WestJet

WestJet Airlines Limited

Company type	Public (as implied by IPO)
Industry	Airline
Founded	June 27, 1994 (1994-06-27) in Calgary, Alberta, Canada
Founder	Clive Beddoe, David Neeleman, Mark Hill, Tim Morgan, Donald Bell
Headquarters	Calgary , Canada
Area served	North America, the Caribbean, Europe, Asia, Central America
Key people	Sean Durfy (president as of 2006)
Products	Scheduled passenger flights, charter services, cargo transportation
Number of employees	220 (at start in 1996) (1996)
Website	westjet.com

Overview

WestJet Airlines Limited is a Canadian carrier headquartered in Calgary, Alberta. Established in 1994, it ranks as the third-largest airline within Canada, following Canadian Airlines International Inc. and Air Canada, and holds the position of the eighth largest airline in North America by flight frequency. Operations commenced in 1996 with a workforce of 220 employees, a fleet of three aircraft, and service to five destinations. Initially, WestJet was introduced as a budget-friendly alternative to the major Canadian airlines.

WestJet provides scheduled passenger flights, charter services, and cargo transportation, annually carrying over 25 million travelers to more than 100 locations throughout North America, the Caribbean, Europe, Asia, and Central America. The airline has designated Calgary International Airport as its sole global connecting hub, while Toronto Pearson International Airport serves as an important secondary hub.

The company operates two primary subsidiaries: WestJet Encore, which flies the Q400 NextGen turboprop aircraft on routes primarily within Western Canada; and WestJet Cargo, which manages a fleet of three converted Boeing 737-800BCF freighters previously used for passenger service.

Unlike many competitors, WestJet is not affiliated with any major airline alliances such as Star Alliance, Oneworld, or SkyTeam. Nevertheless, it maintains several codeshare and interline partnerships with other carriers to expand its network reach.

1994–1999: Inaugural Flights

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A WestJet Boeing 737-200 at Calgary International Airport, July 1998

WestJet was established on June 27, 1994, by a group including Clive Beddoe, David Neeleman, Mark Hill, Tim Morgan, and Donald Bell. The airline adopted the low-cost carrier strategy originally developed by Southwest Airlines and Morris Air in the United States. Initially, its route network was confined to Western Canada, which inspired the company’s name.

The airline's maiden flight took place on February 29, 1996, utilizing a Boeing 737-200. At launch, WestJet operated with three pre-owned Boeing 737-200 aircraft and employed 225 staff members, servicing destinations such as Calgary, Edmonton, Kelowna, Vancouver, and Winnipeg. By the end of 1996, the network had expanded to include Regina, Saskatoon, and Victoria.

In September 1996, a dispute with Transport Canada regarding maintenance scheduling led to a temporary suspension of WestJet’s entire fleet. Operations were halted for two weeks before flights recommenced.

Early in 1999, Clive Beddoe resigned as CEO and was succeeded by Steve Smith, formerly of Air Ontario. In July of that year, WestJet launched its initial public offering with 2.5 million shares priced at $10 each. That same year saw the addition of new destinations including Thunder Bay, Grande Prairie, and Prince George.

In 2000, after serving for approximately 18 months, Steve Smith was dismissed from his role as CEO due to conflicting management philosophies; Smith later took leadership of competitor Air Canada’s budget airline subsidiary, Zip. Following Smith’s exit, Clive Beddoe returned as CEO and remained in that position until July 2007.

2000–2003: Growth within Canada

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A WestJet Boeing 737-200 landing at Ottawa Macdonald–Cartier International Airport in April 2001. The airline initiated flights to Eastern Canada during this year.

Following the consolidation of the Canadian airline sector triggered by Air Canada's acquisition of Canadian Airlines in 2000, WestJet extended its network into Eastern Canada, launching services to Hamilton, Ottawa, Ontario, and Moncton, New Brunswick. The carrier designated John C. Munro Hamilton International Airport as the central hub for its Eastern Canadian operations and primary connecting airport in that region.

In 2001, WestJet further broadened its reach by introducing routes to Comox, as well as to Sault Ste. Marie, Sudbury, Ontario, and the Manitoba cities of Thompson and Brandon. However, flights to these four destinations were eventually discontinued. Subsequently, service to Brandon and Sudbury was reinstated through WestJet's fully owned subsidiary, WestJet Encore.

The airline expanded again in 2002 by adding two more cities in Eastern Canada: London and Toronto. By April 2003, new destinations included Windsor, Montreal, Halifax, as well as St. John's and Gander.

In August 2003, WestJet entered a two-year partnership with Air Transat whereby Transat's principal tour operators—World of Vacations and Transat Holidays—would fill seats on WestJet aircraft. These charter flights primarily served locations in Mexico and the Caribbean and were operated with WestJet crews. This collaboration between the two airlines was mutually concluded in February 2009.

In 2004, Air Canada accused WestJet of engaging in industrial espionage and initiated a civil lawsuit in Ontario Superior Court. The allegation centered on WestJet obtaining Air Canada's confidential information through a private website to secure a competitive edge. On May 29, 2006, WestJet acknowledged these allegations and agreed to cover C$5.5 million in legal and investigative expenses for Air Canada, along with donating C$10 million to various children's charities on behalf of both airlines.

2004–2006: Expansion into International Markets

In January 2004, WestJet declared its intention to shift the center of its Eastern operations from Hamilton to Toronto by April, significantly increasing its presence within the highly profitable Toronto–Ottawa–Montreal corridor and tripling the number of flights departing from Toronto Pearson International Airport.

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WestJet Boeing 737-700 at Phoenix Sky Harbor International Airport, October 2004. In 2004, WestJet commenced services to Phoenix and other U.S. destinations.

Throughout 2004, WestJet expanded its U.S. route network by adding or announcing flights to cities such as San Francisco, Los Angeles, Phoenix, Tampa, Fort Lauderdale, Orlando, and LaGuardia Airport in New York City. Early in 2005, new destinations including Palm Springs and San Diego were introduced, while service to New York–LaGuardia was discontinued. April 2005 saw the launch of seasonal flights to Charlottetown alongside the termination of routes to Gander. Later that year, during the fall, the airline further expanded by adding Fort Myers and Las Vegas to its growing list of destinations.

In late August 2005, WestJet operated a flight to Baton Rouge, Louisiana, transporting a Vancouver-based urban search and rescue team tasked with aiding relief efforts following Hurricane Katrina.

