Ten Guide
| Company type | Digital TV channel |
|---|---|
| Industry | Television broadcasting |
| Founded | July 1, 2004 |
| Defunct | November 20, 2007 |
| Headquarters | Australia |
Area served | Major metropolitan areas in Australia |
| Owner | Network Ten |
The Ten Guide was a digital TV channel introduced by Network Ten on 1 July 2004, available across Australia's major metropolitan areas. Broadcasting around the clock, it functioned as an interactive television schedule until it ceased operations on 20 November 2007.
Features
Offering a constantly refreshed timetable of Network Ten's programming, the Ten Guide included information on native high-definition broadcasts and viewer ratings. Additionally, it provided up-to-date weather reports for selected Australian cities.
Live preview
Within the guide, viewers could watch a small widescreen live feed of Network Ten's primary broadcast.
Advertising
The channel showcased prominent and newly launched Network Ten shows using a large billboard loop with celebrity visuals, prioritizing eye-catching imagery rather than extensive scheduling details.
Identity
Throughout its existence, the Ten Guide’s visual presentation changed in line with Network Ten’s branding updates. At launch, it displayed a compact 16:9 preview accompanied by a color palette of light blue, grey, and white that matched the 2004 brand identity. The final iteration, rolled out on 1 June 2007, featured an enlarged preview area consistent with Network Ten’s refreshed branding introduced earlier that year.
Demise
The channel was terminated on 20 November 2007 to release spectrum capacity, allowing for increased bit rates for Network 10 and Ten HD broadcasts. This also facilitated a more advanced digital program guide accessible on certain digital televisions and set-top devices.