Seafolly
| Company type | Private |
|---|---|
| Industry | Swimwear, Activewear, Accessories retail |
| Founded | 1975 |
| Founder | Peter Halas, Yvonne Halas |
| Headquarters | Sydney , Australia |
Area served | Australia, United States, Singapore, Europe, North America, Asia |
Key people | Anthony Halas (Leadership since 1998), Genelle Walcom (Head Designer since 1979) |
| Products | Swimwear, Activewear, Accessories, Seafolly Girls collection |
| Parent | L Catterton Asia (majority stake acquired in 2014) |
Seafolly maintains retail outlets across Australia, the United States, and Singapore, supported by a network of more than 2,700 global stockists. Established in 1975 by Peter and Yvonne Halas, the company leadership transitioned to their son Anthony Halas in 1998, who propelled the brand's expansion into European, North American, and Asian markets. In December 2014, L Catterton Asia acquired a majority stake, accelerating both local and international development. Since 1979, Genelle Walcom has served as Seafolly's Head Designer.
The brand's offerings encompass Swimwear, Activewear, Accessories, and the Seafolly Girls collection. In 2016, Seafolly concluded its partnership with Megan Gale’s swimwear label Isola by Megan Gale and introduced a new swimwear range named miléa. Moreover, Seafolly owns Sunburn, a retailer specializing in multiple swimwear brands with 24 locations throughout Australia.
Seafolly debuted its first overseas store in Singapore in June 2011 and opened its inaugural U.S. boutique in Newport Beach, California, in October 2013. The American presence eventually grew to five stores within California. The company’s headquarters are situated in Sydney. The brand name embodies its dedication to unique swimwear designs inspired by marine elements.
Notable models who have represented Seafolly include Jessica Hart, Miranda Kerr, Gigi Hadid, Catherine McNeil, Samantha Harris, Alyssa Sutherland, Behati Prinsloo, and Marloes Horst.
On June 29, 2020, Seafolly entered voluntary administration. At that point, the company operated 44 retail outlets domestically and 12 stores internationally.