Hasbro Entertainment
| Company type | Subsidiary |
|---|---|
| Industry | Entertainment, media production and distribution |
| Predecessor | Allspark (formerly Hasbro Studios) |
| Founded | August 16, 2023 |
| Headquarters | Burbank , United States |
Area served | Worldwide |
Key people | Olivier Dumont (President), Zev Foreman (Head of Film), Gabriel Marano (Head of Television), Zach Edwin (Head of Unscripted Programming) |
| Owner | Hasbro |
| Parent | Hasbro |
Hasbro Entertainment is a U.S.-based production and distribution entity owned by the toy and multimedia conglomerate Hasbro, officially established on August 16, 2023. It serves as the successor to Allspark (previously known as Hasbro Studios) as Hasbro’s main division for media creation and distribution. Additionally, it carries forward the family-oriented brands segment of the Canadian firm Entertainment One (now operating as Lionsgate Canada), which Hasbro acquired on December 30, 2019. Subsequently, on December 27, 2023, Hasbro divested all non-family-related eOne assets to Lionsgate.
Background
During the tenure of chairman and CEO Brian Goldner, American toy manufacturer Hasbro expanded its reach into audiovisual content, with a particular emphasis on theatrical movies. On August 22, 2019, Hasbro announced its acquisition of the Canadian company Entertainment One (eOne) for approximately $4 billion USD. This transaction, spearheaded by Goldner, was finalized on December 30, 2019. Post-acquisition, Hasbro integrated its media production and distribution division Allspark (formerly Hasbro Studios) into eOne, which was overseen by president Darren Throop, family brands leader Olivier Dumont, and ex-HBO programming executive Michael Lombardo.
Following Goldner’s passing on October 12, 2021, Chris Cocks—previously part of Hasbro’s Wizards of the Coast division—was promoted to CEO in early 2022. That same year, Hasbro successfully resisted a boardroom challenge from hedge fund Alta Fox concerning management decisions at Wizards of the Coast. Towards the end of 2022, Hasbro revealed intentions to divest most of eOne’s assets. Interested buyers included Lionsgate, Legendary Entertainment, CVC Capital Partners, and GoDigital Media Group, with Fremantle withdrawing from consideration. The divestiture restored distribution rights for the Hasbro Studios/Allspark catalog and newer productions back to Hasbro. On August 3, 2023, Lionsgate agreed to purchase eOne assets for $500 million; this deal was completed on December 27, 2023.
Development
During its second quarter earnings call in 2023, Hasbro unveiled the creation of Hasbro Entertainment, which would be led by former Entertainment One executives Olivier Dumont (president), Zev Foreman (head of film), and Gabriel Marano (head of television). Dumont highlighted the intent to leverage Hasbro’s legacy in storytelling to captivate audiences with fresh content and cultivate new franchises aimed at broadening viewership.
Tim Kilpin, President of Toy Licensing and Entertainment at Hasbro, underscored entertainment as a core element of the company’s strategic vision. He stressed focusing on flagship brands such as Peppa Pig, PJ Masks, My Little Pony, and Transformers across multiple platforms to engage contemporary consumers.
On October 3, 2024, coinciding with the launch of revived versions of the Scrabble and Trivial Pursuit game shows on The CW, Hasbro Entertainment introduced an unscripted division led by Zach Edwin, who reports directly to Gabriel Marano.
Following the disappointing performance of Transformers One, on November 22, 2024, Hasbro announced a suspension of co-financing future film adaptations based on its intellectual properties to shift focus toward video games and digital entertainment platforms. Going forward, external studios will assume sole financial responsibility for upcoming film projects until further updates are provided.
Staff
- Zev Foreman (film division leader)
- Gabriel Marano (television division leader)
- Cort Lane (vice president of children's television)
- Zach Edwin (unscripted programming head)
Subsidiaries
- Astley Baker Davies (70% ownership, acquired from Lionsgate Canada)
- Discovery Family (40% stake alongside The Cartoon Network, Inc.)
