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Network 10
Company typeCommercial television network
IndustryBroadcasting, Television
PredecessorIndependent Television System (ITS), The 0-10 Network
Founded1964-08-01
FounderUnited Telecasters (consortium including Amalgamated Wireless, Colonial Sugar Refining Company, Email, Bank of New South Wales, and NRMA)
FateOperating as wholly owned entity within Paramount Skydance Corporation's UK & Australia segment
Headquarters
Melbourne
,
Australia
Area served
Nationwide Australia
ProductsFree-to-air television broadcasting
OwnerParamount Skydance Corporation
ParentParamount Skydance Corporation

Network 10—also referred to as the 10 Network, Channel 10, or simply 10—is an Australian commercial television network operating as a wholly owned entity within the Paramount Skydance Corporation's UK & Australia segment. It ranks among Australia's five nationwide free-to-air broadcasters.

In 2024, Network 10 holds the position of the fourth most-watched television network and primary channel across Australia, positioned behind the Seven Network, Nine Network, and ABC TV, yet surpassing SBS in viewership.

Origins

Between the inception of television in Australia in 1956 and 1965, three networks dominated the market: the National Television Network (present-day Nine Network), the Australian Television Network (now Seven Network), and the government-operated ABC National Television Service (currently ABC TV). During the early 1960s, responding to public concerns over heavy reliance on imported shows and insufficient local content, the Australian Government explored licensing a third commercial station in each capital city. This led to United Telecasters—a consortium including Amalgamated Wireless, Colonial Sugar Refining Company, Email, Bank of New South Wales, and NRMA—receiving Australia's initial third commercial licence on 4 April 1963.

The structure of Australian television paralleled the dual-tier radio system: publicly funded ABC stations supported through government allocations and viewer licence fees (until 1972), alongside privately held commercial networks financed by advertising revenue.

Launch

The network commenced operations as ATV-0 in Melbourne on 1 August 1964 under Ansett Transport Industries, then primarily an airline company. Subsequently, TEN-10 Sydney began broadcasting on 5 April 1965 through United Telecasters, which also launched TVQ-0 Brisbane in July of that year. SAS-10 Adelaide was introduced later that same month.

Originally named the Independent Television System (ITS), it was rebranded in 1970 as The 0-10 Network to correspond with its main channel numbers.

In 1967, Melbourne’s ATV led pioneering efforts by introducing colour broadcasts during horse racing coverage at Pakenham, Victoria. This event marked the commencement of test colour transmissions and inspired the network's First in Colour slogan in 1974, preceding Australia's official adoption of colour television on 1 March 1975.

1970–1988: Expansion and original run

During its initial five years, the 0-10 Network faced significant financial difficulties, with many forecasting its failure by the early 1970s.

A turning point came in 1971 with the debut of Young Talent Time, a highly popular show that sustained a successful run for 17 years. The network's financial revival was further propelled by the provocative adult soap opera Number 96, which premiered in March 1972. This groundbreaking series transformed Australian television by becoming the nation's highest-rated program for three consecutive years, substantially increasing advertising income from $1 million in 1971 to over $10 million by 1972.

Over subsequent decades, audience ratings generally remained consistent: Nine Network maintained first place, followed by Seven Network second, with the 0-10 Network third and ABC TV fourth.

Network Ten’s trajectory was also shaped by media magnate Rupert Murdoch’s ambitions to secure a commercial television licence in Sydney. After acquiring WIN-4 Wollongong and Festival Records during the early 1960s, Murdoch divested WIN in 1977 due to regulatory restrictions but obtained a 46% stake in Ten Sydney. Although his attempt to purchase The Herald and Weekly Times failed in 1979, Murdoch acquired a controlling interest—50%—in Ansett, thereby gaining influence over Melbourne’s channel 0.

That year also saw the debut of Prisoner, another successful soap opera on channel 0-10.

On 20 January 1980, following ATV’s shift from channel 0 to channel 10, the network adopted the name Network Ten; Brisbane’s station underwent a similar transition in 1988. In Adelaide during December 1987, a frequency exchange occurred between Network Ten affiliate SAS-10 and Seven Network affiliate ADS-7 due to ownership complexities.

