Hasselblad

Victor Hasselblad AB

Company type	Private
Industry	Photography equipment, Cameras
Founded	1841 in Gothenburg, Sweden
Founder	Fritz Wiktor Hasselblad
Headquarters	Gothenburg , Sweden
Key people	Victor Hasselblad (founder), Christian Poulsen (CEO mentioned)
Products	Medium format cameras, photographic gear, image scanning devices
Number of employees	Over 20 (during WWII), current unknown

Victor Hasselblad AB is a Gothenburg-based Swedish company specializing in medium format cameras, photographic gear, and image scanning devices. Renowned for its iconic analog medium-format cameras equipped with waist-level viewfinders, Hasselblad gained significant recognition when customized versions of its cameras were used to capture nearly all the still images during the Apollo Moon missions. In 2016, the firm introduced the X1D-50c, marking the debut of the world's first digital compact mirrorless medium-format camera, which significantly improved the portability of medium-format photography. Operating from a modest three-story building, Hasselblad manufactures around 10,000 cameras each year.

Company history

Established in 1841 in Gothenburg by Fritz Wiktor Hasselblad as a trading enterprise named F. W. Hasselblad and Co., the company later expanded into photography under his son Arvid Viktor Hasselblad’s initiative. Arvid reportedly remarked, "I certainly don't think that we will earn much money on this, but at least it will allow us to take pictures for free," when starting the photographic division.

In 1877, Arvid commissioned the construction of Hasselblad’s long-serving headquarters, which remained in use until 2002. During his honeymoon trip, he encountered George Eastman, the founder of Eastman Kodak. By 1888, Hasselblad had become Eastman's exclusive distributor within Sweden. The photographic branch flourished and was spun off in 1908 as Fotografiska AB, overseeing a nationwide network of stores and photo laboratories. Leadership transitioned to Karl Erik Hasselblad, Arvid’s son, who sent his own son Victor to Dresden—the center of optics manufacturing—in the mid-1920s to acquire comprehensive knowledge of the camera industry.

Victor gained experience working throughout Europe and the United States, including time with George Eastman in Rochester, before returning to join the family enterprise. Following internal disagreements, Victor departed in 1937 to establish his own photography business and laboratory called Victor Foto in Gothenburg.

World War II

During World War II, Swedish military forces recovered a German aerial reconnaissance camera from a downed aircraft. Recognizing its strategic importance, authorities commissioned Victor Hasselblad in 1940 to develop a comparable camera system. Victor founded Ross AB in Gothenburg and initiated design work on the HK7 camera.

By late 1941, with a workforce exceeding 20 personnel, Hasselblad engineered the SKa4 model intended for fixed installation on aircraft. Between 1941 and 1945, the company delivered 342 units to Sweden’s armed forces.

Following Karl Erik Hasselblad’s passing in 1942, Victor assumed control of the family firm. In addition to military camera production, Hasselblad manufactured over 95,000 components for watches and clocks during wartime.

Post-war

After World War II ended, Hasselblad maintained its production of watch and clock parts alongside other mechanical manufacturing tasks. These included making slide projectors and supplying components for Saab automobiles.

The first commercially successful camera was the Hasselblad Universal, designed by Szilárd Szabad. With over 1,500 units produced, it became the preferred choice among Scandinavian professionals and helped shift market dominance away from Kodak and Agfa, which previously controlled approximately 90% of that sector.

Victor Hasselblad’s vision was to develop high-quality cameras for civilian use. Between 1945 and 1946, early designs for what would become the Rossex camera were created through an internal contest won by Sixten Sason—famed for designing Saab’s original bodywork.

The release of the 1600 F occurred in 1948. Its intricate design reflected watchmaking precision but resulted in a delicate product requiring numerous refinements. About 50 units were produced in 1949 and roughly 220 during 1950 (Series One). The Series Two model (1950–1953) saw production increase to nearly 3,300 units with enhanced reliability; however, its focal-plane shutter still demanded frequent repairs. This camera utilized 120 film formatted to a square size measuring approximately (2 × 2 inches), eliminating the need to rotate the device during shooting.

In 1954, Hasselblad introduced the SWA (supreme wide angle), combining a new 38 mm Biogon lens designed by Ludwig Bertele of Zeiss with a shallow non-reflex camera body. Although this specialized product had limited sales volume, it represented a significant technical advancement with derivatives sold over subsequent decades. The company exhibited these innovations at Germany’s photokina trade fair that year, increasing brand visibility.

The enhanced 1000 F model launched in 1953 featured a focal-plane shutter paired with a high-quality 250 mm f/4 Sonnar sport lens tailored for wildlife photography. Lens options ranged from a 60 mm Distagon through an 80 mm Planar up to the long-focus 250 mm.