Following speculation about adopting extended-range twin-engine operations (ETOPS), WestJet announced on September 20, 2005, plans to begin service from Vancouver to Hawaii. By December of that year, flights were launched connecting Vancouver with both Honolulu and Maui.

WestJet’s inaugural scheduled international route beyond Canada and the United States commenced in 2006 with service to Nassau, The Bahamas. This marked a significant achievement aligned with the airline’s long-term strategy for expanding its international footprint.

In September 2006, leadership transitioned as Sean Durfy succeeded founder Clive Beddoe as president of WestJet.

On October 26, 2006, the airline announced a record quarterly profit of C$52.8 million, representing its most successful financial quarter up to that point.

2007–2009: Expansion and Development

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A WestJet Boeing 737-700 arriving at Princess Juliana International Airport, October 2007. That year, WestJet expanded its international seasonal routes.

In 2007, WestJet revealed plans to initiate flights from Deer Lake in Newfoundland, Saint John in New Brunswick, and Kitchener-Waterloo in Ontario. By June of the same year, the airline introduced seven additional international seasonal routes to destinations including Saint Lucia, Jamaica, the Dominican Republic, Mexico, and added a third Hawaiian location at Kona.

That year also saw WestJet commission a new six-story headquarters adjacent to their existing hangar at Calgary International Airport. Designed under the Leadership in Energy and Environmental Design (LEED) Green Building Rating System, the facility incorporated sustainable features such as a rainwater harvesting system and geothermal heating. Employees began occupying the building in early 2009, with the official opening occurring in May. The WestJet Campus earned LEED Gold certification in October 2011.

In May 2008, WestJet initiated daily nonstop flights to Quebec City. The following month, seasonal service commenced between Calgary and New York City via Newark Liberty International Airport. In May 2009, new seasonal routes were launched to Yellowknife, Northwest Territories and Sydney, Nova Scotia. The Yellowknife service was subsequently extended through the winter season of 2009–10.

Throughout the 2000s, WestJet steadily increased its domestic market share relative to Air Canada. While Air Canada held 77% of the market in 2000 compared to WestJet’s 7%, by the end of 2009 WestJet’s share had grown to 38%, narrowing Air Canada’s lead to 55%.

In late April 2009, due to the outbreak of influenza A (H1N1) in Mexico, WestJet temporarily halted flights to several Mexican destinations including Cabo San Lucas, Mazatlán, and Puerto Vallarta. These suspensions lasted from early May until mid-June, with seasonal service to Cancún resuming later that fall.

July 2009 brought announcements of eleven new international destinations for WestJet’s winter schedule. These additions expanded U.S. service to cities such as Atlantic City (New Jersey), Lihue (Kauai), Hawaii, and Miami (Florida). Caribbean expansion included new routes to Providenciales (Turks and Caicos Islands), Sint Maarten (Netherlands Antilles), Freeport (The Bahamas), as well as Varadero, Holguín, and Cayo Coco in Cuba. Mexican destinations Ixtapa and Cozumel were also incorporated into the network.

In November 2009, WestJet declared plans to begin service to Bermuda starting May 2010. That same month, the airline resumed seasonal flights to Windsor, Ontario.

2010–2016: Expansion into International Markets

In March 2010, Sean Durfy stepped down from his role as WestJet's CEO, attributing his departure to personal reasons. He was succeeded by Gregg Saretsky, who brought experience from Canadian Airlines and Alaska Airlines, and had previously held the positions of vice-president at WestJet Vacations and Executive Vice-president of Operations.

By July 2010, WestJet had introduced flights to Santa Clara, Cuba, New Orleans, and Grand Cayman, increasing its destination count to 71. However, service to New Orleans was discontinued after just one season and did not resume the following year.

Towards the end of 2010, WestJet arranged to wet-lease a Boeing 757 aircraft to enhance seasonal routes between Calgary and Honolulu and Maui, as well as Edmonton to Maui. That same year, the Canadian Transportation Agency (CTA), an autonomous administrative tribunal under the Government of Canada overseeing airline regulations, ruled on multiple occasions that WestJet's baggage policies were unreasonable or inconsistent with provisions under the Canada Transportation Act and Air Transport Regulations.

Following Air Canada's withdrawal from California routes, on January 26, 2011, WestJet announced plans to commence flights from Vancouver and Calgary to John Wayne Airport in Orange County, California starting in May.

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WestJet Boeing 737-600 at LaGuardia Airport, May 2013. The airline began scheduled service to LaGuardia the previous year.

In November 2011, WestJet secured time slots at New York's LaGuardia Airport through an auction, marking its return to the New York market. Service details for LaGuardia were officially released in January 2012. Between 2012 and 2014, WestJet broadened its U.S. presence by adding destinations including Chicago via O'Hare International Airport, Dallas Fort Worth International Airport, Myrtle Beach International Airport, and New York's John F. Kennedy International Airport.

On November 15, 2013, WestJet announced its inaugural European route: seasonal flights connecting St. John's, Newfoundland with Dublin, Ireland, operating from June through October 2014.

In response to the severe ice storm affecting Central and Eastern Canada in December 2013, WestJet chartered an Atlas Air Boeing 747-400 in January 2014 to assist with transporting stranded passengers and luggage between Toronto Pearson International Airport and Calgary International Airport.

On July 7, 2014, WestJet revealed it was in advanced negotiations to acquire four wide-body aircraft slated for deployment by fall 2015. These planes were intended initially for seasonal routes between Alberta and Hawaii once the existing service agreement with Thomas Cook Airlines—then operating these flights on WestJet’s behalf—expired in spring 2015. The airline planned to take delivery of four Boeing 767-300ER aircraft during summer 2015. The first of these wide-body jets arrived on August 27, 2015.

On June 16, 2015, WestJet announced the commencement of flights to London's Gatwick Airport beginning May 6, 2016. This marked the carrier’s third transatlantic destination following Dublin and Glasgow. Most London-bound flights utilized the wide-body 767-300ER aircraft. Tickets for direct flights to London from Edmonton, St. John's, Vancouver, Winnipeg (seasonal), Calgary, and Toronto (year-round) became available on September 15, 2015. During winter seasons, WestJet continued operating seasonal routes such as Edmonton - Maui and Calgary - Honolulu/Maui with the Boeing 767-300ER before retiring these aircraft in 2020.

