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10 (VoD service)

From Alfawiki
10
Company typeSubsidiary
IndustryVideo on demand, Streaming media
PredecessorTenplay
FoundedSeptember 29, 2013; 13 years ago (2013-09-29)
Headquarters
Australia
Area served
Australia
OwnerNetwork 10
Website10play.com.au

10 (previously known as Tenplay or 10Play) is an Australian complimentary video on demand and catch-up TV platform managed by Network 10. Introduced on 29 September 2013, it succeeded the network’s earlier website which provided limited catch-up television options. The service streams live online broadcasts of Channel 10, 10 Comedy, 10 Drama, and Nickelodeon, in addition to live sports coverage through 10 Sport.

Users can access the platform across a variety of devices such as Web browsers, iOS and Android applications, TVs certified with FreeviewPlus, Apple TV (4th generation and later), Fetch TV, Telstra TV, Chromecast, Android TV, Samsung and Sony Linux-based televisions, as well as gaming consoles like Xbox One and Xbox Series X and Series S. By September 2023, 10Play had amassed more than 7 million registered members.

2013–2018: Tenplay

Network Ten unveiled Tenplay on 29 September 2013 as an online video-on-demand catch-up service that featured programming from its channels Ten, Eleven, and One, alongside both domestic and international content. This launch marked Network Ten as the third commercial Australian broadcaster to introduce a catch-up TV service, following the establishment of PLUS7 and FIXPlay.

2018–2025: 10Play

On 31 October 2018, in line with Network 10’s rebranding and renaming of channels (Eleven becoming 10 Peach and One transitioning to 10 Bold), Tenplay was rebranded as 10Play, accompanied by a refreshed logo.

2025–present: 10

In 2024, Network 10 declared plans to rename 10Play simply as 10 in 2025 to harmonize the streaming service’s identity with its linear television network. This change mirrored a comparable rebranding approach undertaken by Paramount for the British channel 5 and its associated streaming platform.

Streaming

Network 10 initiated live streaming of its main channel on 21 January 2016 during selected hours, later expanding to continuous 24-hour live streaming starting from 26 January 2018. Partial live streaming for 10 Bold commenced initially until February 2019 when it transitioned to full-time streaming; simultaneously, 10 Peach was incorporated. On 27 September 2020, 10 Shake was added to the live streaming roster on 10Play. In December 2022, the platform introduced free ad-supported streaming television (FAST) channels, which were further expanded on 31 August 2023 with the integration of 51 Pluto TV FAST channels.

Content and programming

The service offers on-demand viewing for nearly all television shows aired across the Network 10 linear channels (Channel 10, 10 Comedy, 10 Drama, and Nickelodeon).

Content is categorised into genres such as:

  • Adventure
  • Comedy
  • Crime
  • Documentary
  • Drama
  • Kids
  • Lifestyle
  • Light Entertainment
  • Movies
  • News
  • Reality
  • Sport
  • Thriller

Programs

Prominent titles available include:

Live Sports Coverage

The primary live sports broadcasting rights held include:

Service Availability

Via its digital streaming service, 10 offers live broadcasts of all Network 10 channels, including both primary and secondary channels.

Active Pluto TV FAST Channels

As of now, the following internet-only channels are accessible:

Seasonal FAST Channels

  • Halloween Movies (available in October)
  • Christmas Movies (available in December)

Discontinued FAST Channels

Channels that have ceased operation include:

Related topics

External resources

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