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9Go!

From Alfawiki
9Go!
Company typeFree-to-air digital television multichannel
IndustryBroadcasting, Television
PredecessorNine Guide
FoundedAugust 9, 2009; 17 years ago (2009-08-09) in Australia
Headquarters
Australia
Area served
Australia (metropolitan and regional)
OwnerNine Network
Website9now.com.au/9go

9Go! is an Australian free-to-air digital television multichannel introduced by the Nine Network on 9 August 2009, succeeding Nine Guide. It is aimed at a younger demographic, offering a blend of comedy, reality shows, general entertainment, films, animation, and drama tailored for viewers aged 2 to 18.

2009: Origins and launch

The Nine Network announced plans for GO! on 23 March 2009 as a standard-definition multichannel with a variety-based format, targeting a mid-2009 rollout. Initially referred to as GO!99, the channel’s branding was unveiled on 14 April 2009 by the Australian television blog TV Tonight.

The official name GO! was confirmed by Nine during an episode of A Current Affair on 15 July 2009, featuring a logo with multiple color variations.

GO! began airing a promotional loop at on 5 August 2009, with its scheduled programming commencing at on 9 August 2009. The launch included a one-minute promo set to "Go!" by Sydney-based Noise International with vocals by Sharon Muscat, followed immediately by an episode of Wipeout, marking the channel’s inaugural broadcast.

Some viewers experienced technical difficulties during the launch, which reportedly caused certain digital TV receivers to lose access to Nine’s digital channels. To address this, Nine set up a helpline to assist audiences with tuning issues.

On 24 November 2009, GO! broadened its availability by launching on Foxtel Cable at channel 129.

Due to popular demand, the channel’s specially commissioned theme song was independently released by Noise International on 4 December 2009. Additionally, a neon-themed music video was created and frequently aired as filler content.

2010–2014: Newsbursts, regional expansion, first anniversary, and refreshed branding

In May 2010, GO! launched Newsbursts, short news segments hosted by young journalists from Nine’s newsroom that covered breaking news and weather updates. These were discontinued in 2011 and replaced with repeats of Nine Newsbreak.

Celebrating its first birthday in August 2010, GO! featured nightly movie broadcasts at 10 pm alongside brief clips expressing gratitude to viewers. In September that year, the channel promoted upcoming programs with a campaign centered around Sammy Small’s "All Eyes on Me."

The channel extended its reach regionally when Darwin began receiving GO! on 18 October 2010—more than a year after metropolitan areas—and from December 2010, Nine affiliate Imparja Television started airing GO! across remote parts of Central, Northern, and Eastern Australia. This coverage later expanded to include Eastern South Australia in November 2011.

A new on-air presentation was introduced in 2011 featuring promos set to The Potbelleez's "Hello" and the tagline "Let's GO! 2011" to showcase fresh programming. This branding style remained mostly consistent over subsequent years, with Noise International’s theme music reinstated.

In September 2013, the programming lineup underwent redesigns amid speculation about a presentation overhaul. For a short period, promos used Ashley Allen’s "Let's Go" as background music before reverting to the original theme. The track "Let's Go" also appeared in program promotions and children’s movie advertisements throughout 2014.

2014–2016: Brand overhaul and strategic shift

On 2 February 2014, the channel introduced a refreshed logo and updated on-air visuals created by the design firm DD8. Subsequently, on 26 November 2015, Nine Network undertook a comprehensive rebranding of its digital offerings, resulting in GO! being renamed 9Go!. This change included relocating the channel to position 93, with an additional simulcast available on channel 99. Following this, 9Go! adopted a cohesive on-air identity consistent with other Nine channels, which encompassed revamped program guides, advertising content, promotional material, and the integration of in-program content ratings.

2016–present: Regional affiliation realignment and further developments

On 29 April 2016, Nine entered into a multi-year affiliation agreement with Southern Cross Austereo, which replaced WIN Television as its main regional partner effective from 1 July 2016. Consequently, Southern Cross broadcasted 9Go! across Regional Queensland, Southern NSW/ACT, Regional Victoria, and Tasmania on channel 53.

Starting 12 December 2016, 9Go! restructured its daytime lineup by launching a children's programming segment titled Go! Kids, airing daily from 6am to 6pm and also accessible via 9Now. Outside these hours, the channel reverted to its standard schedule. The Go! Kids segment was phased out in late 2019 following the termination of Kids' WB and the conclusion of its Warner Bros. content agreement.

