Wray Serna
Wray Serna | |
|---|---|
| Born | Logan, Utah, U.S. |
| Occupation(s) | Fashion designer, entrepreneur |
| Known for | Founder of WRAY; Cofounder and Chief Design Officer of Cloth |
Wray Serna is an independent American fashion designer and entrepreneur operating out of New York City. She established WRAY, a brand specializing in clothing, swimwear, and accessories, and also serves as Cofounder and Chief Design Officer of the fashion technology company Cloth.
Early life
Originally from Logan, Utah, Serna relocated with her family to Illinois and later to California. She earned her degree from the California College of the Arts, where she focused on fashion design, painting, and drawing, complemented by additional studies at Parsons School of Design in Paris.
Fashion
WRAY, launched in 2015 by Wray Serna, is a contemporary womenswear label headquartered in New York. Although the designs are conceptualized and created in NYC, manufacturing takes place ethically at fair-trade, family-owned facilities located in India. In early 2020, as the brand introduced extended sizing options, wardrobe stylist Rebecca Grice chose WRAY for the television series Shrill (TV series), featuring Aidy Bryant. The brand has been acknowledged by Vogue for its inclusive size range. WRAY's pieces have been worn by notable figures such as Dakota Johnson, Molly Bernard, Hilary Duff, Aidy Bryant, Maya Rudolph, Sasheer Zamata, and organizing expert Marie Kondo. In 2021, Serna designed the wedding gown for actress Molly Bernard.
Technology
Serna co-founded Cloth and holds the position of Chief Design Officer at the company. Cloth is a fashion application that employs a profiling system to assist retailers in gaining insights into their customers' wardrobes, facilitating more personalized engagement strategies.
Personal life
Serna shares her time between an apartment in Clinton Hill and a rural residence in the Catskills with her partner, artist Ethan Cook.