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Go! Kids

From Alfawiki
Adapted from the English Wikipedia article Go! Kids, available under CC BY-SA 4.0Updated 11 August 2025
9Go!
Company typeFree-to-air digital TV multichannel
IndustryTelevision broadcasting
FoundedAugust 9, 2009; 17 years ago (2009-08-09)
Headquarters
Australia
Area served
Australia
OwnerNine Network

9Go! is an Australian free-to-air digital TV multichannel that the Nine Network introduced on 9 August 2009, taking over from Nine Guide. It is aimed at a younger demographic, offering a blend of comedy, reality shows, general entertainment, films, animation, and drama targeted towards viewers aged between 2 and 18 years.

2009: Launch and inception

The Nine Network revealed plans for GO! on 23 March 2009 as a standard-definition variety channel expected to debut mid-year. Initially referred to as GO!99 by TV Tonight on 14 April 2009, the channel’s official name was finalized as GO! on 15 July 2009 during an episode of A Current Affair, showcasing a logo with multiple color variations.

On 5 August 2009, GO! began airing a promotional loop at , officially commencing its scheduled broadcasts on 9 August 2009 at with a one-minute promo featuring the track "Go!" by Sydney-based Noise International, sung by Sharon Muscat. The channel’s inaugural program was an episode of Wipeout.

Following its technical rollout, GO! reportedly caused interference affecting the reception of Nine's digital channels, leading to Nine establishing a customer helpline to support viewers experiencing tuning difficulties.

On 24 November 2009, GO! broadened its availability by launching on Foxtel Cable channel 129.

Due to popular demand, the channel’s theme song—originally composed for GO!—was independently released by Noise International on 4 December 2009. Additionally, a neon-themed dance music video was produced and regularly aired as interstitial content on the channel.

2010–2014: News updates, regional expansion, anniversary celebrations, and refreshed branding

In May 2010, GO! rolled out Newsbursts, short news segments delivered by young journalists from Nine’s newsroom featuring current news and weather updates. These segments were discontinued in 2011 and replaced with repeats of Nine Newsbreak.

To commemorate its first anniversary in August 2010, GO! scheduled nightly movies at 10pm and aired brief clips during commercial breaks expressing gratitude to viewers. In September of the same year, the channel launched a promotional campaign for new programming using Sammy Small’s song "All Eyes on Me".

GO! extended its broadcast reach regionally with a Darwin launch on 18 October 2010, more than a year after other major cities. Starting December 2010, Nine affiliate Imparja Television began transmitting GO! to remote areas in Central, Northern, and Eastern Australia; this service expanded to cover Eastern South Australia by November 2011.

A new on-air look was introduced in 2011 featuring a short clip set to The Potbelleez's "Hello" during summer months and adopting the slogan "Let's GO! 2011" to promote fresh content. This branding style persisted for several years alongside the return of Noise International’s theme music.

In September 2013, the programming schedule underwent redesigns amid speculation about a brand refresh. Ashley Allen's "Let's Go" was temporarily used as background music before reverting back to the original theme. The track "Let's Go" was also utilized in promotional spots for the 2014 programming slate and children’s films.

2014–2016: Rebranding and strategic shift

On 2 February 2014, the channel unveiled a refreshed logo and updated on-air visuals, crafted by the creative agency DD8.

On 26 November 2015, Nine Network undertook a comprehensive rebranding of all its digital channels, resulting in GO! being renamed 9Go!. The channel relocated to position 93, accompanied by a simulcast on channel 99. Subsequently, 9Go! adopted a cohesive on-air identity consistent with Nine's other networks, revamping program guides, promotional material, advertisements, and incorporating in-program content classifications.

2016–present: Regional affiliation changes and further developments

On 29 April 2016, Nine entered into a multi-year affiliation agreement with Southern Cross Austereo, replacing WIN Television as its primary regional partner starting from 1 July 2016. Following this change, Southern Cross transmitted 9Go! across Regional Queensland, Southern NSW/ACT, Regional Victoria (on channel 53), and Tasmania (via TDT channel 53).

Starting 12 December 2016, 9Go! restructured its daytime lineup to feature a children's programming block named Go! Kids, which aired from 6am until 6pm and was also accessible through streaming on 9Now. This block was discontinued towards the end of 2019 after the cancellation of Kids' WB and the conclusion of Warner Bros. content agreements.

In March 2021, Nine announced that WIN Television would resume its role as the primary regional affiliate effective from 1 July 2021, shifting 9Go! to channel 82 within those regions.

On 6 December 2023, 9Go! transitioned to MPEG-4 HD broadcasting in regional areas via WIN Television. The metropolitan HD feed launched on channel 99 on 8 May 2024, simultaneously rolling out in Darwin and northern New South Wales. A standard definition simulcast continues to be available on channel 93.

Programming

Initially, 9Go! was planned to feature a blend of entertainment and lifestyle content; however, prior to launch, the focus shifted toward youth-oriented light entertainment. The channel’s programming includes nightly themed blocks: comedy on Sundays; new reality series on Tuesdays; science fiction on Wednesdays; female-targeted drama on Thursdays (later replaced by movies following the introduction of 9Gem); and movies on Fridays. Films are broadcast with minimal commercial interruptions. This programming approach is designed to complement rather than compete with the main Nine channel’s audience.

In June 2009, Nine Network secured a $500 million output agreement spanning five years with Warner Bros. (covering 2011–2015), guaranteeing ongoing access to popular television series and films. This deal facilitated content distribution across Nine’s flagship channel, as well as its digital outlets including 9Gem (launched in 2010) and 9Go!.