When Murdoch became a U.S. citizen in 1985 to expand his ventures into America with Fox, Australian regulations compelled him to sell his primary stations. These were acquired by The Northern Star, part of Westfield Group led by property developer Frank Lowy. After Westfield suffered losses during the stock market crash of 1987, it sold Network Ten in 1989 to a consortium headed by Charles Curran and former journalist Steve Cosser.

Network Ten achieved complete national coverage in 1988 with the launch of NEW-10 Perth station enabled by satellite technology. Later that year, Northern Star assumed control of TVQ-10 after frequency adjustments and rebranded CTC Canberra under Network Ten ahead of aggregation.

1989–1994: Receivership and Network Revival

In 1989, confronted with falling viewership, network leader Bob Shanks rebranded the channel as 10 TV Australia, rolling out several fresh programs including four prime time game shows. Despite these efforts, audience numbers failed to rise, resulting in the cancellation of most new shows except for Eyewitness News, Neighbours, and E Street.

Northern Star Holdings encountered both financial difficulties and regulatory scrutiny, including investigations into media ownership regulations and complications from the 1987 stock market downturn. On 1 September 1989, Northern Star revealed plans to restructure its operations to manage outstanding debts, which involved divesting smaller stations (ADS Adelaide, NEW Perth, and CTC Canberra) to Charles Curran’s Capital Television Group. This transaction was finalized on 27 October 1989, effectively fragmenting Network Ten.

By September 1990, Northern Star entered receivership. The network underwent another rebranding on 13 January 1991, reverting to Network Ten and debuting its inaugural ten watermark logo. In May 1991, the New South Wales Rugby League placed the network into liquidation. The following year, Canadian media company Canwest acquired the flagship stations and maintained ownership until 2009. This period also marked a strategic pivot toward appealing to younger demographics. The Adelaide and Perth stations were reacquired in 1995.

1995–2007: Rebuilding and Growth

After stabilizing financially, Ten Network Holdings was listed on the Australian Stock Exchange in 1998. At that time, Ten had affiliate partnerships with Southern Cross Broadcasting covering southern New South Wales, regional Victoria, and Tasmania, as well as with Telecasters Australia servicing northern New South Wales and regional Queensland.

In 2001, Ten ventured into reality television with the launch of Big Brother Australia. Its debut episode topped ratings for the evening and established Big Brother as a key program for the network throughout the decade, running for eight seasons. Although later seasons aired on competing networks, Big Brother is scheduled to return to Ten in 2025. Building on this momentum, Ten introduced Australian Idol in 2003, tapping into the popular reality singing competition genre. Australian Idol enjoyed strong viewership until its conclusion in 2009.

Network Ten reached its highest ratings since the 1970s in 2004, securing victories in two rating weeks and ranking second nationally behind the Nine Network, surpassing the Seven Network. This represented a significant improvement compared to prior years when Ten generally placed third.

In 2005, Canwest considered selling Network Ten to newspaper publisher John Fairfax Holdings, amid discussions about loosening Australia's media cross-ownership regulations. Fairfax had previously owned the Seven Network and aimed to re-enter television broadcasting.

On 21 August 2005, Ten marked its 40th anniversary with a two-hour retrospective special hosted by Bert Newton and Rove McManus.

Later that year, on 27 October 2005, Ten announced it would end its long-standing morning talk show Good Morning Australia after a 14-year run. This decision concluded Bert Newton’s tenure with the network; he subsequently moved back to Nine. The program was succeeded by 9am with David & Kim, which aired nationally from 2006 through 2009.

Between 2006 and 2008, Ten broadcasted Sydney’s New Year's Eve celebrations before broadcasting rights returned to Nine in 2009.

On 7 August 2007, Network Ten partnered with Foxtel to carry Ten’s digital broadcast on Foxtel’s cable and satellite platforms; previously, Ten had only been accessible on Foxtel via analogue signals and digitally on Austar in standard definition. In October of that year, Ten also announced plans for digital distribution on Optus cable starting December.