2017–2019: Shift Toward a Full-Service Airline

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Swoop Boeing 737-800. WestJet launched this budget subsidiary in 2017, which ceased operations on October 28, 2023, following its reintegration.

In April 2017, WestJet revealed intentions to introduce an ultra-low-cost carrier by the end of that year. This new airline was set to utilize Boeing 737-800 aircraft and compete against emerging market players like Flair Airlines. However, the launch of this carrier, named Swoop, was postponed until June 2018.

On December 6, 2017, WestJet and Delta Air Lines signed a preliminary memorandum of understanding aiming to expand their existing codeshare into a joint venture, subject to regulatory and board approvals. This agreement was finalized on July 19, 2018, establishing a ten-year joint venture between the two carriers. The partnership aimed to cover over 95% of Canada–U.S. travel demand. Additionally, both airlines planned to synchronize their frequent flyer programs more closely and co-locate operations at major hubs. Nevertheless, in November 2020, Delta and WestJet mutually decided to abandon the joint venture plans due to what they described as "unreasonable and unacceptable" demands from the United States Department of Transportation.

During a January 11, 2018 announcement regarding leadership expansion, Gregg Saretsky reaffirmed WestJet’s strategic objective of evolving into a global full-service airline.

Gregg Saretsky stepped down as CEO on March 8, 2018, with Ed Sims—previously vice-president—assuming the role.

On May 8, 2018, WestJet declared plans to incorporate the Boeing 787-9 Dreamliner into its fleet. The first unit was delivered in January of the following year.

A significant labor development occurred on May 10, when WestJet’s unionized pilots voted overwhelmingly (91%) in favor of strike action. Central to the dispute was the outsourcing of operations related to Swoop aircraft. Subsequently, on May 25, WestJet and the Air Line Pilots Association (ALPA) agreed to enter mediation facilitated by the Federal Mediation and Conciliation Service.

On May 14, WestJet introduced an enhanced Premium Economy seating arrangement featuring a wider two-by-two layout on its Boeing 737 aircraft. This replaced the previous three-by-three configuration that included a blocked middle seat. The upgrade debuted on the Boeing 737 MAX 8 during winter of that year, with plans for all Boeing 737s to be reconfigured by the year’s end.

Marking its first European service milestone on May 31, WestJet operated its inaugural flight from Halifax Stanfield International Airport to Paris’ Charles de Gaulle Airport.

The Canadian Union of Public Employees (CUPE) filed for certification to represent approximately 3,200 WestJet flight attendants on July 9. Subsequently, on July 31, the Canada Industrial Relations Board (CIRB) issued an interim order recognizing CUPE as the official union for WestJet’s mainline cabin crew.

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WestJet’s Boeing 787-9 departing from Toronto Pearson International Airport

On October12, WestJet unveiled a refreshed brand identity coinciding with details about its incoming Boeing787-9. The company transitioned its slogan from "Owners Care" to "Love where you're going", introduced a new logo (which had been previewed earlier in May alongside the Boeing787 announcement), and revealed routes along with launch dates for the Dreamliner. Service using the Boeing787 began April28,2019 from Calgary International Airport to London Gatwick; flights to Paris and Dublin were scheduled shortly thereafter.

On May13 ,2019 ,WestJet disclosed it had agreed upon acquisition by Onex Corporation for CA$5 billion. At that time,the airline had thirteen Boeing737 MAX jets grounded,and an additional fifty-seven units ordered but undelivered.The acquisition price was significantly reduced due to the MAX fleet's suspension.

2020–2022: Impact of the COVID-19 Pandemic

The global aviation sector, including WestJet, experienced a dramatic drop in passenger demand as governments worldwide, Canada among them, implemented measures to combat the COVID-19 pandemic. WestJet also encountered multiple instances of COVID-19 infections reported on its flights.

In March 2020, WestJet halted all international routes, which triggered significant workforce reductions. On March 24, nearly half of its staff—about 6,900 employees—were laid off. Shortly after, on April 9, the airline temporarily reinstated 6,400 workers by utilizing the federal Canada Emergency Wage Subsidy (CEWS). Despite this, further layoffs occurred between April and June, with about 8,000 employees affected, part of a broader restructuring effort that reduced the workforce to roughly 4,500 from over 14,000 before the pandemic. By February 2021, ongoing travel limitations led to an additional reduction of about 250 employees.Template:Fix/category Nevertheless, by February 2022 most staff had been successfully recalled as part of WestJet's adaptive response to the evolving situation.

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WestJet Cargo Boeing 737BCF taxiing in Calgary en route to Toronto

In June 2021, WestJet revealed plans to launch dedicated cargo operations using converted Boeing 737-800BCF freighters. This initiative aimed both to capitalize on increased global freight demand during the pandemic and to introduce new competition within Canada's air cargo market. The first converted freighter arrived in April 2022, but Transport Canada certification was not granted until over a year later in April 2023. Operations commenced shortly thereafter. Initially comprising three BCF aircraft, a fourth was added later that same year.

2022–present: Emphasis on Western Canada and strategic low-cost approach

On June 16, 2022, WestJet reaffirmed its dedication to "upholding its cost-efficient heritage to provide affordable air travel options for Canadians." Reflecting this commitment, the airline's current CEO declared a return to its budget-friendly origins, concentrating efforts on western Canada and enhancing leisure travel routes. This strategic pivot led to the discontinuation of numerous flights and destinations in eastern Canada.

On September 29, 2022, WestJet revealed an order for 42 additional Boeing 737 MAX 10 aircraft, establishing the largest narrow-body fleet order in Canadian aviation history.

Then, on October 6, 2022, WestJet's CEO Alexis von Hoensbroech and Alberta Premier Jason Kenney announced a significant collaboration between the Government of Alberta and WestJet Group. The agreement designated Calgary International Airport as WestJet’s exclusive global hub, making it the sole airport where WestJet offers direct connections to intercontinental destinations. Furthermore, the airline committed to basing its entire Boeing 787 Dreamliner fleet in Calgary, unlocking opportunities for new routes across Europe and Asia. WestJet planned to station over 100 aircraft at Calgary and aimed to double its operational capacity at the airport by the end of the decade.