In December 1954, Modern Photography magazine lauded the rigorous testing of the 1000 F—including over 500 rolls of film exposure and drop tests—though shutter reliability issues persisted. These challenges led to its replacement by models employing a lens-mounted Compur shutter system that improved dependability while retaining focal-plane shutter functions to shield film exposure until activation inside each lens.

Hasselblad camera establishes its legacy

A defining milestone for Hasselblad occurred in 1957 with the release of the 500 C model, which influenced the company’s camera lineup for the next five decades, with various versions produced until 2006. It wasn’t until 1960 that Hasselblad’s camera sales became profitable; prior to this, the business depended largely on distributing imported photographic materials, including Kodak products.

In 1962, NASA selected Hasselblad cameras for use in space exploration and requested specific design alterations. Responding to NASA’s requirements, Hasselblad introduced its first motorized model, the 500 EL, in 1965. The association with NASA significantly enhanced Hasselblad’s reputation among professional photographers worldwide.

By 1966, with the camera manufacturing segment flourishing, Hasselblad divested from photographic supply and retail by selling Hasselblad Fotografiska AB to Kodak.

Developments from the 1970s onward

In 1976, Victor Hasselblad sold the company to Säfveån AB, a Swedish investment firm. After his passing in 1978, he left a substantial portion of his wealth to establish the Hasselblad Foundation.

The launch of the 2000 series in 1977 aimed to introduce full exposure automation; however, the initial release—the 2000 FC—did not include these features due to a strategic change regarding automation. This model was the last new camera introduced during Victor Hasselblad’s lifetime.

Hasselblad went public in 1984 by offering 42.5% of its shares on the Swedish stock market. The following year, Incentive AB acquired a controlling interest and completed full privatization by 1991.

In 1985, Hasselblad established Hasselblad Electronic Imaging AB to concentrate on digital imaging and data transmission technologies.

The automated 200 series debuted in 1991, representing the final major advancement within the classic "V-System" camera line.

In 1996, ownership shifted as UBS, Cinven, and Hasselblad management jointly acquired the company.

Fuji, Shriro, Imacon, and transition into digital photography

Beginning in 1998, Hasselblad marketed the XPan camera, which was designed and manufactured by Fujifilm in Japan.

The introduction of the H-System in 2002 marked a strategic pivot away from the traditional square format toward a 6 × 4.5 cm film format supported by new lenses. Due to concerns over profitability, previous owners discontinued Hasselblad’s advanced digital development projects and prioritized this contemporary film camera. Fujifilm contributed by finalizing lens designs and producing optical glass; additionally, Fujifilm marketed the H1 model under its own brand within Japan.

In January 2003, Shriro Group acquired a majority stake in Hasselblad; Shriro had served as its distributor throughout Asia for more than forty years.

By August 2004, Shriro Sweden purchased Imacon—a manufacturer specializing in high-end scanners and digital camera backs—revitalizing Hasselblad’s digital ambitions after earlier owners had ceased such development efforts.

This acquisition aligned with broader industry trends moving away from film toward digital photography. CEO Christian Poulsen highlighted that adopting digital technology was crucial for Hasselblad’s continued viability.

While many medium format competitors either exited or scaled back operations during this period, Hasselblad sustained its market presence but faced challenges achieving profitability comparable to market leader Phase One.

On June 30, 2011, German private equity firm Ventizz assumed full ownership of Hasselblad.

In late 2015, Chinese drone manufacturer DJI acquired a minority interest in Hasselblad and secured majority control by early 2017. Subsequently, in August 2018, DJI released the Mavic 2 Pro drone equipped with a camera bearing the Hasselblad brand.

In space

Multiple Hasselblad camera variants were specifically adapted for use in space exploration. NASA chose these cameras due to their capability to interchange lenses and film magazines. Adjustments were made to accommodate operation within the confined environment of spacesuits, such as substituting the reflex mirror with an eye-level viewfinder.

Improvements driven by NASA requirements influenced the design of subsequent Hasselblad models, including the expedited creation of a 70 mm magazine tailored for space missions.

The simplified Hasselblad 500 C models were first utilized during the concluding two Project Mercury flights (1962–63) and continued in use throughout Project Gemini (1965–66).

Apollo program

In response to the Apollo 1 fire in 1967, NASA introduced stringent safety and reliability measures, particularly addressing the performance of electrical devices in oxygen-rich environments.