- Left Foot Blue
- Cake Mix Studios
- SCG Characters LLC (obtained from Saban Capital Group)
- SCG Power Rangers LLC
- SCG Luna Petunia LLC
- Treehouse Detectives LLC
- Saban Brands Voyagers LLC
Current
| Title | Original run | Network | Co-production with | Note(s) | |
|---|---|---|---|---|---|
| Titles inherited from Entertainment One, now part of Lionsgate Canada | |||||
| Peppa Pig | 2004–present | Channel 5 Nick Jr. |
Astley Baker Davies Ltd (Seasons 1–8) Karrot Animation (Seasons 8–present) |
From Season 8 onwards | |
| PJ Masks | 2015–present | CBC Television Disney Jr. France 5 |
Frog Box TeamTO The Walt Disney Company EMEA |
||
| Ricky Zoom | 2019–present | Gulli RAI Youku |
Frog Box TeamTO Maga Animation Studio |
||
| My Little Pony: Pony Life | 2020–2021 | Treehouse TV Discovery Family |
Boulder Media Entertainment One |
||
| My Little Pony: Tell Your Tale | 2022–2024 | YouTube | Lil Critter Workshop | Starting Season 2 | |
| My Little Pony: Make Your Mark | 2022–2023 | Netflix | Lionsgate Canada/Entertainment One | ||
| Transformers: EarthSpark | 2022–2025 | Paramount+ Nickelodeon |
Nickelodeon Animation Studio | ||
| Productions by Hasbro Entertainment | |||||
| Odd-Paw Vet | 2023–present | YouTube | Amuse Studios | ||
| Scrabble | 2024–present | The CW | Mattel Studios Lionsgate Alternative Television |
||
| Trivial Pursuit | 2024–present | The CW | LeVar Burton Entertainment Talpa Studios Lionsgate Alternative Television |
||
| Transformers: Cyberworld | 2025-present | YouTube | Omens Studios | ||
Upcoming
| Title | Network | Co-production with | Note(s) |
|---|---|---|---|
| The Forgotten Realms | Netflix | 21 Laps Entertainment | |
| Magic: The Gathering | Wizards of the Coast | ||
| Untitled Magic: The Gathering live-action series | TBA | Legendary Television Warner Bros. Television |
|
| Untitled Power Rangers live-action series | ''Disney+' | ''20th Television' | |
| 'Untitled Energon Universe series' | 'TBA' | ''Skybound Entertainment'' |
Released films
| Title | Release date | Produced by | Distributed by | Note(s) |
|---|---|---|---|---|
| Transformers One | September 20, 2024 | Paramount Animation Di Bonaventura Pictures New Republic Pictures Bayhem Films |
Paramount Pictures |
Upcoming Releases
| Title | Co-production Partners | Distributor | Remarks |
|---|---|---|---|
| Monopoly | LuckyChap Entertainment eOne Films |
Lionsgate | |
| Clue | TriStar Pictures Blink Wink Productions Maximum Effort Aggregate Films |
Sony Pictures Releasing | |
| Untitled crossover film featuring G.I. Joe and Transformers | Metro-Goldwyn-Mayer Skydance Media Di Bonaventura Pictures Bay Films |
||
| Untitled film adaptation of Magic: The Gathering | Legendary Entertainment | ||
| Untitled live-action film based on My Little Pony | Amazon MGM Studios |
See also
References
- Articles with short description
- Hasbro subsidiaries
- Re-established companies
- 2023 establishments in California
- American animation studios
- American companies established in 2004
- American companies established in 2023
- American companies disestablished in 2009
- Entertainment companies established in 2004
- Entertainment companies established in 2023
- Entertainment companies disestablished in 2009
- Pawtucket, Rhode Island
- Companies based in Rhode Island
- Companies based in London
- Companies based in Burbank, California
- Television production companies based in California
- Film production companies based in California