On 16 December 2007, Ten HD was launched as a separate channel—the first new commercial metropolitan channel introduced in Australia since 1988. This channel ceased operations on 25 March 2009 and was replaced by the sports-oriented high-definition channel One HD.

2009–2015: Divestment by Canwest and Expansion of Multichannels

On 24 September 2009, Canwest divested its 50.1% ownership in Ten Network Holdings for $680 million as part of efforts to alleviate substantial debt burdens. Subsequently, Canwest sought creditor protection under bankruptcy laws due to liabilities amounting to CA$4 billion across its media portfolio.

By 20 October 2010, James Packer had acquired a 16% interest in Ten, marking his return to the network four years after disposing of his shares in PBL Media to CVC Asia Pacific.

Network Ten introduced the digital channel Eleven on 11 January 2011, aimed primarily at audiences aged between 13 and 29. Flagship programs such as Neighbours and The Simpsons transitioned to this new channel. Eleven was established as a joint venture with CBS Studios International, which owned a 33% stake.

On 8 May 2011, the sports channel One was rebranded as 10 Bold, shifting its focus towards general entertainment targeting a male demographic, similar in positioning to Seven's 7mate.

In 2012, several new program launches failed to meet expectations, causing Ten’s ratings to fall to fourth place behind ABC TV for more than thirty consecutive nights. This downturn prompted the resignation of Chief Programming Officer David Mott.

In September 2012, Ten collaborated with TVSN to launch the TVSN datacast channel on LCN 14 within metropolitan regions.

Amidst challenging advertising conditions and audience decline, Ten reported a $12.9 million loss towards the end of 2012, leading to workforce reductions and initiatives to centralize production operations.

On 17 September 2013, Ten debuted Spree TV, a free-to-air datacasting channel featuring paid programming and home shopping content, developed in partnership with Brand Developers.

Regional analogue transmissions were discontinued on 10 December 2013.

The network commemorated its 50th anniversary on 1 August 2014 with a special program titled 50 Years Young, which aired on 3 August following scheduling adjustments.

On 15 June 2015, Foxtel—partially owned by News Corp Australia—secured a pending ACCC-approved acquisition of a 15% stake in Ten Network Holdings. Prior to this transaction, Discovery had withdrawn from its bidding alliance with Foxtel. In July 2015, Paul Anderson was appointed as CEO.

2016–2017: Affiliation Changes and Financial Challenges

A high-definition simulcast of Channel 10 was reinstated on 2 March 2016, resulting in One (renamed as 10 Bold) broadcasting solely in standard definition.

On 29 April 2016, the Nine Network terminated its regional affiliation with WIN Television following legal disputes related to its catch-up service 9Now, subsequently entering into an agreement with Southern Cross Austereo, which was then Network Ten’s main regional affiliate. Concurrently, Ten negotiated a five-year affiliation contract with WIN effective from 1 July 2016, designating WIN as the regional broadcaster of Network Ten content across Queensland, Northern and Southern New South Wales, Victoria, Tasmania, South Australia, Western Australia, the Australian Capital Territory, and the Gold Coast. WIN’s owner and Ten’s largest shareholder Bruce Gordon positioned himself strategically to expand his ownership stake pending potential reforms in media ownership regulations.

Following a reported half-year loss of $232 million by Ten Network Holdings, prominent shareholders Lachlan Murdoch, Bruce Gordon, and James Packer withdrew their support for a $250 million guaranteed loan designed to avert receivership and replace an existing $200 million loan maturing in December. On 13 June 2017, Ten requested a trading halt for up to 48 hours on the Australian Securities Exchange while exploring receivership options; the company entered voluntary administration the following day.

On 28 August 2017, administrators announced that U.S.-based media corporation CBS Corporation, which held a one-third share in multichannel Eleven and stood as Ten’s largest creditor, agreed to acquire the network for $123 million. CBS refinanced Ten’s debt obligations—including guarantor fees owed to shareholders Packer, Murdoch, and Gordon—as well as existing loans from the Commonwealth Bank. Shareholders of Ten Network Holdings consequently lost their investments.

Bruce Gordon and Lachlan Murdoch submitted a joint takeover bid but were not endorsed by administrators. At a creditors’ meeting held on 12 September, CBS’s offer received overwhelming approval amid concerns regarding Murdoch’s prior management tenure and potential job losses under Murdoch/Gordon ownership.

