Watson H. Vanderploeg
Watson H. Vanderploeg | |
|---|---|
| Born | 1888 Iowa, United States |
| Died | 1957 |
| Occupation | Business executive |
| Years active | 1920s–1957 |
| Known for | President of Kellogg's (1939–1957) |
Watson H. Vanderploeg (1888–1957) was a prominent American business leader who held the positions of general manager and president at Kellogg's between 1939 and 1957.
Early life and education
Originating from Iowa, Vanderploeg's experience in agriculture played a significant role in his later responsibilities managing the production and distribution of corn-based breakfast cereals at Kellogg. He completed his studies at Central University Academy located in Pella, Iowa and gained admission to the Iowa Bar, although he chose not to pursue a career in law.
Career
Vanderploeg's professional journey began in the banking sector as a messenger at a local Pella bank, which he eventually purchased and operated for six years before selling it. In 1924, the Iowa Banking Commission appointed him to oversee the liquidation of five insolvent banks in Des Moines, Iowa, a task that lasted six years. Following this, he advanced to become vice president of Harris Trust and Savings Bank in Chicago.
In 1937, Will Keith Kellogg extended an invitation for Vanderploeg to join the board of the Kellogg Company. By 1939, he had ascended to the presidency. During his tenure, company sales surged from $34 million to over $200 million, while profits increased fourfold. Vanderploeg led efforts to expand Kellogg's global footprint by establishing manufacturing facilities in Australia and the United Kingdom and introduced new offerings such as Special K cereal in 1955.