Wooter
| Company type | Private |
|---|---|
| Industry | Sports technology, Athletic apparel |
| Founded | 2014 |
| Founder | Alex Aleksandrovski, David Kleyman, Alex Kagan |
| Headquarters | Staten Island, New York , United States |
Area served | Worldwide |
| Products | Sports uniforms, Athletic apparel, Sports league management platform |
Wooter is a United States-based company specializing in sports technology and athletic apparel, headquartered in Staten Island, New York. The firm provides tailored sports uniform solutions and operates an online platform designed for sports league administration.
This enterprise has crafted apparel for prominent individuals such as boxer Floyd Mayweather, artists Master P and Snoop Dogg, along with former professional athletes from the NFL and NBA including Chad Johnson, Terrell Owens, and Matt Barnes.
History
Established in 2014 by Alex Aleksandrovski, David Kleyman, and Alex Kagan, the name Wooter is inspired by enthusiastic expressions like "woo" and "woot." In 2015, the startup raised $250,000 through seed investment. By the end of the 2010s, Wooter was designing apparel associated with athletes like Kawhi Leonard and Floyd Mayweather. The launch of Wooter Apparel occurred in 2016, the same year it earned a spot on Entrepreneur' magazine’s "100 Brilliant Companies" list.
In 2019, Wooter pledged $2.5 million worth of apparel donations to youth sports initiatives worldwide. Amid the COVID-19 pandemic, it introduced CovCare to provide personal protective equipment (PPE), donating masks to medical facilities via collaboration with Project Protect.
The year 2021 saw Wooter forming a partnership with the National Federation of State High School Associations (NFHS) and beginning to accept cryptocurrencies such as Dogecoin. The company also enhanced its youth sponsorship program by committing up to $10 million in sportswear donations over a three-year span, expanding on its previous $2.5 million pledge.
Operations
Operating as a privately owned entity in Staten Island, New York, Wooter designs and produces customizable sports uniforms and apparel across more than 250 categories, employing manufacturing methods including sublimation.
In addition to apparel production, Wooter provides a digital platform for league management that allows sports organizations to develop personalized mobile applications and websites to handle scheduling, statistics tracking, and player information.
Community impact
Since its inception in 2017, Wooter Africa has functioned as a non-profit organization managing youth basketball leagues in East Africa. Wooter also supports and sponsors local sports programs such as Each One Teach One at Rucker Park, Ballin' 4 Peace, Smush Parker’s Basketball Camp, and collaborates with the NFL Alumni Association on various events. Furthermore, it has supplied custom jerseys for charitable occasions like the Balling 4 Lupus basketball event benefiting the Lupus Foundation of America.