The acquisition by CBS concluded on 16 November 2017 with share ownership transferred to CBS Network Ten BV, a company registered in the Netherlands.

2017–2024: Transition to CBS and Later Paramount Control

Following CBS's acquisition of Network 10, the channel was incorporated into CBS Studios International. Network 10 increased its focus on Australian programming, utilizing funds saved by terminating its output agreement with 21st Century Fox. In 2019, CBS reinstated an internal advertising sales division, concluding Ten’s four-year collaboration with Foxtel-linked Multi Channel Network (MCN). A primary objective behind CBS’s purchase was to introduce its streaming platform CBS All Access to the Australian market, which launched as 10 All Access in December 2018.

On 31 October 2018, Network 10 unveiled a refreshed brand identity featuring a new logo—a stylized circular "10"—symbolizing a bold and innovative presence across all media channels. The subsidiary channels Eleven and One were rebranded as 10 Peach and 10 Boss, respectively catering to younger viewers and mature audiences. Due to trademark conflicts, 10 Boss was renamed 10 Bold in December 2018.

After the December 2019 merger of CBS and Viacom forming ViacomCBS, Network 10 was merged with Viacom’s UK Channel 5 under the ViacomCBS Networks UK & Australia division in January 2020. Following this, Viacom’s Australian channels transitioned their sales operations to Network 10’s team, ending their prior association with Foxtel Media. Network 10 collaborated with Channel 5 on joint commissions such as the drama series Lie With Me and the documentary The Royals Revealed.

On 13 July 2020, Network 10 announced the introduction of a third digital channel named 10 Shake, which premiered on 27 September. This channel broadcasts Nickelodeon’s children’s programming during daytime hours and features edgier content from Comedy Central, MTV, and late-night CBS shows during nighttime.

To accommodate 10 Shake, channel realignments took place on 16 September 2020: TVSN moved to channel 16 while 10 Bold consolidated its presence on channel 12.

In March 2021, Network 10 secured a two-year regional affiliation agreement with Southern Cross Austereo, replacing its former partnership with WIN Television.

In February 2022, Network 10 together with Paramount+ commissioned NCIS: Sydney, marking an expansion of the CBS drama franchise within Australia. Shortly thereafter, ViacomCBS rebranded as Paramount Global.

The shopping channel Spree TV ceased operations on 12 August 2022 and was succeeded by Gecko on 18 September.

On 22 June 2023, it was announced that 10 Shake would be rebranded as Nickelodeon effective from 1 August, integrating content from Nick Jr., Nickelodeon, and Nick at Nite. Following this change, the Foxtel pay-TV Nickelodeon channel was discontinued.

On 5 June 2024, Network 10 revealed plans to rename 10 Peach and 10 Bold as 10 Peach Comedy and 10 Bold Drama, respectively, with these changes taking effect on 12 June.

Network 10 commemorated its 60th anniversary on 1 August 2024.

2024–present: Acquisition of Regional Affiliates

On 17 December 2024, Southern Cross Austereo declared the sale of their regional television licenses covering Regional Queensland, Southern New South Wales/ACT, and Regional Victoria to Network 10. Under this agreement, SCA will receive profit shares from these stations for five years following the completion of the sale. The transaction concluded on 1 March 2025.

Subsequently, on 13 February 2025, Network 10 announced it had acquired its Northern NSW/Gold Coast affiliate from WIN Television, with the deal finalizing on 1 May. These acquisitions mean that Network 10 now directly owns and operates all four principal regional licenses across Australia's eastern states, becoming only the second network after the Seven Network to achieve this status.

In preparation for a programming schedule update on the evening of 30 June, Network 10 began rebranding efforts in June 2025 to unify its assets: this included removing the circle from its logo design; consolidating the streaming service under the unified "10" brand to merge linear broadcast and digital platforms; and simplifying multichannel names—changing "10 News First," "10 Bold Drama," and "10 Peach Comedy" to "10 News," "10 Drama," and "10 Comedy," respectively.