On December 5, 2022, WestJet launched its inaugural Asian destination with thrice-weekly flights from Calgary International Airport to Narita International Airport, commencing April 30, 2023. Simultaneously, new thrice-weekly services from Calgary to Barcelona–El Prat Airport and Edinburgh Airport were announced for May 2023. Alongside these additions, frequency enhancements on existing European routes were introduced as part of a strategy to boost Calgary’s capacity by over 25% throughout 2023.

In November 2023, WestJet resumed transatlantic flights from Eastern Canada using its Boeing 737 MAX 8 fleet. Services restarted from Toronto to Dublin and Edinburgh, from St. John's to London (Gatwick), and from Halifax to Dublin, Edinburgh, and London (Gatwick). Additionally, WestJet expanded transatlantic operations from Calgary with new nonstop flights to Keflavík Airport in Reykjavik, Iceland. The airline also revealed plans to broaden its Asian presence by introducing seasonal service connecting Calgary with South Korea’s Incheon International Airport.

In June 2024, a three-day strike initiated by WestJet’s aircraft mechanic union resulted in the cancellation of over 1,000 flights ahead of the Canada Day holiday weekend. Subsequently, in October 2024, WestJet announced it would transition all WestJet Link routes from Link to Encore operations, concluding its six-year capacity purchase agreement with Pacific Coastal Airlines. This move is part of a growth strategy for the regional network; WestJet Encore will operate these routes using its 78-seat Bombardier Q400, replacing Pacific Coastal’s smaller 34-seat Saab 340B aircraft.

By March 2025, WestJet determined that maintaining a dedicated freighter fleet was no longer sustainable within its long-term vision. Consequently, the airline began phasing out its specialized freighter operations to concentrate on belly cargo services. At that time, two of four Boeing 737-800BCF freighters were stored while the remaining two primarily operated cargo flights for Cargojet between Newark Liberty International Airport and L.F. Wade International Airport in Bermuda. This strategic shift coincided with Kirsten de Bruijn’s departure as Executive Vice President of WestJet Cargo.

In June 2025, WestJet experienced a cybersecurity breach attributed to a "sophisticated criminal third party." The compromised information included passenger names, contact details, and travel documents; however, no payment data was accessed. The airline issued a notification specifically addressing affected U.S. residents on September 29, 2025.

Later that year in September 2025, WestJet placed an order for 60 737 MAX 10 aircraft along with seven 787-9 Dreamliners, marking the largest Boeing aircraft order ever recorded in Canada.

Acquisition of Sunwing

On March 2, 2022, WestJet Group declared its plan to purchase the Canadian budget airline Sunwing. Both carriers confirmed that they had reached a conclusive and mutual agreement to merge. Upon finalizing the deal, the airlines intended to establish a combined "tour business operating unit," which would be directed by current Sunwing CEO Stephen Hunter, uniting the vacation divisions of Sunwing Vacations and WestJet Vacations. This new unit would operate from Sunwing’s headquarters in Toronto, while Sunwing’s airline operations would be gradually transferred and managed at WestJet’s main office in Calgary. The acquisition announcement came soon after Alexis Von Hoensbroech took over as WestJet’s CEO. Shortly thereafter, the Canadian Competition Bureau was requested to review the proposed merger.

On October 26, 2022, the Canadian Competition Bureau issued a letter to Transport Canada within the Government of Canada, expressing "significant concerns" and "uncertainty" regarding the acquisition. The bureau highlighted worries about reduced competition between the two airlines, potentially causing a "substantial lessening" or "prevention" of rivalry in the market for airline vacation packages targeting Canadians, especially for sun destinations such as Mexico and the Caribbean. Their report noted that "this proposed transaction will create one of Canada's largest integrated tour operators by combining two major competitors in vacation package offerings." It further emphasized that "WestJet and Sunwing jointly represent 37 percent of non-stop flights between Canada and sun destinations, and control 72 percent of non-stop capacity from Western Canada to these locations." The report also cautioned that if approved, the merger might lead to "increased ticket prices and diminished service levels."

The Competition Bureau also flagged concerns about a potential "monopoly" forming on 16 routes connecting Canada with Mexico or Caribbean destinations. However, in an email sent on October 26, 2022, Sunwing spokesperson Melanie Anne Filipp responded to the Canadian Broadcasting Corporation, stating that most of these routes were mainly located in Western Canada and represented only a small fraction—just over 10 percent—of Sunwing’s overall operations. She added that these routes were primarily seasonal. Filipp also mentioned that six out of the sixteen routes cited by the bureau were no longer operated by Sunwing. She concluded by affirming confidence that the merger would ultimately benefit Canadians.

Media reports have drawn parallels with the unsuccessful merger attempt between Air Canada and Air Transat. The proposed deal aimed to combine Canada's largest carrier with its third-largest airline and leading leisure operator. Despite receiving approval from the Government of Canada for Air Canada's acquisition of Transat for over US$150 million, the transaction collapsed after regulators in the European Union declined to authorize it. This regulatory refusal was significant because Air Canada and Air Transat derive substantial revenue from trans-Atlantic flights connecting Canada to Europe. In April 2021, both parties mutually agreed to terminate their merger plans.

On March 10, 2023, federal authorities in Canada officially authorized the WestJet-Sunwing merger. Canadian Transport Minister Omar Alghabra acknowledged the decision was carefully considered, particularly in light of recent disruptions during the December 2022 North American winter storm, which caused widespread travel chaos affecting many Sunwing customers stranded in Cancún, Mexico. He stated that despite those challenges, allowing Sunwing to continue offering affordable vacation options would support job creation and retention while protecting existing customers who had purchased tickets. Nevertheless, several conditions were imposed on the merger's approval:

• Expanding Sunwing vacation offerings to include five additional Canadian cities
• Maintaining a vacations business headquarters in Toronto alongside a regional office in Montreal for a minimum of five years
• Enhancing regional connectivity and improving baggage handling systems
• Increasing net employment levels at Sunwing’s Toronto headquarters
• Phasing out seasonal aircraft leasing practices to safeguard Canadian jobs (referring to Sunwing’s historical practice of leasing its Boeing 737 jets during summer months to European carriers such as TUI)

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A Boeing 737-800 still displaying the former Swoop livery as of 2024

The acquisition of Sunwing Vacations and Sunwing was finalized by WestJet Group on May 1, 2023. Stephen Hunter, previously CEO of Sunwing Vacations, was appointed as CEO overseeing WestJet Group's combined Vacations Business. This role encompasses all tour operations and vacation package services under both WestJet Vacations and Sunwing Vacations brands. The newly merged tour operator division will be headquartered in Toronto, Ontario, while maintaining an operational office in Montreal.

