Guitar Center
| File:Guitar Center logo 2022.svg | |
| Formerly | The Organ Center (1959–1964), The Vox Center |
|---|---|
| Company type | Private |
| Nasdaq: GTRC | |
| Industry | Musical instruments |
| Founded | 1959 (as The Organ Center), Hollywood, Los Angeles, California, U.S. |
| Founder | Wayne Mitchell |
| Headquarters | Westlake Village, California, U.S. |
Key people | Gabriel Dalporto (CEO) |
| Products | Musical instruments, recording equipment, accessories |
| Revenue | $2.14 billion |
| Owner | Ares Management |
Number of employees | 10,000 |
| Website | guitarcenter |
Guitar Center, Inc. stands as the foremost musical instrument retailer in the United States, with its headquarters situated in Westlake Village, California. The company operates 304 stores nationwide and oversees subsidiaries such as Musician's Friend, AVDG, Music & Arts, Woodwind & Brasswind, and Giardinelli.
History
Established in 1959 by Wayne Mitchell under the name The Organ Center, the original focus was on selling electronic organs. In 1964, prompted by a supplier's requirement to stock Vox guitar amplifiers, the store adopted the name The Vox Center to capitalize on the brand’s connection with The Beatles. By the late 1960s, as market preferences shifted toward brands like Marshall Amplifiers, the business rebranded itself as Guitar Center.
By 1972, Guitar Center had grown to eight locations throughout California. During the late 1970s, Ray Scherr—then General Manager of the San Francisco store—purchased the company from Mitchell. The surge in popularity of guitar rock during the 1980s combined with an influx of Japanese-made instruments propelled Guitar Center’s expansion across the nation, establishing it as the largest U.S. retailer in its sector.
Scherr divested the company in 1996. By 1997, with a network of 30 stores spanning the West Coast and Midwest, Guitar Center completed its initial public offering (IPO), which fueled further growth.
In 2000, Guitar Center acquired online retailer Musician's Friend for $50 million, forming the world’s largest seller of musical instruments while retaining Musician's Friend’s headquarters in Medford, Oregon.
The company broadened its presence in the band and orchestra segment by purchasing Music & Arts in 2005 and integrating it with American Music Group outlets. That same year marked the establishment of The Fender Music Foundation to promote music education initiatives.
Continuing its acquisition strategy, Guitar Center added four Texas locations from Hermes in 2006 and incorporated Woodwind & Brasswind into Musician's Friend by 2007. In June of that year, Bain Capital spearheaded a $1.9 billion leveraged buyout including debt refinancing at a premium of 26% per share; this transaction received shareholder approval later in 2007.
Adapting to evolving industry dynamics and financial strategies, Guitar Center launched rehearsal and lesson studios in 2009 and centralized Musician’s Friend operations at Westlake Village in 2011 while expanding national equipment rental services.
Confronted with operational difficulties amid approximately $1 billion in debt and stagnant industry sales, Standard & Poor’s downgraded Guitar Center’s credit rating to junk status in 2013. In April 2014, Ares Management acquired a controlling interest from Bain Capital to alleviate debt burdens and support expansion efforts.
That year also saw a major retail investment with the opening of a flagship store spanning 28,000 square feet in New York City’s Times Square featuring prominent events and iconic guitars such as Eric Clapton’s "Blackie."
Moody’s adjusted Guitar Center’s credit outlook to negative in 2017 due to ongoing concerns about its debt levels.
During the COVID-19 pandemic in 2020, Guitar Center filed for Chapter 11 bankruptcy after reaching agreements with investors and lenders that included $165 million in new equity infusion and an $800 million debt reduction. Following restructuring initiatives aimed at restoring financial stability, the company successfully exited bankruptcy protection by December 2020.
Guitar Center Legends Collection
In 2004, Guitar Center introduced the Legends Collection, showcasing guitars famously played by Eric Clapton, Stevie Ray Vaughan, and The Edge of U2. At the Clapton Crossroads Centre charity auction held at Christie's in New York, the company acquired Clapton’s "Blackie" Fender Stratocaster for $959,500, his vintage Gibson ES-335 for $847,500, and Vaughan’s "Lenny" Stratocaster for $623,500—amounting to a combined total exceeding $2.4 million. Additionally, The Edge’s cream white 1975 Gibson Les Paul Custom was purchased for $240,000 during the 2007 Music Rising Charity Auction. This collection has been exhibited at multiple Guitar Center venues and events, including Madison Square Garden during Clapton’s Crossroads Guitar Festival in 2013. In August 2014, Clapton’s Blackie and ES-335 were installed as part of a permanent display in Times Square.
