Nine Guide
| Company type | Digital datacast channel |
|---|---|
| Industry | Television broadcasting |
| Founded | 2001-08-21 |
| Defunct | 2008-11-13 |
| Headquarters | Australia |
Area served | Australia |
| Owner | Nine Network |
The Nine Guide was a digital datacast channel offered by the Nine Network for Australian digital television audiences. It debuted on 21 August 2001 in Sydney, operating around the clock, and later extended its reach to Melbourne and Brisbane during 2002. This channel provided localized programming schedules and promotional content tailored to individual states.
Operations of the channel concluded on 13 November 2008, when it was substituted by a full-screen simulcast of Channel Nine, preceding the launch of the multichannel service GO!.
Features
The Nine Guide presented a twelve-hour programming timetable for Channel Nine, detailing high-definition broadcast availability, content ratings, and closed captioning options. Additionally, it offered real-time weather updates for selected cities across Australia and New Zealand, along with the current date and time.
Live Preview
In the upper left corner, viewers could see a live 16:9 video feed from Channel Nine, accompanied by information on the programs 'Now on' air and 'Coming Up' next.
Advertising
A compact billboard loop within the guide showcased promotions for upcoming and prime-time Channel Nine shows, displaying program titles and airing times adjusted according to local market schedules.
Identity
From its inception in August 2001, The Nine Guide experienced multiple visual redesigns. Initially, it featured a blue color palette with white typography alongside a small 16:9 Channel Nine preview. Subsequently, it introduced a daily color rotation every 24 hours and incorporated slides for National Nine News and weather updates.
On 30 January 2006, coinciding with Channel Nine's updated logo and branding, the guide expanded its preview window to a larger 16:9 format. A further redesign on 21 January 2007 preserved this preview size, aligning with another refresh of Channel Nine's brand identity.
The final version of the on-air appearance was launched on 1 December 2007, unveiling the slogan: , while maintaining a similarly sized 16:9 Channel Nine preview.