In March 2021, Nine announced that WIN Television would resume as its principal regional affiliate beginning 1 July 2021, prompting a move of 9Go! to channel 82. On 6 December 2023, regional broadcasts of 9Go! through WIN transitioned to MPEG-4 HD format. The metropolitan HD upgrade occurred on channel 99 on 8 May 2024, coinciding with the launch of HD transmissions in Darwin and northern NSW regions, while maintaining an SD simulcast on channel 93.

Programming

Originally intended to feature a blend of entertainment and lifestyle shows, the programming strategy for 9Go! shifted prior to launch towards targeting a younger audience with light entertainment.[1] The channel’s schedule is structured around themed nightly blocks: comedy airs Sundays; new reality series are featured on Tuesdays; science fiction dominates Wednesdays; Thursday was dedicated to female-focused drama until replaced by movies following the introduction of 9Gem; and Fridays showcase films.[2] Films are presented with minimal commercial breaks. This programming approach aims to complement rather than compete directly with Nine’s main channel.[3]

In June 2009, Nine Network secured a substantial $500 million output contract spanning five years (2011–2015) with Warner Bros., guaranteeing access to popular television series and movies. This deal supports content distribution across Nine’s primary channel, as well as digital channels like 9Gem (launched in 2010) and 9Go!.[4][5][6]

Additionally, Nine retains ongoing rights to a broad range of contemporary and classic film and television properties from leading studios such as 20th Century Studios, Warner Bros., New Line Cinema, DC Studios, Castle Rock Entertainment, Village Roadshow Pictures, StudioCanal, Starz Entertainment, MGM, Sony Pictures, DreamWorks (including DreamWorks Animation), Universal Pictures, and Illumination.

Children's

Preschool


Comedy


Documentary


Drama


Lifestyle

  • Surfing Australia TV


Light entertainment


Reality


Adult animation


Children's

  • Adventure Time (2010–2021)
  • Alien TV (2019–2024)
  • The Amazing World of Gumball (2014–2023)
  • Animaniacs
  • Bakugan: Armored Alliance
  • Bakugan: Battle Planet
  • Bakugan: Evolutions
  • Bakugan: Geogan Rising
  • Bakugan: Legends
  • Barbie Dreamhouse Adventures
  • Barbie Dreamtopia
  • Batman: The Brave and the Bold
  • Be Cool, Scooby-Doo!
  • Ben 10 (2005 version)
  • Ben 10 (2016 version)
  • Ben 10: Alien Force
  • Ben 10: Omniverse
  • 'Ben 10: Ultimate Alien'
  • 'Berry Bees' (2019–2023)
  • 'Beware the Batman'
  • 'Beyblade Burst'
    • 'Beyblade Burst Evolution'
    • 'Beyblade Burst Rise'
    • 'Beyblade Burst Turbo'
    • 'Beyblade Burst QuadDrive'
    • 'Beyblade Burst QuadStrike'
    • 'Beyblade Burst Surge'
  • 'BrainBuzz' (2018–2021)
  • 'Buzz Bumble' (2014–2017)
  • 'Camp Lazlo'
  • 'Captain Flinn and the Pirate Dinosaurs' (2015–2019)
  • 'Care Bears: Unlock the Magic'
  • 'Clarence'
  • 'Class of 3000'
  • 'Classic Looney Tunes'
  • 'Creature Mania' (2018)
  • 'Crunch Time' (2016–2018)
  • 'The Day My Butt Went Psycho!' (2013–2019)
  • Dennis and Gnasher (2009 version) (2013–2017)
  • 'Digimon Fusion'
  • 'Dogstar' (2013–2015)
  • 'Dumbotz' (2019–2023)
  • 'Ed, Edd n Eddy'
  • 'Fanshaw & Crudnut' (2017–2020)
  • 'Firehouse Tales'
  • 'Flash and Dash'
  • 'Flea Bitten' (2013–2014)
  • 'The Flintstones'
  • 'Foster's Home for Imaginary Friends'
  • 'The Gamers 2037' (2020–2023)
  • 'Generator Rex'
  • 'Green Lantern: The Animated Series'
  • 'Heidi' (2015–2019)
  • 'Hi Hi Puffy AmiYumi'
  • 'The Jetsons'
  • 'Josie and the Pussycats'
  • 'Jungle Beat'
  • 'Justice League Action'
    • Justice League Unlimited
    • Kaijudo: Rise of the Duel Masters
    • Kids’ WB Australia (2009–2019)
    • Kitchen Whiz (2013–2016)
    • Legion of Super Heroes
    • Lego City (2019)
    • Lego City Adventures
    • Lego Marvel Super Heroes (2019–2020)
    • Lego Nexo Knights (2016–2021)
    • Lego Ninjago: Masters of Spinjitzu (2016–2023)
    • Lego Star Wars: Droid Tales
    • Lego Jurassic World: Legend of Isla Nublar (2019–2025)
    • Lego Monkie Kid
    • Little Charmers
    • Littlest Pet Shop
    • Littlest Pet Shop: A World of Our Own
    • Loonatics Unleashed
    • The Looney Tunes Show
    • Marine Boy
    • Marvel's Avengers Assemble (2019)
    • Max Steel
    • Mega Man: Fully Charged
    • Monsuno
    • Most Extreme Alien Planet Earth (2017)
    • Move It (2014–2018)
    • My Gym Partner's a Monkey
    • My Little Pony: Friendship Is Magic
    • Nate Is Late (2018–2021)
    • The New Looney Tunes
    • Over the Garden Wall
    • Pinky and the Brain
    • Pirate Express (2015–2021)
    • Polly Pocket
    • Power Players
    • Power Rangers Beast Morphers
    • Power Rangers Dino Charge
    • Power Rangers Dino Fury
    • Power Rangers Megaforce
    • Power Rangers Ninja Steel
    • Power Rangers Samurai
    • The Powerpuff Girls (2016 version)
    • Pyramid (2009–2015)
    • Rabbids Invasion
    • Regal Academy
    • Regular Show
    • Rev & Roll
    • Ricky Zoom (2020–2022)
    • Robocar Poli
    • Scooby-Doo! Mystery Incorporated
    • Scooby-Doo, Where Are You!
    • Shaggy & Scooby-Doo Get a Clue!
    • The Skinner Boys (2014–2021)

