Zoggs
| Company type | Private |
|---|---|
| Industry | Swimwear, Sporting goods |
| Founded | 1992 in Sydney, Australia |
| Headquarters | Sydney , Australia |
| Products | Swimming goggles, swimwear, training equipment, water confidence products |
| Parent | Head (from 2020) |
Zoggs is a brand dedicated to swimwear, focusing on swimming goggles, training equipment, and related accessories. Established in Sydney, Australia in 1992, it was the pioneer in providing UV protection and split yoke straps as standard features on all its goggles.
History
In 1994, Zoggs introduced the world's first patented one-piece goggle, named Phantom. The following year, 1995, saw the release of Little Ripper, which quickly became the leading junior swimming goggle in both Australia and the UK. By 1996, Phantom goggles incorporated mirrored lenses. Zoggs expanded into swimwear in 1997 with the Toggs collection, inspired by Australian beaches, and launched Saibo goggles that featured a pearlescent soft frame.
The acquisition of Polyotter in 1998 allowed Zoggs to broaden its range into water confidence products with offerings such as the Bobin and float suit. In 1999, CV (Clearer Vision) lenses were introduced to improve clarity indoors while minimizing glare outdoors. The Super Seal goggles, released in 2001, showcased the first fully silicone flexible fit frame. By 2003, Zoggs developed Kids goggles tailored for children under six years old, featuring smaller sizes and bright colors.
The innovative CLT Curved Lens Technology™ was launched in 2004, delivering a 180-degree peripheral view. Predator Goggles debuted in 2005 with a Wiro-frame Bio-Integral design that allowed for a customizable fit. By 2009, water confidence products incorporated PVC-safe inflatables as standard, alongside advanced strap mechanisms such as Push-pad and Ratchet Quick-fit systems.
Hypo-allergenic Soft-Seal™ gaskets were introduced in 2008 to enhance comfort and fit. The Swimshapes swimwear line appeared in 2009, designed to complement various body types with features including bust support and tummy control. Phantom goggles were also modified for younger swimmers including kids and juniors.
In 2010, Predator Flex goggles featured 4 Flexpoint™ Technology to increase frame flexibility. Zoggs also launched Positive Drive Fins suitable for all four competitive swimming strokes. The patented Swimfree™ Floatsuit with adjustable buoyancy was unveiled in 2011 along with Air Cushion Technology incorporated into goggle frames to improve comfort and reduce pressure marks. Polarized lenses were added to both Predator Flex and Predator models during this period.
Easy Inflate Valves enhanced the usability of inflatable products in 2012. A year later, in 2013, Zoggs became the first brand to introduce photochromatic lenses that adjust according to light conditions and released hologram lenses within the Sea Demon range. The Predator Flex Polarized Ultra goggles arrived in 2014 equipped with Italian-made polarized lenses designed to block blue light for superior outdoor visibility.
The Predator Flex Titanium Reactor Goggles were launched in 2015 combining photochromatic and polarized lens technology; these were notably worn by Adam Walker during his record-setting Ocean's Seven swim challenge. In 2016, Tri Power Vision goggles debuted featuring liquid silicone gaskets and optical-grade polycarbonate lenses. The following year brought an update to Predator goggles with Ultra-Fit gaskets that are lighter and more streamlined.
In 2018, Zoggs recalled its Fogbuster Anti-Fog & Lens Cleaner after reports emerged of temporary eye irritation linked to chemical exposure; this recall faced criticism regarding communication clarity. In 2019, Zoggs issued an apology to a swimmer who experienced adverse effects from the product.
The year 2020 marked Zoggs’ acquisition by sports apparel company Head, broadening Head’s portfolio into swimwear and aquatic gear sectors.
Characters
| Name | Gender | Color |
|---|---|---|
| Miss Zoggy | Female | Blue |
| Zoggy | Male | Blue |
| Tommy | Male | Green |
| Ozzy | Male | Pink |
| Cedric | Male | Orange |
Curved Lens Technology
Launched in 2004, Zoggs' Curved Lens Technology (CLT) delivers a 180° peripheral vision experience beneath the water’s surface.
See also
External links
- Swimwear manufacturers
- Swimwear brands
- Sportswear brands
- Surfwear brands
- Sporting goods manufacturers of Australia
- Sporting goods manufacturers of the United Kingdom
- Clothing companies established in 1992
- 1992 establishments in Australia
- Manufacturing companies based in London
- Manufacturing companies based in Sydney
- Privately held companies of the United Kingdom
- Clothing brands of Australia
- Clothing brands of the United Kingdom