Madhappy
| Company type | Private |
|---|---|
| Industry | Apparel, lifestyle |
| Founded | 2017 |
| Founder | Joshua Sitt, Noah Raf, Peiman Raf, Mason Spector |
| Headquarters | Los Angeles , United States |
Area served | Global |
| Products | Apparel, lifestyle products |
Madhappy is a lifestyle and apparel brand from the United States, founded in 2017 and based in Los Angeles. The company focuses on spreading optimism on both local and global scales, aiming to create products and experiences that promote well-being—physically, mentally, and spiritually—through a blend of digital initiatives and real-world activations. According to their official site, Madhappy serves a community united by optimism. Since its launch, the brand has gained popularity among celebrities and cultural icons such as Dua Lipa and Cardi B, among others.
History
Established in 2017 by Joshua Sitt, Noah Raf, Peiman Raf, and Mason Spector, Madhappy quickly introduced pop-up shops in key urban areas like New York City and Los Angeles within its inaugural year to share its message of positivity within prominent local communities. As the company expanded, additional retail locations opened in New York's Meatpacking District, Aspen, Miami, Los Angeles’ Melrose Place, and Abbott Kinney. In October 2019, the brand secured $1.8 million in seed funding from LVMH Luxury Ventures, marking a significant milestone in its growth trajectory.
Collaborations
Madhappy has engaged in numerous partnerships over the years, teaming up with a diverse array of collaborators. Among its retail alliances is the Parisian store Colette. In the apparel sector, the brand has joined forces with companies such as Columbia Sportswear, GUESS, Pacific Tote Company, The GAP, and lululemon. When it comes to footwear, Madhappy has partnered with notable names like Vans, Salomon, and UGG. Its entertainment collaborations include projects with Pixar, the television series Curb Your Enthusiasm, and Beats by Dre.
In addition to these, Madhappy has also worked alongside various restaurant establishments including The Apple Pan, MR.CHOW, Roscoe's House of Chicken & Waffles, Courage Bagels, and Jon & Vinny's. The brand’s connections extend into professional sports as well, having collaborated with teams such as the Los Angeles Lakers and the Los Angeles Dodgers.
Mission and Philanthropy
Beyond its product offerings, Madhappy established The Madhappy Foundation, a registered 501(c)(3) non-profit entity dedicated to advancing mental health worldwide. This foundation allocates 1% of the brand’s revenue from each purchase to initiatives aimed at increasing awareness, supporting research, and fostering positive change within the mental health community. Collaborations have been formed with organizations such as The Jed Foundation, Project Healthy Minds, and the Positive Psychology Center at the University of Pennsylvania, focusing on dialogue, study, and advocacy related to mental well-being. Furthermore, Madhappy partnered with Vanderbilt University Medical Center’s Department of Psychiatry and Behavioral Sciences to create The Madhappy Foundation Pediatric Psychiatric Fund, which is designed to develop a screening tool for childhood anxiety. In addition to financial support, Madhappy has executed out-of-home advertising campaigns promoting mental health awareness during significant observances like Mental Health Awareness Month and World Mental Health Day. In 2023, the brand introduced "Local Optimist," a print publication centered on topics including mental health education, wellness, and artistic expression.
Stores
Since its inception, Madhappy has launched temporary retail locations in various prominent areas such as New York City’s Meatpacking District, Aspen in Colorado, Miami, and Los Angeles neighborhoods including Melrose Place and Abbott Kinney Boulevard. Additional pop-up shops have appeared at venues like The Grove at Farmers Market, Palisades Village, and Rosewood Miramar Beach. In November 2023, the company unveiled its inaugural flagship store in West Hollywood, California, which remains operational.