Domestic Content

Network Ten's Australian lineup features popular shows such as Neighbours, Gogglebox Australia, Australian Survivor, I'm A Celebrity...Get Me Out of Here!, The Amazing Race Australia, MasterChef Australia, Shark Tank Australia, Bondi Rescue, Ambulance Australia, Big Brother Australia, Talkin' 'Bout Your Generation, House Hunters Australia, Airport 24/7, The Dog House Australia, Dogs Behaving (Very) Badly, Have You Been Paying Attention?, The Cheap Seats, Thank God You're Here, Taskmaster Australia, The Inspired Unemployed, Deal or No Deal, Sam Pang Tonight and the annual AACTA Awards.

International Content

Ten’s American programming and offerings on its digital multichannels are acquired through partnerships with affiliated companies including Paramount Global Content Distribution, Nickelodeon International, Miramax, United International Pictures, DreamWorks, Walt Disney Studios Motion Pictures, Pixar, Warner Bros. International Television Distribution, Umbrella Entertainment, and Transmission Films. Before its acquisition by CBS, Ten maintained a longstanding collaboration with Paramount Global Content Distribution for Australian rights.

On 27 October 2017, Network 10 discontinued its studio production agreement with 20th Century Fox following the studio’s bankruptcy and subsequent CBS takeover, resulting in the loss of rights to series such as The Simpsons, Modern Family, and Fresh Off the Boat. Many titles formerly owned by Fox were later acquired by Disney's affiliate, Seven Network.

In 2018, Ten established a fresh content agreement with Warner Bros. and Roadshow Entertainment, securing programming rights through to 2025.

Collaborative Overseas Programming

American shows shared between 10 and Seven, including their digital sub-channels, originate from contracts with CBS Studios, DreamWorks / DreamWorks Animation, and Warner Bros. International Television Distribution.

Content broadcast jointly on 10 and Nine, along with their digital channels, is supplied under agreements held by both networks with entities such as CBS Studios, United International Pictures, DreamWorks / DreamWorks Animation, Walt Disney Studios Motion Pictures / Pixar Animation Studios, and Warner Bros. International Television Distribution.

Programming shared between 10 and ABC, including their digital multi-channels, is based on collaborative deals Ten and ABC have secured with Nickelodeon International and Warner Bros. International Television Distribution.

Past Programming

Historically, the network aired catalogue content from major studios like 20th Century Fox (1980s–1997, 2007–2017), Regency Enterprises (2015–2017), Sony Pictures (1990s until 2020), NBCUniversal (1988–2016), Metro-Goldwyn-Mayer (late 1990s to 2004), Touchstone (2017–2022), Roadshow (1980s–1990s, 2018–2024), and Lionsgate Films (2019–2024).

In 2009, after more than two decades, Ten lost the rights to Universal Pictures content when the Seven Network secured an extensive $500 billion broadcast agreement.

News and current affairs

Network 10's news operations are conducted under the banner of 10 News, previously known as Ten News, Ten Eyewitness News, and 10 News First. The division produces local evening bulletins during weekdays as well as national news updates at lunchtime, in the afternoon, late at night, and on weekends.

Through its affiliation with sister network CBS News, Network 10 gains access to international news material. Overnight weekday slots and Sunday morning programming include rebroadcasts of CBS's CBS Mornings.

A significant collaboration with CBS commenced in November 2006, valued at around A$6 million per year. This arrangement granted Network 10 access to CBS News footage and popular shows such as 60 Minutes, Dr. Phil, Late Show with David Letterman, and 48 Hours. This agreement followed CBS's negotiations with Nine Network, which declined to meet the higher $8 million annual fee. Additionally, Network 10 sublicensed portions of 60 Minutes content back to Nine.

On 31 July 2012, Network 10 acquired the rights to Entertainment Tonight after it concluded a lengthy run on Nine, due to reductions in overseas acquisitions.

Amid a difficult advertising environment in late 2012, Network 10 reported a loss of $12.9 million, prompting workforce reductions and plans to centralize production processes.