Preschool


Comedy


Documentary


Drama

* Sliders
* Stalker
* Star Trek: The Original Series
* Starsky & Hutch
* Step Dave
* Terminator: The Sarah Connor Chronicles
* Unnatural History
* V
* The Vampire Diaries
* The Wire
* Xena: Warrior Princess

Lifestyle


Light entertainment


Factual


Anthology


Reality


WWE


Sport

NRL fixtures were broadcast on 9Go! Friday evenings during cricket coverage on 9Gem across Victoria, Tasmania, South Australia, and Western Australia. Additionally, 9Go! aired Liverpool FC’s 2015 tour matches facing Brisbane Roar and Adelaide United. When cricket was shown on 9Gem, the National Basketball League (NBL) games were scheduled on Sundays via 9Go!. Starting from 16 August 2017, WWE content including weekly episodes of Monday Night Raw and SmackDown Live were presented in a shortened one-hour format—Raw aired Thursdays at 11 PM, followed by SmackDown Live after the Friday night movie.


Availability

9Go! is accessible in both standard and High Definition formats throughout metropolitan and regional regions via Nine Network owned-and-operated stations: TCN Sydney, GTV Melbourne, QTQ Brisbane, NWS Adelaide, STW Perth, NTD Darwin, and NBN Northern New South Wales. The channel is also carried by affiliate stations including WIN Southern NSW/ACT, GTS/BKN Broken Hill NSW, AMN Griffith NSW, VTV Regional VIC, STV Mildura, RTQ Regional QLD, TVT Tasmania, GTS/BKN Spencer Gulf SA, SES/RTS Eastern SA, WOW Regional WA, and Remote Central & Eastern.

Logo and brand evolution

Initially during its development phase, the channel was designated GO!99, accompanied by a monochrome logo concept unveiled on 14 April 2009. By mid-July 2009, the name was finalized as GO!, showcasing a series of vibrant, multicoloured logos. On 2 February 2014, the branding received a refresh introducing a new glossy 3D logo with gradient color variations. After the network-wide rebranding on 26 November 2015, the channel adopted the name 9Go!, incorporating Nine’s signature "nine dots" symbol into the design and featuring a lowercase "o". WIN Television employs a customized version that places its own logo above the 2009–2014 9Go! design.

Brand identity timeline

  • 9 August 2009 – 1 February 2014: Good to GO! (initial phase) (promoted with "Go!" by Noise International featuring Sharon Muscat)
  • Annual Christmas tagline (from 2009 onward): GO! HO! HO!
  • 2010–2012: Let's GO! (promotion included "Hello" by The Potbelleez)
  • 2 February 2014 – 25 November 2015: GO! For It!
  • From 26 November 2015 to present: Good to Go! (second phase)

External links

  1. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named youth-1
  2. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named more details
  3. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named survivors ready
  4. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named warner deal-1
  5. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named warner deal-2
  6. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named curbwireweeds
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