Electric (EL) models made their debut on Apollo 8. From Apollo 8 onward, the extensively modified Hasselblad Electric Camera (HEC) was standard equipment. Apollo 11 carried three units of the 500 EL cameras. The Hasselblad EL data camera (HDC), fitted with a Zeiss 5.6/60 mm Biogon lens and magazines capable of holding 150–200 exposures, was employed on the lunar surface during Apollo 11. This command module camera was a streamlined motorized adaptation of the commercial 500 EL, designed for capturing color still images in space or vacuum conditions.

Hasselblad cameras were included on every NASA mission that followed. The photographic equipment and film types remained largely consistent with those used on Apollo 11. The Apollo 15 mission incorporated a 500 mm telephoto lens. During the Space Shuttle program, models derived from the 500 EL/M, 553 ELX, 205 TCC, and 203 FE series were utilized.

Presently, eleven Hasselblad cameras are left on the Moon’s surface; only their film magazines were returned to Earth.

Cameras

Timeline of Hasselblad Cameras

System	1940s										1950s										1960s										1970s										1980s										1990s										2000s										2010s										2020s
	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9
Early	Template:N/A	HK-7					colspan=84 Template:N/A
	Template:N/A	SKa4					colspan=84 Template:N/A
6×6 (FP)	colspan=8 Template:N/A	1600F						colspan=76 Template:N/A
	colspan=13 Template:N/A	1000F					colspan=72 Template:N/A
6×6 V	colspan=14 Template:N/A	Super Wide					Super Wide C (SWC)																					SWC/M									903 SWC												905 SWC						colspan=23 Template:N/A
	colspan=17 Template:N/A	500C														500C/M (1990–92)																								501C			501CM								colspan=24 Template:N/A
	colspan=48 Template:N/A	503CX						503CXi			503CW (503CWD,2006)																	colspan=16 Template:N/A
	colspan=26 Template:N/A	500EL					500EL/M													500ELX				553ELX											555ELD								colspan=24 Template:N/A
	colspan=37 Template:N/A	2000 FC					2000 FC/M			2000 FCW				2003 FCW			205 TCC			205 FCC										colspan=27 Template:N/A
	colspan=54 Template:N/A	203 FE											colspan=26 Template:N/A
	colspan=55 Template:N/A	201 F				202 FA				colspan=27 Template:N/A
	colspan=55 Template:N/A	FlexBody									colspan=26 Template:N/A
	colspan=57 Template:N/A	ArcBody					colspan=28 Template:N/A

• HK-7 (1941–1945)
• SKa4 (1941–1945)
• 1600F (1948–1953)
• 1000F (1953–1957)
• V System series including flagship V System 500 (1957–2013), V System 2000 and 200 (1977–2004), Superwide (1954–2006), and Flexbody (1995–2003)
• XPan range (1998–2006), produced by Fujifilm to serve panoramic photography enthusiasts
• H System (2002–present), Hasselblad's ongoing medium format digital lineup
• Lunar mirrorless model (announced September 2012, released early 2013), marking entry into mirrorless cameras
• X1D-50c (June 2016–June 2019), recognized as the first compact medium format mirrorless digital camera globally, representing a significant innovation in premium imaging
• H6D-400c MS (2018–present), featuring Multi-Shot technology which captures ultra-high-resolution images by merging multiple exposures
• X1D II 50C and compact models such as the smallest Hasselblad camera, the 907X 50C (both announced June 2019), broadening offerings for professional users
• CFV II 50 digital back (announced June 2019), providing digital functionality to legacy film cameras
• X2D 100C (announced September 2022), third generation within the X system equipped with a high-performance medium format sensor
• Recent compact releases include the 907X 100C and CFV 100C digital back (announced January 2024), focusing on portability combined with digital integration

HK-7 and SKa4 Military Cameras

The HK-7 camera captured images measuring 7 cm by 9 cm on 80 mm film and came equipped with interchangeable lenses. The standard lens was typically a 135 mm Zeiss Biotessar, while alternatives included a 240 mm f/4 Meyer Tele-Megor or a 250 mm f/5 Schneider Tele-Xenar.

A significant advancement was introduced with the SKa4 model, which featured interchangeable film magazines—a design element that influenced subsequent Hasselblad cameras.

1600F and 1000F

Hasselblad's inaugural civilian camera debuted in 1948, reflecting Victor Hasselblad’s concept of the "ideal camera." This 6 × 6 cm format focal-plane shutter SLR stood out for its modular construction, enabling the swapping of lenses, viewfinders, and film magazines. Its shutter, crafted from thin stainless steel, achieved a high top speed of 1/1600 s, inspiring the "1600F" designation.