Nine also sustains active content partnerships with leading studios such as 20th Century Studios, Warner Bros. Pictures, New Line Cinema, DC Studios, Castle Rock Entertainment, Village Roadshow Pictures, StudioCanal, Starz Entertainment, Metro-Goldwyn-Mayer, Sony Pictures, DreamWorks Pictures and Animation, Universal Pictures, and Illumination.

Children's

Preschool


Comedy


Documentary


Drama


Lifestyle

  • Surfing Australia TV


Light entertainment


Reality


Adult animation


Children's

...

Preschool


Comedy

  • 2 Broke Girls
  • 3rd Rock From the Sun
  • Aliens in America
  • Anger Management
  • Bad Robots
  • The Big Bang Theory
  • Big School
  • Blackadder
  • Community
  • Curb Your Enthusiasm
  • Everybody Loves Raymond
  • Frasier
  • Friends
  • Full House
  • Get Smart
  • Green Acres
  • Ground Floor
  • Hellcats
  • 'Just Shoot Me!
  • Kevin Can Wait
  • The King of Queens
  • Little Britain
  • Mad About You
  • Malcolm in the Middle
  • Married... with Children
  • M*A*S*H
  • The Middle
  • Mike & Molly
  • The Mindy Project
  • Mom
  • Mr. Mayor
  • The New Adventures of Old Christine
  • Parenthood
  • The Partridge Family
  • Privileged
  • 'Reno 911!
  • Spin City
  • Step Dave
  • Suburgatory
  • Sullivan and Son
  • Super Fun Night
  • That '70s Show
  • Two and a Half Men
  • Weeds


Documentary


Drama

*Stalker*
*Star Trek: The Original Series*
*Starsky & Hutch*
*Step Dave*
*Terminator: The Sarah Connor Chronicles*
*Unnatural History*
*V (2009 TV series)*
*The Vampire Diaries*
*The Wire*
*Xena: Warrior Princess*

Lifestyle


Light entertainment

 GO! Surround Sound
 * ManSpace
 * Oh Sit!
 * Science of Stupid
 * Top Gear
 * Top Gear Australia
 * Top Gear US
 * Total Wipeout UK
 * Wipeout USA

Factual

 * Fugitive: Black Ops
 * Police Ten 7
 * RBT

Anthology

 * The Wonderful World of Disney (2019–20)

Reality

 * 16 and Pregnant
 * Airplane Repo
 * American Idol
 * American Ninja Warrior
 * Australian Ninja Warrior
 * Bachelor Pad
 * The Bachelor US
 * The Bachelorette US
 * Big Brother
 * The Block
 * The Block New Zealand
 * Bridezillas
 * Britain's Got Talent
 * Car SOS
 * Dance Moms
 * Deepwater
 * Dog and Beth: On the Hunt
 * Dog the Bounty Hunter
 * Ghost Town Gold
 * The Great Australian Bake Off
 * Hollywood Medium with Tyler Henry
 * Keeping Up with the Kardashians
 * Lip Sync Battle
 * Meet the Hockers
 * MTV Cribs UK
 * Neighbours at War
 * The NRL Rookie
 * South Beach Tow
 * Speeders
 * Storage Hunters
 * Sun, Sex and Suspicious Parents
 * Tattoo Fixers
 * Teen Mom
 * Tool Academy
   Total Divas
   Very Cavallari
   The Voice Australia
   The Voice US
   Wife Swap USA

WWE

  - WWE Raw
  - WWE SmackDown

Sport

In Victoria, Tasmania, South Australia, and Western Australia, during cricket broadcasts on 9Gem, Friday night National Rugby League matches were shown on 9Go!. Additionally, Liverpool FC’s tour games against Brisbane Roar and Adelaide United in 2015 were aired on this channel. The National Basketball League was also scheduled on Sundays under similar arrangements. Starting from August 16, 2017, WWE content including weekly one-hour versions of Monday Night Raw and SmackDown Live was broadcast, with Raw airing Thursdays at 11 PM followed by SmackDown Live after the Friday night movie.

Availability

9Go! is accessible in both standard and High Definition formats throughout metropolitan and regional markets via Nine Network’s owned-and-operated stations such as TCN Sydney, GTV Melbourne, QTQ Brisbane, NWS Adelaide, STW Perth, NTD Darwin, and NBN Northern New South Wales. Coverage also extends through affiliated broadcasters including WIN Southern NSW/ACT, GTS/BKN Broken Hill NSW, AMN Griffith NSW, VTV Regional VIC, STV Mildura, RTQ Regional QLD, TVT Tasmania, GTS/BKN Spencer Gulf SA, SES/RTS Eastern SA, WOW Regional WA, and Imparja Television for Remote Central & Eastern regions.

Logo and identity history

Originally developed under the name GO!99 in April 2009 featuring a black-and-white logo concept, the channel was officially announced as GO! in July that year with multi-coloured logos derived from this initial design. On February 2, 2014, GO! updated its branding introducing a new glossy three-dimensional logo incorporating multi-coloured gradients. Following a network-wide rebranding on November 26, 2015, the channel adopted the name 9Go! incorporating Nine’s signature "nine dots" alongside a lowercase "o." WIN Television employs a customized version combining its own logo above the original GO! logo used between 2009 and early 2014.

Identity history

- From August 9, 2009 to February 1, 2014: Known as "Good to GO!" during its first phase - Annual Christmas slogan since launch: "GO! HO! HO!" - Between 2010 and 2012: Promoted with "Let's GO!" - From February 2, 2014 to November 25, 2015: Branded as "GO! For It!" - Since November 26, 2015 to present: Returned to "Good to Go!" for its second era

External links

Related profiles

99Go!FFX (Australian TV channel)TTV1 (Australian TV channel)AABC Kids (Australia)
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