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10 Drama

From Alfawiki
10 Drama
Company typeFree-to-air digital multichannel
IndustryTelevision broadcasting
PredecessorOne HD, One, 10 Bold
FoundedMarch 26, 2009; 17 years ago (2009-03-26)
Headquarters
Melbourne
,
Australia
OwnerNetwork 10
Website10play.com.au/10-drama

10 Drama is an Australian free-to-air digital multichannel operated by Network 10. It originally debuted on 26 March 2009 under the name One HD, primarily showcasing sports content. In April 2011, it was rebranded as One to broaden its programming to include scripted series and adventure shows aimed at males aged 25 to 54. Since October 2018, the channel has predominantly focused on drama-based programming.

Initial sports-focused channel

The channel began broadcasting as One HD on 26 March 2009, launching at 7:00 pm in Melbourne and 7:30 pm in other major cities, under the ownership of Network 10. Its schedule consisted entirely of sports-related content, including live games, documentaries, and films centered on sports themes.

Initially, One transmitted in high definition on digital channels 1 and 11, alongside a standard-definition simulcast called One SD on channel 12. This service replaced the former Ten HD channel and its simulcast. Starting from 2 July 2009, One HD expanded its reach to Macquarie Media Group's Southern Cross Ten regional stations on digital channel 50, with Tasmania and Mildura regions added later that year.

In December 2010, channel 11’s simulcast was replaced by Ten’s comedy multichannel Eleven (currently known as 10 Comedy), resulting in One HD’s high-definition broadcast moving exclusively to channel 12.

By 2011, One began diversifying from its exclusive sports focus by incorporating adventure reality programs such as Ice Road Truckers and Black Gold, alongside weekly feature-length movies or documentaries often linked to sports. In April of that year, the channel shifted towards a broader entertainment mix targeting younger males while maintaining some sports content.

Transition to sports and general entertainment

On 4 April 2011, it was announced that due to the financial challenges of operating solely as a sports channel, One HD would expand its content slate to include general entertainment aimed at an older male demographic and be renamed One. This strategic repositioning was intended to better compete with 7mate, with the changes taking effect from 8 May 2011.

The revamped schedule included factual series such as Everest: Beyond the Limit, Extreme Fishing with Robson Green, Airline, Long Way Round, Ice Road Truckers, and An Idiot Abroad; dramas like Terriers, Lights Out, Sons of Anarchy, Burn Notice, Breakout Kings, and Psych; as well as films including The Last King of Scotland, 28 Weeks Later, Babylon AD, Jarhead, Pitch Black, Doom, and Hitman.

Following the relaunch of 10 HD on 2 March 2016, One was downgraded from high definition to standard definition broadcasting.

Rebranding as 10 Bold (2018–2024)

On 31 October 2018, One was relaunched as 10 Boss as part of a wider Network Ten rebranding initiative. Beverley McGarvey, Network Ten’s chief content officer, explained that "Boss" represented a programming ethos centered around strong characters, highlighted by shows like Judge Judy. The channel’s target audience shifted toward viewers aged over 40, with an emphasis on dramas such as Madam Secretary and NCIS.

Due to trademark issues involving Fairfax Media’s publication titled Boss, the channel was renamed 10 Bold on 10 December 2018. This rebranding was playfully described as an "early Christmas gift to Nine," with the sentiment "it's better to be bold than bossy."

10 Drama (2024–present)

The channel underwent a rebranding on 5 June 2024, becoming 10 Bold Drama by 12 June 2024, to better align the Bold and Peach brands with their respective core genres. Subsequently, on 30 June 2025, the channel was renamed 10 Drama, retiring the BOLD name after maintaining it for seven years since its initial launch in 2018 alongside 10 Peach.

Programming

Designed primarily for men aged between 25 and 54, the channel broadcasts a variety of scripted dramas and adventure-themed shows sourced from Australia, New Zealand, the United Kingdom, Canada, and the United States. Its schedule features reality series, lifestyle programs, drama productions, classic sitcoms from the 1960s through to the 1980s, comedies, live sports events, and action movies.

Drama

Lifestyle

Sport

Comedy

Documentary

Drama

Factual

  • Car Crash Britain: Caught on Camera
  • Emergency Search & Rescue
  • Gold Coast Cops
  • Territory Cops

Lifestyle

  • 4WD Touring Australia
  • Big Fish Small Boats
  • Blokesworld
  • Car Torque
  • Driving Wars
  • ETs Fishing Classics
  • Extreme Boats Big Angry Fish
  • Extreme Collectors
  • Extreme Fishing with Robson Green
  • Far Flung with Gary Mehigan
  • Freddie Flintoff: Lord of the Fries
  • Hardliners
  • The Home Team
  • International Fishing Series
  • Just Go
  • Let's Do Coffee
  • The Living Room
  • Merv Hughes Fishing
  • Ozzie Holiday
  • Robson Green Extreme Fisherman
  • Robson's Extreme Fishing Challenge
  • Temporary Australians

Light entertainment

Game shows

News and current affairs

Reality

Sport

Motorsports and Racing: Aussie Racing Cars, Australian GT Championship, Australian Rally Championship, ANDRA Pro Series Drag Racing, Aussie Millions Poker Championship, Dunlop Super2 Series, Monster Jam, NASCAR Sprint Cup and Nationwide Series, NHRA Camping World Drag Racing Series, Porsche Carrera Cup Highlights, Race to the Sky, SuperUtes Series, Targa Tasmania, Trans-Tasman Muscle Car Battle, World Series Sprintcars.