Manufactured between 1949 and 1953, the 1600F initially encountered reliability challenges but underwent enhancements over time. It was typically paired with Kodak Ektar lenses: 2.8/80 mm and 3.5/135 mm; prototype versions featured Ektar lenses of 6.3/55 mm and 5.6/254 mm focal lengths.

The model that followed, the 1000F (produced from 1953 to 1957), incorporated a redesigned shutter mechanism with a maximum speed of 1/1000 s, improving robustness. Carl Zeiss became the main lens supplier, offering Distagon 5.6/60 mm, Tessar 2.8/80 mm, and Sonnar lenses such as 3.5/135 mm and up to 5.6/250 mm. Toward the end of its production run, a Dallmeyer 5.6/508 mm lens by Cook and Perkins was available but did not cover the entire film frame.

Both models are scarce today and frequently non-operational due to age-related deterioration like corrosion or lens damage. Well-maintained examples command high prices in the collector market.

Replacing the F-series, the Hasselblad 500C eliminated the focal plane shutter in favor of leaf shutters integrated into each C lens, significantly boosting reliability. This model remained in production for more than forty years with minor revisions and gained fame through NASA’s Gemini and Apollo missions. Early lenses were manufactured by Kodak; later ones primarily came from Carl Zeiss in Germany.

• 1600F (circa 1948/1949–1953; maximum shutter speed: 1/1600 s)
• 1000F (1953–1957; maximum shutter speed: 1/1000 s)

V System

The term "V System" was adopted alongside the introduction of the "H System" to differentiate Hasselblad’s earlier lineup. It originated from Victor Hasselblad's ambition to develop a compact camera featuring fast lenses and shutters while accommodating a larger film format than Leica cameras. Drawing inspiration from Rolleiflex’s format, it struck a balance between image quality and portability but overcame Rolleiflex’s slower leaf shutter constraints by employing focal plane shutters coupled with TTL viewing.

This concept culminated in the creation of the 1600 F and an extensive modular system comprising interchangeable bodies, lenses, viewfinders, winders, film magazines, and other accessories. Challenges related to focal plane shutters and increasing electronic flash usage led to the launch in 1957 of the manual leaf shutter medium-format SLR—the 500 C—which offered flash synchronization at all speeds. This was followed by the motorized 500 EL in 1964, which maintained compatibility with existing 500 C components. Alongside these cameras, the Superwide Camera (SWC), introduced in 1954 with a Carl Zeiss Biogon 38 mm f/4.5 lens and built-in leveling tools for architectural photography, formed an essential part of the V-system lineup.

Over time, Hasselblad progressively enhanced the V Series: starting from the original 500C through iterations such as the 500C/M, then models like the 503CX/CXi/CW, culminating in limited editions like the centenary commemorative 503CWD released in 2006 honoring Victor Hasselblad’s birth centennial. This special edition included a match-numbered CFV-16 digital back; universal versions support digital medium format backs from manufacturers like Phase One or leaf shutter variants. Some photographers have even adapted Fuji Instax cameras as instant film backs.

The V system’s hallmark is its modularity—interchangeable lenses and backs designed initially for medium format films (120 & 220) accommodate multiple aspect ratios (6×6, 6×4.5) as well as Polaroid or even 70mm film options. The viewfinders are also modular with choices including interchangeable focusing screens, waist-level finders, sports finders, and eye-level prism finders positioned at either right angles or at a 45° tilt.

In parallel with the popular 500-series leaf shutter cameras, Hasselblad produced focal plane shutter models: starting with titanium-curtained cameras in the 2000-series (from the 2000 FC to the 2003 FCW), later replaced by rubberized cloth-curtained models in the more affordable 200-series (including models like the 201 F, 202 FA, 203 FE, and variants such as the 205 TCC/FCC). These later cameras introduced metering functions and exposure automation beyond manual settings.

Two medium format view cameras—the FlexBody and ArcBody—offered tilt-shift functionality; FlexBody utilized standard Hasselblad mounts while ArcBody accommodated specialized Rodenstock lenses.

The final V System camera model—the 503CW—was discontinued on April 29, 2013. In response to digital demands, Hasselblad released in 2014 the CFV-50c digital back compatible with V system lenses; it employs a sensor shared with the H5D-50c DSLR but introduces a crop factor. Subsequent updated CFV backs appeared in 2019 (CFV II 50C) and again in 2024 (CFV 100C), preserving sensor dimensions.

