NEW (TV station)
| Company type | Television broadcaster |
|---|---|
| Industry | Broadcasting |
| Founded | May 20, 1988 |
| Headquarters | Subiaco , Australia |
Area served | Perth, Western Australia |
Key people | Natalie Forrest (news presenter), Lachy Reid (sports presenter), Beau Pearson (weather presenter) |
| Products | Television broadcasting, local news programming |
NEW-10 operates as a television broadcaster based in Perth, Western Australia, and functions as an affiliate of Network 10.
The station transmits digital signals on VHF Channel 11 from its Carmel transmitter located in the Perth Hills, while its production studios are situated in Subiaco. NEW10 delivers high-definition programming in 1080i format, primarily sourced from Sydney. The callsign NEW10 was adopted for marketing purposes at the station's inception.
Previously, the Dianella facilities housed the regional broadcaster WIN Television WA until WIN Corporation's acquisition of rival STW-9 in 2007 led to operational consolidation.
History
NEW10 was the final major metropolitan outlet for Network Ten to commence broadcasting, launching on 20 May 1988. Its delayed introduction was due to Perth’s initially smaller television market; however, by the 1980s, Perth's market had outpaced Adelaide’s in size, resulting in higher advertising revenue potential. Despite this growth, viewers in Perth had access to fewer channels compared to other Australian cities.
The campaign for a third commercial licence was spearheaded by Brian Treasure, who founded Western Australia's inaugural TV station TVW-7. Treasure applied under West Coast Telecasters, supported by investors Kerry Stokes and Jack Bendat. Following hearings held between 1984 and 1986 and opposition from incumbent broadcasters TVW (Seven Network) and STW (Nine Network), West Coast Telecasters secured the licence. Treasure stepped down as chairman due to tax-related issues, and Kerry Stokes subsequently sold the company to Frank Lowy’s Northern Star Holdings prior to the station’s launch.
Changes in government policy during 1985 and 1986 relaxed restrictions on network ownership and audience reach, facilitating coast-to-coast network operations. These reforms encouraged satellite projects such as AUSSAT and promoted national network expansion, increasing the market value of smaller independent stations.
At launch, NEW10 offered limited local content and mainly rebroadcast Sydney-sourced network programming. The initial news team featured prominent journalists including Greg Pearce and Gina Pickering.
In 1993, Frank Lowy divested his stations to a restructured Network Ten entity, which then sold NEW10 and other stations to comply with ownership regulations. Management of these stations was undertaken by Charles Curran Group until Network Ten reacquired NEW10 and ADS10 around 1996 following regulatory adjustments.
Digital broadcasts commenced in January 2001 on VHF Channel 11 alongside the existing analogue Channel 10 signal. The analogue service was discontinued at 9:00am WST on 16 April 2013.
On 2 December 2016, 10 News aired its final program from Dianella after more than 28 years of operation. Subsequently, on 5 December 2016, NEW10 transitioned to upgraded facilities at 502 Hay Street in Subiaco, improving production capabilities.
Digital multiplex
| LCN | Service | SD/HD |
|---|---|---|
| 1 | 10 HD | HD |
| 10 | 10 | SD |
| 11 | 10 Comedy | SD |
| 12 | 10 Drama | HD |
| 13 | Nickelodeon | SD |
| 15 | 10 HD | HD |
| 16 | You.tv | SD |
| 17 | Gecko TV | SD |
Current in-house productions
- 10 News: Perth (1988–2001, 2008–2020, 2023–present)
Former in-house productions
- The Western Front, a locally produced Australian Football League show broadcast from Perth during the AFL season between 2002 and 2011, which also aired on WIN Television WA in regional areas
- AFL broadcasts featuring West Coast Eagles and Fremantle Football Club (2002–2011)
- Kids Company: A Saturday morning children’s program including cartoons and interviews, later shifted to weekday afternoons. The show was hosted by Brent Meyer, Tod Johnston, Amanda De Pledge, with Kenny Kidna from Kangaroo Creek Gang appearing regularly (1988–1992)
- Western Australia – At Your Service: A tourism-focused series hosted by Allan Symons (1998–1999)
- Drivetime TV: An automotive program airing from 2001 to 2005, which subsequently transferred to TVW-7 in 2006
- Airplay
News and current affairs
NEW-10 produces a local news broadcast airing at 5 pm on weekdays.
10 News Perth is anchored live from the Perth studios by Natalie Forrest, with sports coverage presented by Lachy Reid and weather updates delivered by Beau Pearson. The reporters and production team operate out of NEW-10’s facilities located in Subiaco.
On weekends, a localized version of the national 10 News: Weekend is aired, originating from Sydney.
Newscasts
Launched in late 1988, Ten News Perth was Network Ten’s inaugural local news bulletin, initially airing at 5:30 pm on both weekdays and weekends.
In 2000, the studio presentation shifted to Sydney with anchors Greg Pearce and Christina Morrissy relocating there; however, sport and weather segments continued to be presented from Perth. Morrissy later stepped down due to health reasons.
The bulletin was broadcast throughout regional Western Australia via WIN Television until August 2007, when it was replaced by Nine News.
Co-anchor Charmaine Dragun worked alongside Tim Webster until her passing in November 2007.
On 18 January 2008, Network Ten announced the return of studio production to Perth, citing the high expenses involved in converting the original studios. Following auditions, reporter Narelda Jacobs was appointed as solo anchor. The bulletin briefly featured Sydney-based presenters before resuming full production at Dianella studios on 23 June 2008 with Jacobs as lead presenter.
A new studio facility was inaugurated on 5 December 2016 after the station relocated to Subiaco.
In January 2020, Monika Kos succeeded Jacobs, who moved to Sydney to take on a panellist role on Studio 10.
By September 2020, production was relocated back to Network Ten’s Sydney headquarters, which led to redundancies among the local team. Jacobs returned as presenter for the live Perth bulletin. Kos departed Channel 10 Perth and later joined Channel 9 Perth during that year.
On 13 March 2023, the presentation permanently returned to the Subiaco studio with Natalie Forrest assuming the anchor role. In December 2023, it was confirmed that the bulletin would continue to be produced locally.
Presenters and reporters
News presenter
- Natalie Forrest (2023–present)
Sports presenter
- Lachy Reid (2020–present)
Weather presenter
- Beau Pearson (2023–present)
Past Anchors
- Greg Pearce
- Alan Hynd
- Gina Pickering
- Peter Perrin
- Debra Bishop
- Ian Brayshaw
- John Barnett
- Tim Webster
- Ron Wilson
- Christina Morrissy
- Celina Edmonds
- Charmaine Dragun (2005–2007, Deceased)
- Narelda Jacobs (2008–2019, 2020–2022)
- Monika Kos (2020)