Football and Rugby: Before the Game (except VIC), The Back Page, Football's Greatest Managers and Teams, Football Stars of Tomorrow, The Game Plan AFL and NRL, German Bundesliga (2009–2010), National Basketball League (Australia), Netball competitions including ANZ Championship, Constellation Cup, International Series and World Cup, One Week at a Time AFL and NRL, Socceroos, Super Rugby Extra Time, The Rugby Championship, Women's Big Bash League.

Combat and Other Sports: Bellator MMA, Glory Kickboxing, International Fishing Series, Just for Kicks, MySurf.tv, MotoGP, RPM, Sports Tonight, Supercars Highlights, Thursday Night Live, The Western Front, Wild Racers, World Skateboarding Championship.

Esports and Others: Esports Gfinity Elite Series Australia, FIA Formula E Championship, FIA Formula 1 World Championship highlights.

Major Sponsors

Harvey Norman Hungry Jack's Mars Bar Panasonic Sportsbet Toyota

Sport rights

Before the channel began broadcasting in 2008, Ten acquired the rights to televise both the 2010 and 2014 Commonwealth Games editions on this channel as simulcasts. The 2010 Delhi Games were also broadcast in partnership with Foxtel.

On 17 March 2009, live coverage of the Australian Swimming Championships was shown on Ten HD until 2015 when Seven Network secured a nine-year contract with Swimming Australia.

In October 2011, National Basketball League matches transitioned to delayed telecasts on the channel; however during the 2012–13 season some Friday night contests were aired live at 9:30 p.m., alongside live Sunday afternoon games at 2 p.m.

By March 2012, sports content became a lesser priority for 10 Bold; its broadcasts were limited to scheduling conflicts or high-definition simulcasts from Network Ten. MotoGP events were primarily exclusive to 10 Bold except for the Australian Grand Prix which was also shown on Ten and 10 Drama. Formula One qualifying sessions aired live on 10 Bold with subsequent replays on Ten.

The channel held live broadcast rights to Formula One Grand Prix sessions along with half-hour preview shows until 2015. IPTV rights were maintained from 2011 through to 2015. Starting in 2015, Formula One highlights were packaged into one-hour programs on ONE following live events aired on Network Ten and streamed simultaneously via tenplay.

From 2010 through 2014 and again during 2015–16 seasons, MotoGP races were aired live on 10 Drama; Moto2 and Moto3 classes were only shown during the Australian Motorcycle Grand Prix round on Ten.

Between 2010 and 2014, NASCAR Sprint Cup and Nationwide Series highlights were broadcasted on the channel with all Sprint Cup races shown live from 2011 to 2014.

In 2016, Sunday morning highlight packages for every Super Rugby round were broadcast along with rebroadcasts of Wallabies Test matches previously aired on TEN.

In May 2021, Network 10 secured a five-year agreement for broadcasting both A-League Men’s and Women’s competitions. All fixtures are streamed via Paramount+, while women’s matches are freely accessible on 10play. For the ongoing 2024–25 season, two A-League Men’s games are televised weekly on 10 Drama every Saturday.

Availability

10 Drama is available in high-definition resolution (1080i) through the network’s five metropolitan owned-and-operated stations including TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide and NEW Perth. It is also accessible via regional owned-and-operated stations such as GLV/BCV in Victoria; CTC covering Southern New South Wales and Australian Capital Territory; TNQ in Regional Queensland; and NRN serving Northern New South Wales.

In regional areas across Australia, standard definition (576i) broadcasts are provided via Seven West Media’s SGS/SCN stations in Spencer Gulf and Broken Hill; WIN Television’s MGS/LRS in eastern South Australia; and MDN covering Griffith and Murrumbidgee Irrigation Area. Digital joint ventures like TDT in Tasmania; West Digital Television in regional Western Australia; DTD in Darwin; and CDT serving Central Australia also transmit 10 Drama in high definition.

Following the reintroduction of the channel 10 HD on March 2, 2016, metropolitan broadcasts of 10 Drama were downgraded to standard definition for five years until September 23, 2021 when HD transmission resumed.

Furthermore, during its initial airing period the channel was accessible to Foxtel subscribers via its HD+ package as well as a standard definition option included in basic cable subscriptions.

Identity history

Date Slogan
26 March 2009 – 7 May 2011 "Sharing One Passion Sport" / "Sport Lives Here"
8 May 2011 – 31 October 2018 "It All Lives Here"
31 October 2018 – 12 June 2024 "Heroes Live Here"
12 June 2024 – present "Drama Lives Here"

See also

External links

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