500 Series

• 500C (1957–1970; Leaf Shutter)
• 500C/M (1970–1994; Leaf Shutter)
• 500 Classic (1990–1992; Leaf Shutter)
• 501C (1994–1997; Leaf Shutter)
• 501CM (1997–2005; Leaf Shutter)
• 503CX (1988–1994; Leaf Shutter with TTL OTF flash system)
• 503CXi (1994–1996; Leaf Shutter with TTL OTF flash system)
• 503CW (1996–2013; Leaf Shutter with TTL OTF flash system)
• 503CWD (2006 limited edition centenary model; Leaf Shutter with TTL OTF flash system)

2000 Series Cameras Featuring Titanium Focal Plane Shutters

• 2000 FC (1977–1982)
• 2000 FC/M (1982–1984)
• 2000 FCW (1984–1988)
• 2003 FCW (1988–1991)

200 Series Cameras Equipped with Rubberized Cloth Focal Plane Shutters

• 205 TCC (1991–1994)
• 201 F (1994–1998)
• 203 FE (1994–2004)
• 205 FCC (1995–2004)
• 202 FA (1998–2002)

Super Wide-angle Cameras with Fixed Lenses

• SWA & SW (1954–1958; fixed Carl Zeiss Biogon f/4.5 lens at 38 mm)
• SWC (1959–1979)
• SWC/M (1980–1988)
•  903 SWC (1988–2001)
•  905 SWC (2001–2006)

View Cameras

• FlexBody (1995–2003; tilt-shift capable using standard Hasselblad mount)
• ArcBody (1997–2001; tilt-shift capable featuring specialized Rodenstock lens mount)

EL Series

•  500EL (1964–1970)
•  500EL/M (1971–1984; introduced user-interchangeable focusing screens)
•  500ELX (1984–1988; added TTL-flash sensor plus larger mirror)
•  553ELX (1988–1999; improved internal coatings and switched to AA batteries)
•  555ELD (1998–2006; featured new mirror mechanics and communication for digital backs)

The EL series has served as a reliable studio mainstay and gained recognition for adaptation during NASA’s Apollo lunar missions. A customized version was employed by astronaut William Anders to capture the iconic Earthrise photograph in late-1968. This experience inspired development of the photogrammetric Hasselblad MK70 equipped with calibrated components tailored for specialized uses.

XPan

The XPan and XPan II represent Hasselblad's initial entry into 35mm film cameras, characterized by a body crafted from titanium and aluminium with a rubber coating, and equipped with interchangeable compact lenses. These models are essentially rebranded versions of Fuji's TX-1 and TX-2 cameras. The XPan II introduced the capability for exposures lasting up to thirty minutes, a significant increase from the previous three-minute limit, and also featured electronic exposure data displayed within the viewfinder.

Utilizing a focal plane shutter, the XPan offered shutter speeds ranging from 8 seconds to 1/1000 of a second, with flash synchronization available from bulb mode (up to 270 seconds) to 1/125 second. Its standout innovation was the use of the full width of 35mm film to capture either panoramic or standard images, effectively achieving medium format quality on 35mm film stock. This resulted in panoramic negatives nearly three times larger than those produced by conventional masking methods and over five times bigger than those created by APS cameras.

The production of the XPan series has since ceased.

• XPan (1998; focal plane shutter; 35mm; panoramic functionality)
• XPan II (2003; focal plane shutter; 35mm; panoramic functionality)

H System

Hasselblad unveiled the H System at photokina in September 2002.

H1

The H1 represented a transition from Hasselblad’s classic 6×6 cm format to a 6×4.5 cm frame size and introduced autofocus lenses for the first time. Fujinon took over the manufacture of lenses and prisms, ending Hasselblad’s longstanding collaboration with Carl Zeiss for optics, although Hasselblad continued producing the shutters and camera bodies. Partnerships with PhaseOne and Kodak facilitated the development of digital backs compatible with the H-System.

Key features included:

• a fold-out lever replacing the traditional removable dark slide
• compatibility with inserts and backs for both 120 and 220 film formats
• automatic film advance mechanism
• seamless integration with digital backs
• electronic leaf shutters offering exposure times from 1/800 second up to 18 hours

Most components from the H1 and H2 series remained mutually compatible, mirroring the approach used in the V-series.

H1D

This model is essentially an H1 combined with a Hasselblad-branded Imacon 22-megapixel iXpress digital back and a 40 GB Image Bank, allowing storage of up to 850 images per session. It was Hasselblad’s first fully integrated DSLR system, operable only when paired with its dedicated digital back.

H2

The H2 incorporated single-battery operation alongside the Ixpress CFH digital back, featuring a unified power switch for simplified control. It retained all functionality found in the H1 when used with existing digital backs. Production of the H2 ended in October 2007.

