Marley Natural
| Company type | Private |
|---|---|
| Industry | Cannabis |
| Founded | February 2016 |
| Headquarters | Seattle , United States |
Area served | United States (California, Oregon, Washington) |
Key people | Cedella Marley (primary representative), Stephen Marley, Rohan Marley, Donisha Prendergast |
| Products | Cannabis products (whole flower, pre-rolled joints, oil cartridges), body care products, lifestyle accessories |
Marley Natural represents the authorized cannabis brand associated with Bob Marley, created through a collaboration between his estate and the private equity firm Privateer Holdings, which focuses on cannabis-related enterprises. The company’s main office is located in Seattle, Washington.
The product range offered by Marley Natural encompasses cannabis items such as whole flower, pre-rolled joints, and oil cartridges, along with body care products and lifestyle accessories including smoking apparatuses. While body care and accessory items are retailed online and at selected outlets across the United States, the cannabis products are distributed specifically in California, Oregon, and Washington. The brand was introduced in February 2016 to coincide with what would have been Bob Marley's 71st birthday, celebrated through an exclusive gathering in the Hollywood Hills that received coverage from Rolling Stone magazine.
Marley Natural runs a social responsibility program named Rise Up, which backs charitable initiatives within both the United States and Jamaica. In August 2016, the brand organized an event in Oregon providing legal support to those aiming to clear non-violent cannabis-related convictions.
Cedella Marley acts as the primary representative of the brand, while other family members including Stephen Marley, Rohan Marley, and Donisha Prendergast also participate in the enterprise.
Although some detractors criticize the branding as a "cynical, money-generating move," the estate generates approximately US$20 million annually from Bob Marley's legacy. The Marley family has defended the project by highlighting Bob Marley's advocacy for cannabis's medicinal benefits.