In September 2020, a significant restructuring of news services merged Brisbane and Adelaide local bulletins with those in Sydney and Melbourne respectively; meanwhile, Perth’s bulletin production was relocated back to Sydney. Between February 2023 and August 2024, these adjustments were reversed: separate Adelaide and Melbourne bulletins were reinstated; Perth bulletin production returned to Subiaco; and by September 2024, Sydney and Brisbane resumed producing independent editions.

Sport

As a major broadcaster in Australian sports, all sports coverage on 10 and its additional channels is branded under 10 Sport. Following Paramount’s acquisition, the network has reduced its sports programming.

In 2002, Network 10 joined forces with Nine Network and Foxtel to secure Australian Football League (AFL) broadcasting rights, ending Seven Network’s four-decade exclusivity. Ten aired Saturday matches and finals while jointly bidding $780 million with Seven for rights spanning 2007–2011. The agreement involved sharing finals coverage and alternating Grand Final broadcasts; Ten also aired the pre-season Grand Final and Brownlow Medal ceremonies in years without the Grand Final. Ten ceased AFL coverage after the 2011 season.

The network also covered the 2007 Rugby World Cup and began airing Formula One races in 2003 after Nine discontinued its coverage. In 2013, Ten acquired Big Bash League (BBL) rights in a $100 million deal over five years, marking its entry into premier domestic cricket; it had previously held rights for the Indian Premier League.

In collaboration with Foxtel, Ten held broadcast rights for the 2010 Commonwealth Games. It later secured rights for the 2014 Winter Olympics for AUD$20 million after major networks withdrew citing financial concerns.

In 2018, Ten obtained broadcasting rights for the Melbourne Cup Carnival following Seven Network’s 17-year tenure. The network also covered the 2019 Rugby World Cup.

By 2021, Ten had acquired comprehensive football broadcasting rights including A-League Men and Women matches, Socceroos and Matildas fixtures, as well as Asian Football Confederation tournaments such as the AFC Champions League and World Cup qualifiers. This content is distributed across both Paramount+ streaming service and free-to-air channels.

Availability

Network 10 broadcasts in both standard definition and 1080i high definition. The primary content feed is delivered via fibre from ATV Melbourne to affiliated regional stations and sister channels, while TEN Sydney supplies the national news segments. Local stations then incorporate region-specific news and advertising before transmitting across metropolitan and regional markets through Network 10's owned-and-operated outlets: TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, NEW Perth, TNQ Regional Queensland, NRN Northern New South Wales & Gold Coast, CTC Southern NSW & ACT, and GLV/BCV Regional Victoria.

In addition to owned stations, Network 10's content is distributed throughout regional Australia via affiliates operated by Seven West Media (SGS/SCN Spencer Gulf & Broken Hill), WIN Television (MGS/LRS Eastern SA, MDN Griffith), Tasmanian Digital Television, Darwin Digital Television, Central Digital Television, and West Digital Television. Furthermore, 10’s programming is accessible through Foxtel’s cable and satellite pay television platforms.

10 HD

The multichannel 10 HD initially launched on 16 December 2007 on channels 1 and 14, operating for two years before introducing separate programming. It was discontinued on 26 March 2009 with the debut of One HD but was reinstated on 2 March 2016. This channel simulcasts the same schedule as 10 but delivers it in 1080i high definition.

Starting in 2002, Network 10 provided high-definition demonstration loops during business hours for retail showrooms specializing in televisions after their original HD service concluded.

After the Nine Network relaunched its 9HD channel in November 2015, Network 10 announced intentions to bring back 10 HD; however, technical challenges and rights negotiations caused delays. In early 2016, some smart television models briefly detected a "ghost broadcast" of 10 HD.

The HD simulcast resumed on 2 March 2016 at 3 pm on channel 13, timed with the start of the Virgin Australia Supercars Championship season. Consequently, One reverted to standard definition on channels 1 and 12. The network employs MPEG-4 compression technology for its high-definition transmission.

Streaming service

Network 10's complimentary video on demand and catch up TV platform, known as 10 (previously branded as 10Play), was launched on 29 September 2013 as a replacement for the older limited catch-up site. In December 2022, the service expanded by adding several FAST channels. Users can access this platform through web browsers, mobile applications, smart televisions, set-top boxes, and gaming consoles.