On June 17, 2023, WestJet announced plans to phase out Sunwing as a separate low-cost carrier over two years by fully integrating it into WestJet’s mainline operations as part of an effort to streamline company structure.

By September 29, 2023, WestJet revealed its intention to complete Sunwing's full integration by October 2024. This consolidation involves incorporating all eighteen of Sunwing’s Boeing 737 aircraft into WestJet's primary fleet and transitioning over 2,000 current Sunwing employees into WestJet’s organizational framework by that timeline. This move follows WestJet’s earlier decision to discontinue its ultra-low-cost carrier, Swoop, which launched in 2017. As of October 2023, Swoop has been entirely absorbed into WestJet; however, aircraft originally branded under Swoop retain their distinctive livery and cabin configurations.

Ownership and structure

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WestJet's main offices are located at Calgary International Airport.

WestJet Airlines Ltd. operates under WestJet Group, a privately held Canadian company. Since December 2019, ownership has been held by Onex Corporation, a private equity firm headquartered in Toronto.

On May 13, 2019, WestJet revealed it had accepted a $5 billion acquisition proposal from Onex Corporation, which was subject to approval from shareholders in July and regulatory authorities. The proposed purchase price was $31 per share, significantly above the previous trading day's closing price of about $18. The acquisition was finalized on December 11, 2019, following regulatory confirmation that WestJet would continue to comply with Canadian ownership and control laws, provided Onex adjusted its bylaws to require a majority of Canadian directors for board decisions.

Previously listed on the Toronto Stock Exchange (TSX) under the ticker WJA, WestJet’s shares were subsequently delisted following the buyout.

On May 9, 2025, Delta Air Lines acquired a 15% ownership stake in WestJet for US$300 million while divesting its prior 2.3% holding to Air France–KLM. Concurrently, Korean Air obtained a 10% share for US$220 million. Onex Group maintained the remaining 75% interest. This transaction was officially completed on October 22, 2025.

WestJet Encore

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De Havilland Canada Dash 8 Q400 operated by WestJet Encore, the regional airline subsidiary

Main article: WestJet Encore

WestJet Encore operates as the regional airline affiliate of WestJet, launching its services on June 24, 2013, with a fleet consisting of De Havilland Canada Dash 8 twin-turboprop planes. The airline received its distinct Air Operator Certificate from Transport Canada on June 12, 2013. Its primary mission is to connect smaller Canadian communities through regional air service.

WestJet Vacations

WestJet Vacations functions as a branch of the Sunwing Vacations Group. Established in June 2006, this division was created to offer customers all-encompassing travel packages that bundle flights and lodging to various destinations. This initiative allowed WestJet to broaden its service portfolio beyond air transportation and meet the increasing demand for comprehensive vacation solutions.

The offerings from WestJet Vacations include packages that combine airfare, hotel stays, and occasionally car rentals or additional services. These vacation bundles are tailored to deliver convenience and potential cost benefits for travelers. The destinations available through WestJet Vacations cover popular vacation spots in Mexico, the Caribbean, the United States, and other regions.

Sunwing Vacations Group

Main article: Sunwing Vacations Group

Formed recently as part of the WestJet Group, Sunwing Vacations Group encompasses five major vacation and travel brands: Sunwing Vacations, WestJet Vacations, Vacation Express (a U.S.-based tour operator), along with travel retailers SellOffVacations.com and Luxe Destination Weddings. This structure was established following WestJet Group’s acquisition of Sunwing completed in May 2023. Although integrated under one umbrella, each brand maintains its distinct identity, collectively constituting North America’s largest vacation brand portfolio, according to Andrew Dawson, President of Tour Operations for Sunwing Vacations Group.

WestJet Link

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A Saab 340 previously operated by WestJet Link, a subsidiary that provided feeder connections to WestJet hubs

Main article: WestJet Link

Initiated in June 2018, WestJet Link was established through a capacity purchase agreement with Pacific Coastal Airlines, which operated flights on WestJet's behalf. This service connected passengers from WestJet’s primary hubs in Calgary and Vancouver to smaller destinations across Western Canada using Saab 340B aircraft. The partnership concluded in October 2024, with most routes transitioning from WestJet Link to Encore.

Swoop

Main article: Swoop (airline)

Swoop was an ultra low-cost carrier (ULCC) subsidiary of WestJet that began service on June 20, 2018. Its fleet initially comprised Boeing 737-800 aircraft and later incorporated Boeing 737 MAX 8 planes. Upon cessation, all aircraft were absorbed into WestJet’s mainline fleet.Template:Fix/category On October 28, 2023, Swoop was fully merged back into WestJet's primary operations.

Business trends

The principal performance indicators for the WestJet Group, encompassing its subsidiaries, are as follows:

(years ending December 31)	2012	2013	2014	2015	2016	2017	2018
Revenue (C$m)	3,427	3,662	3,977	4,029	4,123	4,507	4,733
Net income after tax (C$m)	242	269	317	368	295	279	91
Employees (full-time equivalent at year end)	7,742	8,000	8,698	9,211	9,988	11,089	11,624
Passenger volume (millions)	17.4	18.5	19.7	20.3	22.0	24.1	25.5
Load factor (%)	82.8	81.7	81.4	80.0	81.8	83.6	83.8
Fleet size (aircraft at year end)	100	113	122	140	153	168	177

Annual financial statements have not been published since 2019 due to WestJet's transition to private ownership and the subsequent discontinuation of public reporting.

Hubs

WestJet maintains two primary hubs.

• Calgary: Serving as WestJet's global hub for Western Canada, this airport hosts the airline's fleet of Boeing 787-9 aircraft.
• Toronto–Pearson: Acting as the Eastern Canada hub, Toronto–Pearson connects WestJet flights to various destinations across Canada and popular sun destinations.

Destinations

Further information: List of WestJet destinations

WestJet and its regional brand, WestJet Encore, currently serve over 100 destinations spanning 28 countries across North and Central America, the Caribbean, and Europe. This network includes 39 Canadian cities and 29 U.S. cities. WestJet offers the highest number of Canadian flights to Cancún, Puerto Vallarta, Las Vegas, and Orlando, with non-stop services—some seasonal—from twelve Canadian cities to Cancun and Puerto Vallarta, nine to Las Vegas, and eleven to Orlando. Since 2008, WestJet has been the leading international carrier by passenger volume into Las Vegas. Additionally, the airline flies to twenty Caribbean locations and seven Mexican destinations, with some routes operating seasonally.

