Wayne Goss (make-up artist)
Wayne Goss | |
|---|---|
| Born | March 4, 1978 Bridgwater, Somerset, England |
| Occupation(s) | Makeup artist, YouTube personality, entrepreneur |
| Years active | 2009–present |
| Known for | YouTube channel "Wayne Goss", Wayne Goss makeup brushes |
Wayne Alan Goss (born 4 March 1978) is a British makeup artist, YouTube personality, and entrepreneur. He gained prominence through his YouTube channel "Wayne Goss" and as the founder of the makeup brush brand bearing his name, which debuted in September 2013. By December 2019, his primary channel had amassed more than 3.75 million subscribers and nearly 493 million views.
Personal life
Originating from Bridgwater, Somerset, England, Goss was placed in foster care with his maternal uncle at eighteen months old and grew up in Burnham-on-Sea. His fascination with makeup began early, influenced significantly by his personal struggle with acne at age 20, which steered him toward a career in cosmetics. Goss identifies as gay and entered into marriage with his long-term partner in 2022. He currently resides and operates professionally from South Wales, UK.
Career
Initially self-educated in makeup artistry through studying publications by artists such as Way Bandy and Kevyn Aucoin, Goss later pursued formal training in London. He functions as a freelance artist without maintaining a traditional portfolio, instead depending on referrals from clients.
Gossmakeupartist
Goss launched his YouTube channel, Gossmakeupartist, in 2009, establishing a unique niche by emphasizing makeup techniques tailored to individual face shapes and providing accessible guidance. His contouring tutorial inspired by Kim Kardashian achieved over ten million views by 2016.
Since 2013, he has been affiliated with the multi-channel network Kin Community. In 2015, his channel was the most subscribed male makeup artist channel and ranked 33rd among how-to and style channels overall. His accolades include receiving Refinery29's Beauty Innovator Award for Must-Watch Beauty Vlogger.
Gossmakeupchat
In 2012, Goss introduced a second YouTube channel named Gossmakeupchat, focusing on product evaluations and related discussions. By September 2016, this channel had surpassed 400,000 subscribers.
Makeup brush line
Partnering with Beautylish, a West Coast-based e-commerce platform, Goss unveiled his makeup brush collection titled "Wayne Goss – The Collection" in September 2013. The launch saw the entire stock sell out within minutes online. Prior to releasing his limited edition Holiday Brush, a waiting list of approximately 12,000 people had formed. In spring 2014, he broadened the range by adding "The Wayne Goss Face Set" and "Eye Set." These brushes earned nominations for Best Makeup Brushes at the 2014 Temptalia Readers' Choice Awards. Since their introduction, the "Wayne Goss" brushes have consistently ranked among Beautylish’s top-selling products.
In September 2015, he expanded the line with the "Brow Set," promoted via his YouTube presence and social media platforms.
In June 2024, Goss launched a new series of synthetic brushes.
Collaboration
In April 2014, Goss collaborated with Paula's Choice to release a limited edition product called "The Nude Mattes Eyeshadow Palette."
Awards
| Year | Title | Award | Nominated work | Result |
|---|---|---|---|---|
| 2014 | Temptalia Readers' Choice Awards | Best Makeup Brushes | Wayne Goss Brushes | Template:Nom |
| 2015 | Refinery29 Beauty Innovator Award | Must-Watch Beauty Vlogger | Himself | Template:Won |