Seven Guide
| Company type | Datacast service |
|---|---|
| Industry | Digital television broadcasting |
| Founded | September 6, 2002 |
| Defunct | July 4, 2008 |
| Headquarters | Australia |
Area served | Sydney, Melbourne, Brisbane, Adelaide, Perth, Australia |
| Owner | Seven Network |
The Seven Guide functioned as a datacast service provided by the Seven Network for digital television audiences within Australia. It commenced broadcasting on 6 September 2002, operating continuously on channel 77 in the metropolitan areas of Sydney, Melbourne, Brisbane, Adelaide, and Perth. Initially launched in Sydney and Melbourne, the channel extended its reach to additional cities throughout 2003. Operations were discontinued on 4 July 2008.
Features
Offering a round-the-clock television schedule for Channel Seven content, the Seven Guide also delivered up-to-date news coverage, including urgent and regional reports sourced from state-based newsrooms. The service incorporated current weather information, occasionally enhanced with localized severe weather alerts and traffic updates.
Live Preview
Viewers could access a live video stream of Seven programming, complemented by a guide displaying both current and upcoming shows.
Advertising
A compact billboard loop promoted new and top-rated programs from Seven, customized according to time zones and regional schedules. Following the introduction of Seven HD, this billboard showcased weekly highlights from the network’s lineup.
Identity
Since its debut in 2002, the Seven Guide underwent several visual redesigns. The original presentation featured a red and white color scheme, with a smaller 4:3 aspect ratio preview of Seven’s broadcast accompanied by a news ticker positioned at the screen’s base.
In January 2005, the layout was streamlined to accommodate more textual information, incorporating a larger 4:3 preview window alongside a combined ticker for news and weather updates.
A refreshed branding was introduced on 12 June 2008 but was swiftly reverted to the prior design by 15 June in preparation for the channel’s shutdown on 4 July.
See also
- Articles with short description
- Seven Network
- Television channels and stations established in 2002
- Television channels and stations disestablished in 2008
- English-language television stations in Australia
- Digital terrestrial television in Australia
- Defunct television channels in Australia
- 2002 establishments in Australia