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Queue to WestJet check-in counters at Regina International Airport

In July 2015, WestJet declared plans to introduce services to Gatwick Airport using Boeing 767 aircraft—aircraft type new to its fleet—commencing in spring 2016.

The airline expanded into mainland Europe in January 2018 with its inaugural flight from Halifax to Paris starting in May that year. This route is operated using the newly introduced Boeing 737 MAX 8 aircraft.

October 2018 saw announcements of additional international routes. From 2019 onward, WestJet commenced direct flights from Calgary to Dublin and Paris utilizing its new Boeing 787 aircraft. Furthermore, the Calgary-Gatwick route transitioned from Boeing 767s to the more advanced Boeing 787 Dreamliner aircraft. At the end of October that year, two additional destinations were introduced. Service between Calgary and Atlanta—the largest hub for WestJet's anticipated joint venture partner Delta Air Lines—began in March 2019. WestJet is currently the sole airline offering a direct connection on this route. Also announced were flights linking Toronto with Barcelona, marking WestJet's second European mainland destination starting May 2019.

In June 2021, a new route from Calgary to Amsterdam was launched, followed by the commencement of flights between Calgary and Seattle in November that year, enhancing travel options for both business and leisure passengers.

In a strategic shift during 2022 focused on connecting through major international hubs, WestJet replaced its London Gatwick service with flights to London Heathrow Airport starting March, while adding Rome to its European portfolio in May.

Throughout 2023, WestJet expanded its footprint in the United States alongside its collaboration with Delta Air Lines, launching routes to Detroit in May and both Minneapolis and Washington Dulles in June. The Detroit route strengthens WestJet's presence in the U.S. Midwest; Minneapolis enjoys year-round cross-border connectivity; while Washington Dulles provides access to the political and commercial center of the U.S. capital.

In April of the same year, WestJet inaugurated services to Tokyo, marking its first destination beyond North America and Europe. Later that year in December, Bonaire—the 'B' of the ABC Islands—was added as a vacation destination on WestJet's network.

Looking ahead to 2024, WestJet announced plans for new services launching in May connecting Calgary with both Reykjavík (Iceland's Keflavík airport) and Seoul in South Korea.

History

Back in 1999, WestJet engaged in discussions about a potential 'feeder' partnership to support Air Canada's route network. These negotiations ended when Air Canada proceeded with acquiring Canadian Airlines the following year.

By 2005, WestJet had initiated a limited interline agreement with Taiwan's China Airlines, partly as a means to evaluate its ability to collaborate with other airlines.

In 2006, WestJet revealed that it had been in communication with approximately 70 carriers worldwide interested in establishing interline or codeshare partnerships. During an interview with The Globe and Mail in August of that year, then-CEO Sean Durfy mentioned ongoing talks with the Oneworld alliance. He emphasized that joining Oneworld would enable WestJet to preserve its scheduling flexibility. However, by 2007, Durfy indicated that joining the alliance was improbable. Nonetheless, in November 2008, WestJet formalized a collaboration with Oneworld focused on offering joint travel programs tailored to corporate and business travelers.

In July 2008, WestJet announced signing a memorandum of understanding aimed at creating a distribution and codeshare agreement with U.S.-based Southwest Airlines. This partnership was discontinued by April 2010. Subsequently, in October 2010, WestJet formed a codeshare agreement with American Airlines and later expanded this relationship by adding Delta Air Lines. Following the emergence of a potential joint venture between WestJet and Delta, the codeshare agreement between American Airlines and WestJet ended on July 31, 2018.

In 2017, WestJet collaborated with easyJet and Norwegian Air Shuttle to facilitate seamless connections at London Gatwick Airport. Branded by easyJet as "Worldwide by easyJet," this initiative enables passengers to transfer from easyJet flights to destinations in the United States and Canada via WestJet and Norwegian services.

Codeshare agreements

By January 2025, WestJet has established codeshare agreements with the airlines listed below:

• Aeroméxico
• Air France
• Air Transat
• Azores Airlines
• Cathay Pacific
• China Airlines
• China Eastern Airlines
• China Southern Airlines
• Condor
• Delta Air Lines
• Emirates
• Hainan Airlines
• Hong Kong Airlines
• Japan Airlines
• KLM
• Korean Air
• LATAM Airlines
• Philippine Airlines
• Qantas
• Virgin AtlanticTemplate:Fix/category
• XiamenAir

Interline agreements

As of January 2025, WestJet also holds interlining agreements with the following carriers:

• Aer Lingus
• Air China
• Air New Zealand
• Air North
• Air Tahiti Nui
• Air Transat
• Alaska Airlines
• American Airlines
• British Airways
• Canadian North
• Central Mountain Air
• El Al
• Etihad Airways
• EVA Air
• Fiji Airways
• Finnair
• Icelandair
• LOT Polish Airlines
• Pacific Coastal Airlines
• Pakistan International Airlines
• PAL Airlines
• Qatar Airways
• Royal Air Maroc
• TAP Air Portugal
• Tunisair
• United Airlines
• Virgin Australia

Current fleet

As of August 2025, WestJet's mainline fleet consists exclusively of Boeing aircraft, detailed as follows:

WestJet fleet

Aircraft	In service	Orders	Seating Capacity					Remarks	References
			J	W	Y+	Y	Total
Boeing 737-700	36	—	—	12	12	108	132	Currently being phased out with additional retirements planned. No definitive retirement date established.
Boeing 737-800	36	—	—	12	24	138	174
	19			—	—	189	189	10 aircraft transferred from Swoop retaining their original configuration and livery. 9 units acquired from Sunwing Airlines maintaining their setup. All scheduled for reconfiguration by end of 2025.
				12	36	132	180	New standard cabin layout. All-economy aircraft transferred will adopt this configuration first.
Boeing 737 MAX 8	32	14	—	12	24	138	174
	24			—	—	189	189	6 units moved from Swoop with original configuration and livery. 9 aircraft obtained from Lynx Air retaining their setup. 9 planes received from Sunwing maintaining their configuration. All to be reconfigured by the conclusion of 2025.
				12	36	132	180	Revised standard cabin design. Transferred all-economy planes will be updated first.
Boeing 737 MAX 10	—	102	—	12	200		212	'Launch customer' status. Includes an order plus 47 options. Deliveries scheduled through 2034.		-	Boeing 787-9	7	7	16	28	60	216	320	'Order includes four options. Delivery timeline extends to 2034.		-	WestJet Cargo fleet
Boeing 737-800BCF	3	—	Cargo					'Planned phase-out in progress. Several units currently stored.		-	Total	157	123

