufacturing plants in Hubei and Shanghai, expanding output capabilities across pivotal regions including Beijing and Sichuan. In 1999, Vinda International Holdings Limited was established in the Cayman Islands. By 2005, annual sales exceeded RMB 1.2 billion with subsidiaries both within China and internationally. To better access global financing opportunities, the company moved its headquarters to Hong Kong.
Vinda made its stock market debut on the Hong Kong Stock Exchange (HKEX) in 2007, securing approximately HK$1 billion through its initial public offering to finance production scale-up and brand development. Subsequently in 2009, new credit arrangements were finalized with Hang Seng Bank and Bank of China (Hong Kong), providing additional capital under conditions that major shareholders like Li Chaowang retain a minimum 25% ownership stake. This financial framework ensured operational continuity and supported ongoing expansion efforts.
International expansion
Although Vinda's public listing occurred in 2007, its collaboration with Essity, a Swedish multinational hygiene corporation, began earlier. Through incremental share acquisitions in 2008 and 2012 by SCA Group, Essity’s predecessor entity became Vinda’s second-largest shareholder. By 2013, SCA had secured a controlling interest of 51.59%, making Vinda a majority-owned subsidiary. This partnership enhanced Vinda’s capabilities in product innovation and facilitated its growth on an international scale.
In 2022, Vinda furthered its regional development by inaugurating its Southeast Asia (SEA) Regional Hub located in Selangor, Malaysia. Officially opened on December 16, 2022, this expansive 30-acre site was established to increase manufacturing capacity and operational efficiency throughout the region. The facility encompasses an Innovation Center alongside production lines, warehousing units, and distribution centers primarily serving Malaysia while also supporting markets such as Singapore, Indonesia, Thailand, Cambodia, Vietnam, and the Philippines. The Innovation Center—Vinda’s second facility outside of China—focuses on research and development, product safety assurance, innovation initiatives, and material advancement. This expansion aligns with Vinda’s strategic objective to reinforce its supply chain across Southeast Asia and employed approximately 1,200 local personnel upon completion of phase one.
Subsequent developments
In 2024, Essity completely sold off its shares in Vinda. The business was purchased by Royal Golden Eagle (RGE), a conglomerate headquartered in Singapore, through a HK$26.1 billion deal executed by RGE’s subsidiary Asia Pacific Resources International Holdings Limited (APRIL). This transaction enabled Vinda to leverage RGE’s extensive resources and industry knowledge, strengthening its market position both within the Asia-Pacific region and internationally.