H2D

As Hasselblad’s second-generation integrated DSLR, the H2D was the first to capture images in Raw 3FR format, which could be processed using Flexcolor or Phocus software. It supported CF memory cards, removing reliance on the Image Bank by enabling direct connection via link cable. The camera offered Firewire 800 connectivity, introduced advanced metering patterns, and utilized a lithium-ion battery rated at 1,850 mAh to power both camera body and digital back.

H2F

Designed to function as either a film or digital camera when paired with Hasselblad CF31, CF22, CF22 MS, CF39, or CF39 MS digital backs, the H2F is otherwise identical to the H2 model. It was engineered to prevent use of third-party digital backs on H-series bodies. The camera supports all H-system lenses, including wide-angle options like the HCD 24mm and 28mm as well as the versatile 35-90mm zoom lens.

H3D

The third-generation integrated DSLR in this series delivered superior software integration between camera body, viewfinder, and digital back compared to its predecessors. Unlike the primarily film-based H1 and H2 models adapted for digital use, the H3D was purpose-built to enhance image quality and operational capabilities through tighter hardware and software integration.

H3DII

The fourth generation of integrated DSLR cameras, launched in 2007, featured enhanced sensor integration surpassing that of separate digital backs; however, these models do not support film backs. Notable advancements include:

• A larger 3" OLED screen
• Replacement of the original fan with a heat sink for quieter performance
• The drive button reassigned to control WB/ISO settings, with drive functions relocated to the menu
• Introduction of Global Image Locator (GIL) functionality

Available H3DII variants:

Model	Sensor	ISO range	ISO range (via Phocus)	Capture speed	HC lens factor	Equivalent focal length	Display	Storage
H3DII-31	33.1 mm × 44.2 mm, 31 MP, 16-bit depth	100–800	100–1600	1.2 s	1.3	31 mm	3" OLED	CF
H3DII-39	36.8 mm × 49.0 mm, 39 MP, 16-bit depth	50–400	50–800	1.4 s	1.1	28 mm
H3DII-50	36.8 mm × 49.0 mm, 50 MP, 16-bit depth	50–400	50–800	1.1 s	1.1	28 mm

H4D

Introduced in 2009 as the fifth generation of integrated DSLRs, the H4D series encompasses models such as H4D-31, H4D-40, H4D-50, H4D-50MS, H4D-60, and H4D-200MS.

Model	Sensor	ISO range	ISO range (via Phocus)	Capture speed	HC lens factor	Equivalent focal length	Display	Storage	Video recording
H4D-40	33.1 mm × 44.2 mm, 40 megapixels, 16-bit depth	100–800	100–1600	1.1 s	1.3	31 mm	3"	CF
H4D-50	36.8 mm × 49.1 mm, 50 megapixels, 16-bit depth	50–400	50–800	1.1 s	1.1	28 mm	3"	CF
H4D-60	40.2 mm × 53.7 mm, 60 megapixels, 16-bit depth	50–400	50–800	1.1 s	1.0	28 mm	3"	CF
H4D-200MS	36.7 mm × 49.1 mm, 50 megapixels, 16-bit depth 200 megapixels in multishot mode	50–400	50–800	1.1 s	1.0	28 mm	3"	CF	None

H4X

Released on October 27, 2011, the H4X model succeeded the earlier H1, H2, and H2F camera lines.

H5D

The sixth generation of integrated DSLRs was unveiled in 2012 with models including the H5D-40, H5D-50, H5D-50MS, H5D-60, and H5D-200MS.