Clapton’s cherry red Gibson ES-335 played a key role in recording Cream’s legendary songs such as "Badge" and "Crossroads," while Vaughan’s "Lenny" Stratocaster was featured prominently on his romantic classics like "Lenny" and "Riviera Paradise." The Edge's 1975 cream-colored Les Paul Custom was consistently used in both U2's studio sessions and live shows. All funds raised from these guitar sales were directed to support Clapton’s Crossroads Centre charity.
In 2005, The Edge collaborated with producer Bob Ezrin, Gibson, and the Guitar Center Music Foundation (now known as the Fender Music Foundation) to establish Music Rising, an initiative designed to assist musicians impacted by Hurricane Katrina. The Edge contributed his guitar for auction in 2007; it was purchased by Guitar Center for $240,000 (which totaled $288,000 including the buyer’s premium).
Guitar Center's Drum-Off
Between 1988 and 2016, Guitar Center held its annual Drum-Off competition—the longest-standing artist discovery event dedicated to identifying exceptional drumming talent. The contest started with preliminary rounds conducted across more than 250 stores nationwide, where participants performed short sets. Winners then progressed through quarterfinals and semifinals before competing in the final round held in Los Angeles.
During the finals, contestants played on a standard five-piece acoustic drum kit with the option to use a Roland SPD-30 Octapad—except in 2016 when this option was removed. Judging criteria encompassed technical skill, groove, creativity, stage presence, and overall impact of the performance. The Drum-Off event was discontinued after 2016.
Hollywood's RockWalk
Located at Guitar Center’s Sunset Boulevard store is Hollywood's RockWalk, a hall of fame established in 1985 to honor influential musicians and industry trailblazers. Inductees leave their handprints embedded in cement blocks displayed onsite. Founders and early honorees include legendary figures such as Jim Marshall, Robert Moog, Les Paul, Eddie Van Halen, and Stevie Wonder.
With over 150 artists inducted to date, RockWalk celebrates contributors from various musical genres and eras. Notable names include Elvis Presley, Chuck Berry, Carole King, Alice Cooper, Herbie Hancock, AC/DC, Aerosmith, B.B. King, Eric Clapton, Iron Maiden, Jimi Hendrix, Queen, Slash, BTS, among many others. This program strengthens Guitar Center’s reputation and its ties to the legacy of the music industry.
Guitar Center Sessions
Initiated in 2010, Guitar Center Sessions presents exclusive live performances by prominent musicians recorded in high definition at Guitar Center’s Hollywood headquarters. Esteemed guests have included Linkin Park, Wiz Khalifa, Billy Idol, The 1975, Weezer, Peter Gabriel, Alanis Morissette, Megadeth, Snoop Dogg, Korn, and Jane's Addiction. Hosted by Nic Harcourt, this series was developed exclusively for DirecTV. It has received accolades such as a Lumiere Award from the International 3D Society for episodes featuring Jane's Addiction and Peter Gabriel. To commemorate Guitar Center’s 50th anniversary in December 2014, Linkin Park’s special performance was broadcast on DirecTV.
At: Guitar Center digital series
Previously launched as a podcast, the At: Guitar Center digital series features conversations and live sessions with prominent artists including Travis Barker, Joe Bonamassa, Steve Vai, and Brandi Carlile. Hosted by Nic Harcourt, this series is accessible on major outlets such as iTunes and the official Guitar Center website, broadening the company’s online media offerings.
Connections Made by Guitar Center radio show
A partnership between 88.5 KCSN Los Angeles and Guitar Center produced Connections Made by Guitar Center, a weekly one-hour radio broadcast hosted by Nic Harcourt that showcased emerging music from both signed and independent musicians worldwide.
Recordings produced at Guitar Center
- No Stairway by Glassine
- Live at Guitar Center by Noah Wall
See also
External links
- Musician's Friend
- Marty Albertson Interview NAMM Oral History Library (2012)
- Richie Pidanick Interview NAMM Oral History Library (2012)
- Dave Weiderman Interview NAMM Oral History Library (2012)
- Ray Scherr Interview NAMM Oral History Library (2016)
- Rob Eastman Interview NAMM Oral History Library (2021)
- Pages with broken file links
- 1959 establishments in California
- 2007 mergers and acquisitions
- 2014 mergers and acquisitions
- American companies established in 1959
- Bain Capital companies
- Companies based in Westlake Village, California
- Companies that filed for Chapter 11 bankruptcy in 2020
- Musical instrument retailers of the United States
- Private equity portfolio companies
- Retail companies established in 1959
- Guitars
- 5
- Companies of the United States by year of establishment