AnyBand

AnyBand

Company type	Promotional project group
Industry	Music, Advertising
Founded	2007
Founder	Samsung Electronics
Products	Music EP, Promotional music videos
Owner	Samsung Electronics

AnyBand (Template:Korean) is a K-pop EP issued by the South Korean collaborative project group AnyBand. It includes three tracks: "Talk Play Love," "Promise U," and "Daydream."

The ensemble known as AnyBand was created as a promotional unit for the cell phone brand Samsung's Anycall, designed to market their "AnyBand" series of mobile phones. The lineup features BoA, Xiah Junsu, Tablo, and jazz pianist Jin Bora.

Background

Anyband represents the fourth installment in Samsung's Anycall music drama series, which combines music videos and commercials to advertise their mobile devices through popular entertainers. This campaign follows previous productions titled Anymotion, Anyclub, and Anystar, which showcased artists such as Lee Hyori alongside various well-known male performers. Marking a shift in the series, Samsung replaced Lee Hyori with BoA as the lead figure for this edition.

The campaign's central theme is encapsulated by the slogan "Talk Play Love." Contrary to the common perception that technology separates individuals, Samsung chose to emphasize the idea that technology fosters connection among people.

Concept

Filmed in Brazil, the nine-minute advertisement portrays a dystopian city governed by a surveillance state reminiscent of a Big Brother regime, where citizens live under strict observation and control. The ruling decree forbids "talk, play, love," suppressing personal freedoms. In defiance, four protagonists secretly unite to resist this authoritarian rule. Their guiding principle is "Talk, Play, Love," and they maintain communication through their Anycall mobile phones—items that are illegal and highly protected. Evading law enforcement and security forces, they hack into the government's computer network and transmit their message via their song TPL (Talk, Play, Love), which they also record using their Anycall devices. Ultimately, they ascend to the rooftops of the city’s skyscrapers to deliver a live performance of "Promise U," inspiring the populace to rise up and overthrow the oppressive regime.

Performances

The Anyband Concert took place at Central City Millennium Hall in Seoul on November 27, 2007. During this event, AnyBand performed "TPL," "Promise U," along with a newly introduced track titled "Daydream." Each member also showcased solo performances. Attendees included groups such as TVXQ and Epik High.

The initial two singles, "Talk Play Love" and "Promise U," were made available on November 8, 2007. The final track, "Daydream," was released on November 27, 2007, coinciding with the concert date.

Notably, "Daydream" is a cover of a song originally performed by German pop trio Monrose under the title "Scream."

Initial Release

1. "TPL (Talk, Play, Love)"
2. "Promise U"
3. "Daydream"
4. "TPL (Talk, Play, Love)" (Instrumental)
5. "Promise U" (Instrumental)

Reissued Version

1. "TPL (Talk, Play, Love)"
2. "Promise U"
3. "Daydream" (Included as a bonus track on the digital single, released November 27 to coincide with the AnyBand concert)
4. "TPL (Talk, Play, Love)" (Instrumental)
5. "Promise U" (Instrumental)

External Links

• Official Website Archived 2007-12-28 at the Wayback Machine (in Korean)