Model	Sensor	ISO range	ISO range (via Phocus)	Capture speed	HC lens factor	Equivalent focal length	Display	Storage	Video recording
H5D-40	32.9 mm × 43.8 mm, 40 megapixels, 16-bit depth	100–800	100–1600	1.1 s	1.3	31 mm	3"	CF
H5D-50	36.8 mm × 49.1 mm, 50 megapixels,16-bit depth	50–400	50–800	1.1 s	1.1	28 mm	3"	CF
H5D-60	40.2 mm ×53.7 mm,60 megapixels,16-bit depth	50–400	50–800	1.1 s	1.0	28 mm	3"	CF
H5D-200MS	36.7 mm ×49.1 mm,50 megapixels,16-bit depth 200 megapixels in multishot mode	50–400	50–800	1.1 s	1.0	28 mm	3"	CF	None	} H5D-50C In January 2014, Hasselblad launched the H5D-50C model equipped with Wi-Fi capabilities, aimed at providing enhanced wireless connectivity for professional photographers. H5X On September 9, 2014, Hasselblad introduced the H5X, which succeeded the H1, H2, H2F, and H4X models. This upgrade featured several improvements such as: Backup camera support for H5D users Implementation of the True Focus system Compatibility with the full range of HC and HCD lenses, including the HCD-24, HCD-28, and HCD 35-90 zoom lenses The HVD-90x viewfinder tailored for 36×48 mm format The HV-90x-II viewfinder designed for film and 40.2 × 53.7 mm format Enhanced AF illumination power Eight customizable memory banks (profiles) for rapid recall of camera settings New programmable button functions when paired with an H5D sensor unit H5D-50C WiFi On September 16, 2014, Hasselblad expanded its professional connectivity options by unveiling the Wi-Fi-enabled H5D-50C. H6D-50c, H6D-100c, and H6D-400c MS In April 2016, Hasselblad revealed the H6D series targeting the premium medium format segment. The lineup included the H6D-50c, H6D-100c, and the multi-shot capable H6D-400c MS. Model Sensor ISO range Capture speed Shutter speed Flash sync speed Display Storage Video recording Host connection type CMOS sensor with 50 MP (8272 × 6200 pixels, 5.3 × 5.3 μm), measuring 43.8 × 32.9 mm, 16-bit depth 100–6400 1.7–2.3 seconds per capture From 60 minutes up to 1/2000 second Flash synchronization at all shutter speeds 3 CFast card, SD card or tethered connection to Mac or PC HD video (1920 × 1080p) USB 3.0 (5 Gbit/s) Type-C port, Mini HDMI, Audio In/out H6D-100C CMOS sensor with 100 MP (11600 × 8700 pixels, 4.6 × 4.6 μm), size 53.4 × 40.0 mm, 16-bit depth 64–12800 To be determined From 60 minutes up to 1/2000 second Flash synchronization at all shutter speeds 3 CFast card, SD card or tethered connection to Mac or PC HD (1920 × 1080p) and UHD/4K (3840 × 2160p) USB 3.0 (5 Gbit/s) Type-C port, Mini HDMI, Audio In/out MS CMOS sensor with 100 MP (11600 × 8700 pixels, 4.6 × 4.6 μm), size 53.4 × 40.0 mm, 16-bit depth 64–12800 From 60 minutes up to 1/2000 second Flash synchronization at all shutter speeds 3 CFast card, SD card or tethered connection to Mac or PC HD (1920 × 1080p) and UHD/4K (3840 × 2160p) USB 3.0 (5 Gbit/s) Type-C port, Mini HDMI, Audio In/out Single-shot: 100 MP 4-shot: 100 MP 6-shot: composite image at approximately 400 MP resolution H6D-400c MS This variant of the H6D-100c incorporates sensor-shift technology that captures multiple exposures with full and half-pixel shifts to improve color fidelity and generate images with higher apparent resolution. Termed "Multi-shot" (MS), this technique enhances image quality but does not create a genuine file of four hundred megapixels. X System The X System consists of compact mirrorless cameras with interchangeable lenses built around a medium format sensor measuring 43.8  × 32.9 mm—the same sensor employed by Fujifilm's GFX series, a direct competitor in this category. The inaugural model was the X1D launched in June 2016; it was followed by the X1D II 50C in June 2019 and later the X2D 100c in September 2022. In addition to these bodies, Hasselblad introduced in 2019 the CFV II 50C digital back compatible with V system cameras using the same sensor as the X1D II 50C, alongside the modular-designed 907X body accommodating CFV and X system lenses. The CFV 100C released in 2024 shares its sensor with the X2D. The company developed the "XCD" lens mount characterized by a shorter flange focal distance compared to the larger "HCD" mount; an adapter permits use of HCD lenses on XCD mounts while preserving autofocus functionality. Initially launched with two lenses—45mm and 90mm—as of mid-2024 the lineup has expanded to fifteen lenses spanning from a wide-angle focal length of 21mm to a short telephoto of up to135mm plus a zoom lens covering focal lengths between35mm and75mm. X1D-50c In June2016,Hasselblad unveiled its first medium format mirrorless camera,the X1D-50c.Designed to be similar in size to full-frame DSLRs,it incorporates a43.8×32.9mm CMOS sensor along with a newly introduced XCD mount initially supported by two lenses.An adapter forH Mount lenses enables full autofocus compatibility.Currently,fifteen XCD lenses are available.The successor,X1D II50C,released in