Willie's Reserve
| Company type | Private |
|---|---|
| Industry | Cannabis |
| Founded | 2015 |
| Founder | Willie Nelson |
| Headquarters | United States |
| Products | Cannabis products, cannabis cartridges |
Willie's Reserve is a cannabis enterprise established by musician and songwriter Willie Nelson in 2015. As a long-standing proponent of marijuana legalization, Nelson introduced the brand following the legalization of cannabis in several U.S. states. The initial retail outlets launched in states that legalized cannabis in 2016, with intentions to broaden its presence as additional states approve legalization.
Overview
In response to the legalization of marijuana in certain U.S. regions, Willie Nelson revealed plans in 2015 to create Willie's Reserve, a network of cannabis dispensaries. According to spokesperson Michael Bowman, the brand embodies Nelson's personal vision and lifestyle. The retail model draws parallels to Whole Foods Market, combining Willie's Reserve products with those from regional cultivators.
During an interview with Rolling Stone, Nelson highlighted that the stores would offer comprehensive "menus" detailing the effects of various products and stressed the importance of partnerships with local growers. The inaugural stores opened in Alaska, Colorado, and Washington throughout 2016, with further expansion contingent on additional legalization measures.
In August 2019, Willie's Reserve collaborated with Nathaniel Rateliff & The Night Sweats to introduce a limited edition series of cannabis cartridges named the "Nightstache Collection."