Paramount+

Originally introduced as 10 All Access on 4 December 2018, this subscription-based streaming service provided ad-free access to content from both Network 10 and CBS libraries along with original productions and early availability of select CBS series. Following the merger of CBS and Viacom in 2019, plans were made to unify international streaming offerings under a single brand that would include CBS All Access content, Showtime originals, Paramount Pictures films, and localized programming. Existing platforms such as 10 All Access were slated for migration to this new service.

On 16 September 2020, it was announced that 10 All Access would be rebranded as Paramount+ by mid-2021. The official launch took place on 11 August 2021, coinciding with the release of the second season of Five Bedrooms along with new Australian originals including Spreadsheet, Last King of the Cross, and the feature film 6 Festivals.

In 2022, Paramount+ acquired exclusive Australian streaming rights to the FA Cup and introduced original series such as Spreadsheet, The Bridge Australia, and Couples Therapy Australia. Additional premieres included teen drama More Than This, lifestyle program Undressed, and documentary Sky Blue: Inside Sydney FC.

By the year 2023, the platform released further original productions including Last King of the Cross, One Night, NCIS: Sydney, The Betoota Advocate Presents, The Inspired Unemployed (Impractical) Jokers, alongside the film The Appleton Ladies' Potato Race.

Pluto TV

In August 2023, Network 10 introduced an Australian edition of Pluto TV within its live streaming service. The initial lineup featured FAST channels showcasing shows such as South Park, I Love Lucy, and Happy Days. Additionally, branded streams from MTV and Nickelodeon were included, offering channels like MTV Reality, Nick Classics, and Nicktoons.

Controversy

For the 2006 season of Big Brother, Network Ten appointed two content censors rather than one. Federal Communications Minister Senator Helen Coonan closely supervised the program, resulting in the renaming of Big Brother Uncut to Big Brother: Adults Only for that year. In 2005, the Australian Communications and Media Authority determined that Network Ten had violated the Commercial Television Industry Code of Practice twice due to incorrect classification of episodes from Big Brother Uncut.

Despite efforts to moderate content, Big Brother: Adults Only continued to provoke controversy. Following its premature cancellation, an alleged sexual assault incident within the house led to the expulsion of two participants and widespread public demands for the show's termination. This controversy garnered extensive media coverage, with the Australian Prime Minister urging Network Ten to exercise self-regulation and discontinue the program.

Prior to the fifth anniversary of 9/11, Network Ten broadcast 911: In Plane Site, a documentary examining conspiracy theories surrounding the attacks. This prompted Federal Labor member Michael Danby to call for the dismissal of the network’s programming director.

On 8 October 2008, the Australian Communications and Media Authority found Network Ten in breach of the Commercial Television Industry Code of Practice for employing subliminal advertising during the 2007 ARIA Music Awards. The network inserted single frames lasting 1/25th of a second into the broadcast—a practice uncovered by ABC's Media Watch.

Logo and identity history

Between 1964 and 1984, Network Ten’s four stations—ATV-0/ATV-10 Melbourne, TEN-10 Sydney, TVQ-0 Brisbane, and SAS-10 Adelaide—each utilized unique logos. Several logos representing the entire network also appeared intermittently from the mid-1960s through the early 1980s.

By late 1985, ATV-10, SAS-10, and TEN-10 adopted a shared logo featuring a neon-style circle with "TEN" centered inside. TEN-10 first introduced this design on 16 January 1983; ATV-10 and SAS-10 followed suit in June 1984 and October 1985 respectively. Meanwhile, Brisbane’s TVQ-0 embraced a similar neon circle logo labeled "TV0" in April 1983.

Starting on 24 January 1988, ATV-10, ADS-10, and TEN-10 transitioned to an "X TEN" logo; NEW-10 Perth adopted it in May, while TVQ-0 rebranded as TVQ-10 with this logo in September. On 23 July 1989, the entire network rebranded under the name "10 TV Australia."