June2019,preserved the same sensor while offering faster electronics,a reduced price,and enhancements such as gunmetal body color and improved grip material. Model Sensor ISO range Capture speed Shutter speed Flash sync speed Display Storage Video recording Host connection type X1D-50c CMOS sensor with51 MP (8272 ×6200 pixels, 5.3 ×5.3 μm), 43.8 ×32.9 mm,16-bit depth 100–25600 2 frames per second From60 minutes up to1/2000 second Flash synchronization at all shutter speeds 3.0 Dual SD/SDHC/SDXC slots HD video (1920 ×1080) USB3.0 (5 Gbit/s) Type-C port, Mini HDMI, Audio In/out X1D II50C CMOS sensor with51 MP (8272 ×6200 pixels, 5.3 ×5.3 μm), 43.8 ×32.9 mm 100–25600 2.7 frames per second From60 minutes up to1/2000 second Flash synchronization at all shutter speeds 3.6 Dual UHS-II SD slots 2.7K (2720 ×1530) HD (1920 ×1080) USB3.0 (5 Gbit/s) Type-C port, Audio In/out X2D 100C September2022 saw Hasselblad introduce the X2D100C,a medium format mirrorless camera featuring a100-megapixel sensor,enhanced autofocus capabilities,in-body image stabilization(IBIS),revised ergonomics,and three new lenses designed for the X system. On September19,2024,Hasselblad released a limited edition Earth Explorer model in tundra brown finish,capped at1000 units. Lenses Main article: List of lenses for Hasselblad cameras The majority of Hasselblad’s lenses have been developed primarily by Carl Zeiss AG, although other manufacturers such as Fujifilm, Kodak, Rodenstock Photo Optics, and Schneider Kreuznach have also contributed. Scanners Following its merger with Imacon in2004,Hasselblad acquired ownership of the Flextight line of image scanners.In2006,the company launched two new models: The X1 model supported positive and negative film scanning at an optical resolution of6300 dpi with a throughput rate of60 MB per minute. The X5 added reflective scanning capability for A4-sized materials,batch and slide feeders,active cooling systems,resolution up to8000 dpi,and increased speed reaching300 MB per minute. Phocus (software) Hasselblad produces Phocus,an advanced image processing application compatible with Microsoft Windows and Mac OS X.The Mac version supports raw files from various DSLR brands through Apple's raw image library.Phocus can be downloaded free of charge from Hasselblad’s official website. In2010,Hasselblad announced plans for future Windows releases would discontinue raw file support for third-party camera formats. Phocus Mobile 2 Launched in June2019,this mobile version enhances workflow flexibility via USB-C and Wi-Fi connections.It enables importing,rating,and editing RAW images as well as managing full-quality JPEGs on iPad Pro or iPad Air(2019).Additional features include full-quality export,tethered shooting,and direct camera control. Collaborations Sony Starting in2012,Hasselblad began marketing customized versions of Sony digital cameras. At photokina2012,Hasselblad revealed the Lunar,mirrorless interchangeable-lens camera based on Sony's NEX-7 featuring its24.3 MP APS-C sensor and interface.Presented as an "ultimate luxury" product,it became available in summer2013. On July23,2013,Hasselblad introduced the Stellar,luxury compact camera derived from Sony's Cyber-shot DSC-RX100. February3,2014,saw release of the HV,a restyled Sony α99 boasting more durable construction. On November26,2014,the Stellar II was announced,based on DSC-RX100M2.No further rebranded Sony models followed. Unlike Leica's collaboration with Panasonic,Hasselblad did not claim any reprogrammed image processing but sold OEM Sony cameras under its own brand at prices two to three times higher than Sony's originals. Mobile phones (OnePlus and Oppo) Hasselblad partnerships for mobile phones File:OnePlus 9 Pro Camera Module with Hasselblad logo.jpg OnePlus_9_Pro module featuring Hasselblad branding File:Oppo Find X7 Ultra.jpg Oppo_Find_X7 incorporates software tuning co-developed with Hasselblad On March8,2021,OnePlus announced a $150 million partnership agreement with Hasselblad aimed at advancing camera technology.This collaboration first manifested in improved camera systems within the OnePlus9 series smartphones. In February2022,Oppo commenced a three-year cooperation with Hasselblad focused on co-developing imaging technologies for its flagship Find X lineup.The triple-camera equipped Oppo Find X5 was first to integrate Hasselblad technology,succeeded by subsequent models Oppo Find X6 and Oppo Find X7. Company publications Until2007,Hasselblad published Hasselblad Forum,which was succeeded by Victor,a large-format journal now accessible online as PDF files requiring user registration. See also Fujifilm Barcode System (compatible with H1, H2, H2F, H3D models) Hasselblad Award List of lenses for Hasselblad cameras List of photographic equipment manufacturers List of Swedish companies Medium format Sources External links Hasselblad Focal Plane Shutter Models