Whatnot
| Company type | Private |
|---|---|
| Industry | E-commerce, live-stream shopping |
| Founded | 2019 |
| Founder | Grant LaFontaine, Logan Head |
| Headquarters | Los Angeles , United States |
Area served | United States, United Kingdom, Ireland, Poland, Germany |
| Products | Collectibles, fashion, beauty products, electronics, trading cards, comic books, live plants |
| Website | whatnot |
Whatnot is a platform for live-stream shopping that allows participants to purchase and sell items via real-time video auctions.
History
Established in 2019 by Grant LaFontaine and Logan Head, Whatnot specializes in categories such as collectibles, fashion, beauty products, electronics, trading cards, comic books, and live plants. Its primary focus lies within the sports and trading card segments.
Operations
Whatnot functions as a remote-first organization with operational centers located in the United States, United Kingdom, Ireland, Poland, and Germany. The platform facilitates buyer-seller interactions through live auction streams. Its revenue streams include fees collected from sellers as well as collaborations with influencers and brands to promote merchandise.
Funding and valuation
In January 2025, the company secured $265 million during its Series E financing round, elevating its market valuation to nearly $5 billion.