A new logo was introduced on 13 January 1991 featuring lowercase "ten" enclosed within a circle. Over a span of 27 years, four distinct versions were released: initially with a white/silver/metallic ring surrounding a blue circle with yellow lettering; followed by a yellow ring variant launched during the 1995 "Give Me Ten" campaign; a return to the metallic ring in 1997; and from the "Electric" ident on 1 October 1999 onward, the ring remained permanently yellow.

On 16 December 2007, an enhanced glossy “ball” effect was added to the logo for HD broadcasts. The ring and text colors shifted to blue on 22 June 2013.

Network Ten unveiled its first major rebranding since 1991 on 31 October 2018 by replacing the wordmark "ten" with a numeral "10" inside a circle. Later, on 30 June 2025, the network further simplified its identity by removing the encircling ring entirely—adopting a standalone "10" as its primary logo—coinciding with refreshed branding for 10 Comedy and 10 Drama.

Slogans

The 0–10 Network (1970–1980)

  • 1970: Make Love, Not Revolution! (In response to the Seven Network's "Revolution" campaign)
  • 1974–1975: First In Color (Used in Melbourne, Sydney, and Adelaide)
  • 1976: The Big Parade! (Featured in Melbourne and Brisbane; inspired by "Seventy-Six Trombones")
  • 1977: I Like It! (Derived from Silver Convention's track)
  • 1978: Channel Ten is the Great Entertainer! (Promoted in Sydney)
  • Summer 1977/78: Keep Your Eye on the Circle, Keep Your Eye on The 0! (Broadcast in Melbourne and Brisbane)
  • 1979–1980: Come Up to TEN! (Used in Sydney and Adelaide)

Network Ten (1980–2018)

  • 1980 (Melbourne), 1981 (Adelaide): You're on Top with Ten!
  • 1982–1983: Reach from the Stars on Channel 10! (Melbourne)
  • 1983–1984: You're Home on Ten (Melbourne, Sydney, Adelaide; intermittently by ATV-10 during 1985–86)
  • 1985–1986: It's Your Home on Ten! / 'Cause You're Home on Ten (Melbourne and Adelaide)
  • 1985–1988: Ten out of Ten Australia – We Give You Ten (Sydney and Adelaide)
  • 1988: We're For You! (also known as Ten's for You!)
  • 24 January 1988 – 23 July 1989: X TEN (also applied to Capital Television after aggregation in Southern NSW/ACT; Brisbane from September 1988)
  • 1989: Something's Going On Around Here! / Look! You've Got a Friend on TEN
  • 23 July 1989 – 13 January 1991: 10 TV Australia (including Capital Television)
  • 1990–1994: The Entertainment Network (also used by Star Television and Capital Television)
  • Summer 1990/1991: Channel Ten's Summer of Entertainment!
  • 1991: That's Entertainment! (adapted from CBS's "Get Ready 1990"; also Capital Television and QTV)
  • 1992: This Is It! (borrowed from ABC and Fox campaigns; also Northern Rivers Television)
  • 1993: It's on Ten! (inspired by FOX's slogan)
  • 1994: That's Ten! (also used by Ten Capital)
  • February 1995 – November 1997: Give Me Ten!
  • Summer 1997/98: Have a Cool Summer
  • February 1998 – August 1999: Turn Me On Ten
  • September 1999 – November 2000: Ten.
  • Summer 2000/01: Let Ten Entertain You...
  • 11 February 2001 – 22 January 2012: Seriously Ten
  • Summer 2009/10: Summer's Looking Good!
  • 22 January – 6 May 2012: Turn It On (inspired by David Guetta featuring Nicki Minaj song)
  • 1 January 2014 – 31 October 2018: Turn on 10
  • 1 August 2014: 10, Celebrating 50 Years Young

Network 10 (2018–present)

  • 31 October 2018 – 23 October 2019: TV with a Twist
  • 23 October 2019 – 15 October 2020: Now You're Talking
  • 15 October 2020 – 12 July 2022: There's No Place Like 10
  • 12 July 2022 – 30 June 2025: TV That's So Good
  • 6 October 2022 – present: A Mountain of Entertainment (shared branding with Paramount+ streaming service, referencing Paramount Pictures' logo)
  • 30 June 2025 – present: Seriously Good Entertainment

See also

External links

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