Fleet strategy

File:Boeing 737-700 (WestJet) C-FWBX (2991378010).jpg

Boeing 737-700 featuring a previous livery

File:C-GJWS B737-8CTW WestJet YVR 16MAY09 (3538139122).jpg

Boeing 737-800 displaying an older livery

File:C-FNWD Boeing 737 MAX 8 WestJet Airlines YVR 04JUL18.jpg

Boeing 737 MAX 8 model

File:WestJet, C-GURP, Boeing 787-9 Dreamliner (49585738596).jpg

Boeing 787-9

WestJet’s primary fleet is composed exclusively of Boeing aircraft, while its fully owned division Encore operates Bombardier Q400 turboprops. Initially, the airline placed an order for 20 planes with options to acquire up to 25 additional units. The first two aircraft were delivered in June 2013. Scheduled commercial flights with these aircraft commenced on June 24, 2013. The delivery of WestJet’s first Boeing 737 Next Generation aircraft, a 737-700, occurred in 2001. Subsequent deliveries of the 737-600 and 737-800 models began in 2005, with the last of the 737-600s arriving in September 2006.

On August 2, 2007, Boeing officially announced WestJet’s order for 23 Boeing 737 Next Generation jets. This order mainly comprised the smaller 737-700 variant but included flexibility to convert some orders to the larger Boeing 737-800 model.

Before incorporating Boeing 767 and Boeing 787 aircraft into its fleet, WestJet temporarily expanded its Alberta-Hawaii service by wet leasing Boeing 757-200s. A single aircraft was leased from February to April in both the years of 2011 and again in the winter of the following year.Template:Fix/category Between the winters of 2012 and 2015, this leasing arrangement increased to two aircraft per season. In April of 2013, WestJet announced plans to retire ten of its oldest Boeing 737-700s and replace them with ten newer Boeing 737-800s to upgrade and expand its fleet capacity.

In May of 2014, CEO Gregg Saretsky revealed that WestJet was exploring the acquisition of wide-body aircraft to facilitate long-haul international routes. By July that year, Saretsky confirmed that wide-body operations would commence in late 2015. In June, the airline disclosed it would acquire used Boeing 767-300ER aircraft from Qantas. These four Boeing 767s averaged around twenty-five years in age, necessitating frequent maintenance and part replacements. This contributed to a low punctuality rate of just thirty-eight percent in the year of 2016, resulting in approximately $5 million in losses during the second quarter. To mitigate delays or cancellations during summer of that year, WestJet reduced flights from Winnipeg and Edmonton.

In late December of the same year, seventy-seven percent of WestJet pilots ratified a new contract increasing compensation for those operating wide-body jets such as the Boeing models of the Airbus A330, Boeing 767, and Boeing 787. The airline expressed intentions to acquire additional large aircraft and expand its destinations accordingly. CEO Saretsky emphasized a desire for rapid yet measured growth within this segment. On May 2, 2017, WestJet announced an agreement to procure up to twenty Boeing 787-9 Dreamliners—ten confirmed orders with deliveries scheduled between 2019 and 2021 and ten options expected between 2020 and 2024. Ultimately, WestJet acquired only seven Boeing 787-9s and canceled the remaining orders; it is speculated that these canceled Dreamliner orders might have been converted into orders for Boeing 737 MAX jets instead.Template:Fix/category

Historical fleet

WestJet's initial aircraft lineup predominantly featured Boeing 737-200 models, many of which bore registrations containing the letters "WJ." Examples include C-FCWJ, C-FGWJ, C-FIWJ, C-FKWJ, C-FLWJ, C-GGWJ, among others. However, this naming convention was not maintained for subsequent additions to the fleet.

During 2003 and 2004, WestJet contributed two of its 737-200 airplanes to post-secondary institutions in Western Canada—one was donated to the British Columbia Institute of Technology, and another to the Southern Alberta Institute of Technology at their Art Smith Aero Centre. Early in 2005, WestJet revealed plans to phase out its Boeing 737 fleet in favor of the more fuel-efficient Next Generation 737 series. By July 12, 2005, the airline confirmed the sale of its remaining 737-200 aircraft to Apollo Aviation Group based in Miami. The final Boeing 737-200 flight took place on January 9, 2006, during a ceremonial fly-by at WestJet’s Calgary hangar. This flight, piloted by founder Don Bell, was a charter trip from Las Vegas to Calgary.

The introduction of Boeing 767 aircraft was initially aimed at gauging demand for transatlantic flights to Europe. These planes were acquired from Qantas after that airline had fully retired its 767 fleet. In July 2020, WestJet retired its four Boeing 767-300ERs as a consequence of the COVID-19 pandemic. Subsequently, in January 2021, it was announced that Amazon would acquire these four 767-300s as part of a larger purchase of eleven aircraft intended for conversion into cargo freighters. Having completed this market evaluation phase successfully, WestJet later incorporated Boeing 787-9 aircraft to service routes between Europe and Canada.

Historically, WestJet has operated the following aircraft:Template:Fix/category

Former WestJet Aircraft

Aircraft	Quantity	Entry into Service	Retirement Year	Remarks
Boeing 737-200	25	1996	2006
Boeing 737-600	13	2006	2021	Withdrawn due to impacts from the COVID-19 pandemic.
Boeing 757-200	1	2011	2011	Leased from North American Airlines.
	7	2011	2015	Wet-leased via Thomas Cook Airlines.
Boeing 767-300ER	4	2015	2020	Retired as a result of the COVID-19 pandemic.

Livery

File:Westjet Special Livery.jpg

"Care-antee" This aircraft was repainted to the Magic Plane in Dec 2013.

File:C-GWSZ WestJet Disney World Taxi 4x6 JTPI 9583 (14506124729).jpg

"Magic Plane", a Fantasia-themed livery promoting Walt Disney World. Repainted to the new WestJet livery in 2024.

File:WestJet100NG.jpg

#100Boeing737NG subtitle adorns the lower fuselage of the 100th Boeing 737 NG aircraft received by the airline. This aircraft was re-painted in April 2024 to its new livery.

File:WestJet Boeing 737-800 C-GWSV (24617098492).jpg

"Frozen Plane", a Frozen-themed livery promoting Walt Disney World. Repainted to the new WestJet livery in 2024.

Special liveries used by WestJet

WestJet’s fleet predominantly features white-painted aircraft, with branding applied on the fuselage, wings, and vertical stabilizer.

The tail design is segmented into three diagonal sections, colored navy blue at the front, white in the center, and teal at the rear. This color scheme extends to the exterior of the blended winglets located at the wingtips, while the inner surfaces of these winglets are white and display "WestJet.com" in dark blue lettering.

In February 2010, a Boeing 737-800 was unveiled with a unique livery highlighting WestJet’s customer commitment, known as the "Care-antee," presented bilingually in English and French. This aircraft also introduced a refreshed tail design. Later in 2013, this same plane received a second special paint scheme in collaboration with Disney, featuring Mickey Mouse from Fantasia and was renamed the "Magic Plane." A follow-up Disney-themed aircraft debuted in 2015 called the "Frozen Plane," showcasing characters Elsa and Anna on its vertical stabilizer along with a matching interior motif. These Disney-branded planes were repainted back into WestJet’s standard livery by 2024 following directives from new leadership.

May 2018 marked a significant update to WestJet’s visual identity—the first major overhaul since its founding. This redesign introduced a new typeface for "WestJet," and featured "The Spirit of Canada" emblazoned along the midsection of the fuselage on the port side, with its French counterpart "L'esprit du Canada" appearing on the starboard side. The tail also received an updated stylized maple leaf emblem. Starting with aircraft C-GLWS in August 2022, a modified livery was adopted that omitted "The Spirit of Canada" inscriptions; subsequent deliveries and repaints have followed this simplified design.Template:Fix/category

On January 17, 2019, WestJet took delivery of its inaugural Dreamliner named 'Clive Beddoe,' honoring one of its founders and former board chair.Template:Fix/category This aircraft was finished in the then-current livery style.Template:Fix/category

WestJet Cargo introduced its first dedicated freighter—a Boeing 737-800BCF—in April 2022. It bore WestJet’s standard livery introduced in 2018 but included prominent "CARGO" lettering adjacent to the airline’s name on the fuselage sides. Additionally, near the nose section appeared bilingual "In partnership with GTA" markings reflecting collaboration with GTA Aviation to market freighter capacity.

Following Swoop’s integration into WestJet operations on October 28, 2023,Template:Fix/category all Swoop aircraft (comprising Boeing 737-800s and 737 MAX8s) joined WestJet’s fleet without undergoing immediate repainting. The planes retained Swoop branding initially but were supplemented with smaller WestJet logo decals. Repainting of these sixteen aircraft along with interior reconfigurations aligning with WestJet standards is planned for completion by late 2025.

By early 2024, all previously distinct special liveries had been repainted into WestJet’s updated standard colors, effectively retiring unique designs from active service. Nevertheless, liveries from Swoop and Sunwing remain visible on some aircraft due to pending repainting schedules anticipated to conclude by end of 2025.

On May 28, 2025, Sunwing operated its final flight after being acquired by WestJet. Eighteen Sunwing airplanes were transferred to WestJet’s roster without repainting and retained their all-economy cabin layouts. These interiors are expected to be modified subsequently to conform with WestJet’s usual configurations.

Accidents and incidents

• On February 17, 2008, WestJet Flight 849, operated by a Boeing 737-700 (registration C-GLWS) traveling from Calgary International Airport to Ottawa Macdonald-Cartier International Airport, landed beyond the intended touchdown zone on Runway 07 and slid approximately 100 feet into two feet of snow. The control tower triggered the crash alarm, prompting emergency response vehicles to arrive on scene. No injuries were reported.
• On June 5, 2015, WestJet Flight 588, a Boeing 737-600 (registration C-GWCT) arriving from Toronto Pearson International Airport, overran the runway into grassy terrain at Montréal–Trudeau International Airport during heavy rainfall. The aircraft sustained no damage.
• On March 7, 2017, WestJet Flight 2652, flying from Toronto Pearson International Airport to Princess Juliana International Airport, descended below the appropriate glide path amid heavy rain and limited visibility until the ground proximity warning system activated. The flight crew initially aligned with a beachfront hotel, mistaking it for the runway. A go-around maneuver was performed successfully, and the aircraft landed safely thereafter.
• On January 5, 2018, while taxiing and approaching the gate at Toronto Pearson International Airport, WestJet Flight 2425, a Boeing 737-800 (registration C-FDMB) arriving from Cancun, was struck by a Sunwing Airlines Boeing 737-800 (registration C-FPRP) that was being towed. A fire erupted on the tail of the Sunwing aircraft but was promptly extinguished by airport fire personnel. The WestJet flight carried 168 passengers and six crew members who were evacuated safely with no injuries; the Sunwing plane was empty as it was being repositioned.
• On January 5, 2020, WestJet Flight 248, a Boeing 737-800 (registration C-FUJR) operating from Toronto to Halifax, overran the runway into grassy terrain upon landing during a heavy snowfall in Halifax. There was no damage to the aircraft.
• On August 9, 2023, WestJet Flight 346, a Boeing 737-700 (registration C-FWSI) departing from Comox Valley Airport, collided with an unoccupied Royal Canadian Air Force CC-130H Hercules while taxiing on the ground. There were no injuries among passengers or crew; the RCAF aircraft was empty at the time of impact. Repairs were completed and the aircraft returned to operational status.
• On September 7, 2025, WestJet Flight 2276, a Boeing 737-800 (registration C-GWSR) flying from Toronto Pearson International Airport to Princess Juliana International Airport in Sint Maarten, experienced a hard touchdown on Runway 10. The right main landing gear collapsed upon contact with the runway surface. Although no injuries occurred onboard, three individuals were transported to hospital for precautionary assessments.

External links

File:Commons-logo.svg Media related to at Wikimedia Commons

• WestJet Magazine, the inflight publication of WestJet Archived October 11, 2022, at the Wayback Machine