Nine's Wide World of Sports
| Company type | Sports broadcasting brand |
|---|---|
| Industry | Sports broadcasting, television |
| Founded | 1981 |
| Founder | Mike Gibson (presenter) |
| Headquarters | Sydney , Australia |
Area served | Australia |
Key people | Eddie McGuire (CEO from 2006), Ken Sutcliffe (host), James Brayshaw (commentator), Adam Gilchrist (commentator) |
| Products | Sports television broadcasts, sports anthology programming |
| Owner | Nine Network / Nine Entertainment Co. |
Nine's Wide World of Sports stands as a longstanding sports anthology brand in Australian television, broadcast on the Nine Network and available via the streaming platform Stan. This brand encompasses coverage of all major sporting disciplines and events, with premier broadcasting rights including rugby league (National Rugby League), rugby union (Super Rugby, Wallabies internationals), the four Grand Slam tennis tournaments (Australian Open, French Open, Wimbledon, US Open), the Summer Olympics, Winter Olympics, and springtime horse racing (Melbourne Cup). Previously, it held rights to Australian rules football (AFL), domestic cricket seasons, autumn horse racing, swimming until 2008, and golf coverage such as the US Masters since 2018.
1981–1990s – Establishment and Broadcast Rivalry
Wide World of Sports (WWoS) serves as Nine’s flagship sports programming identity, representing all its sports-related broadcasts. The inaugural WWoS magazine-style show premiered on 23 May 1981, initially presented by Mike Gibson alongside Ian Chappell, and later hosted by personalities such as Max Walker and Ken Sutcliffe. The series concluded in 1999, influenced by competition from pay-TV outlets like Fox Sports (partially owned by Nine), before making a comeback in 2008 with Sunday morning broadcasts.
Distinct and unrelated to the American ABC series sharing its name, Nine’s WWoS became closely associated with cricket coverage from the early 1970s onward. Owner Kerry Packer launched World Series Cricket after being denied Australian test match rights despite offering a substantial bid. By 1978, Packer had recruited leading international cricketers for this rival competition, transforming cricket broadcasting through innovations such as player microphones and multi-angle camera setups.
In 1979, following an agreement with ABC, Nine secured exclusive Australian cricket broadcast rights, anchoring its summer programming around both domestic and international cricket until 2006. David Hill played a significant executive role in shaping WWoS during this era. Key hosts included Mike Gibson and Ian Chappell.
Comedian Billy Birmingham’s 1984 album The Wired World of Sports humorously parodied Nine’s cricket commentary team, becoming a cultural phenomenon with several chart-topping releases.
A notable event in Australian media history occurred when Packer sold Nine to Alan Bond in 1987 for $1.2 billion, only to reacquire it in 1990 for $250 million. Early WWoS broadcasters also featured figures like Ron Casey.
In January 1995, Premier Sports Network (which later became Fox Sports) debuted and obtained rights to Australia’s West Indies cricket tour—introducing direct competition to Nine’s sports dominance. Nine attempted unsuccessfully to prevent pay-TV broadcasts under anti-siphoning legislation when the tour was also shown free-to-air on Network 10.
Rugby league remained a central sport for WWoS but faced disruption during the 1997 Super League conflict. That same year, Nine’s parent company acquired a 50% stake in Fox Sports while simultaneously scaling back traditional weekend sports content on free-to-air television in favor of subscription-based channels like Fox Sports.
Throughout the 1990s, WWoS diversified into selling sports merchandise such as autographed bats and memorabilia related to the Australian Rugby League.
Paul Sheahan and Max Walker were among the hosts of Wide World of Sports until its initial conclusion in 1999.
2000–2008 – Evolution of broadcasting agreements
In 2001, the broadcast rights for Friday night and Sunday afternoon Australian Football League matches shifted to The Nine Network, ending Seven Network's 44-year tenure. Between 2002 and 2006, Nine shared these rights with Network Ten and Foxtel, although Network Ten maintained exclusive coverage of the finals—a development that caught Nine's CEO Kerry Packer off guard.
Nine retained the broadcasting rights for major swimming competitions until 2008, scheduling these events during prime viewing hours. Early in the 2000s, Nine secured free-to-air rights spanning Australia's four principal sports: rugby league, Australian rules football (in partnership with Ten), cricket, and swimming. Despite a reduction in total sports content, Nine remained the dominant broadcaster for non-Olympic sports from 2000 through 2006.
As contracts approached expiration mid-decade, Nine extended its National Rugby League (NRL) rights until 2012 with a deal finalized in 2005. The network appointed Eddie McGuire as CEO in 2006, granting him responsibility over the Wide World of Sports brand.
In January 2006, Seven and Ten exercised a "first and last" rights agreement to outbid Nine’s $780 million proposal for AFL coverage from 2007 to 2011. Despite Nine’s promises to enhance regional and pay-TV broadcasts, the consortium secured the rights, concluding Nine’s AFL telecasts after September 2006.
By 2004, Nine generated approximately $30 million annually from Australian cricket broadcasts under contracts expiring in 2006. Cricket Australia sought increased fees; subsequently, in 2005 Nine secured a seven-year agreement valued at $45 million per year but ceased airing domestic cricket after the 2006-07 season.
By 2012, contracts worth around $1 billion for NRL and $300 million for cricket were nearing expiry. During this interval, Nine shifted focus to delayed National Basketball League coverage and weekly highlight programs beginning October 2006. Domestic cricket matches transitioned exclusively to Fox Sports.
2008–2020: revival of Wide World of Sports
Following a decade-long break, Wide World of Sports returned to Nine on 16 March 2008, preserving its original theme music and incorporating archival footage. The program was hosted by former presenter Ken Sutcliffe, alongside football commentator James Brayshaw and ex-cricketer Adam Gilchrist. Co-hosting duties rotated among former swimmers Giaan Rooney, Nicole Livingstone, and cricketer Michael Slater. That year also saw coverage of the Australian Open with an independent commentary team. Initially running for 90 minutes, the show was later expanded to two hours on Sunday mornings from 9am to 11am.
In 2008, Nine collaborated with Microsoft’s ninemsn to create a dedicated online section for Wide World of Sports. By 2009, Grant Hackett and Michael Slater joined as co-hosts; Livingstone moved to Network Ten, while Rooney departed Nine in 2012 for Seven Network. Although Seven was anticipated to broadcast the 2012 Summer Olympics, Nine secured comprehensive rights in partnership with Foxtel, also covering the Vancouver Winter Olympics in 2010.
For over four decades, Nine aired Wimbledon until dropping it after the 2010 tournament due to declining viewership. The Seven Network acquired Wimbledon rights from 2011 through 2019 (excluding the canceled 2020 event). In August 2012, Nine inked a five-year Australian Rugby League broadcast contract valued at $1.025 billion—the most lucrative in rugby league history—under the Wide World of Sports banner.
By 2013, despite competition for Cricket Australia rights, Nine retained them by exercising a matching clause after exclusivity negotiations ended. Historically, the network’s cricket coverage had won "Most Popular Sports Program" at the 1986 Logie Awards and received numerous subsequent nominations.
Steve Crawley led rugby league coverage on Wide World of Sports until his departure to FOX Sports in 2016; Tom Malone succeeded him as Director of Sport. After being dismissed in a cost-cutting move in 2014, Emma Freedman returned as an announcer in 2016. The weekly program concluded by 2017 and was replaced by Sports Sunday, which took over the Sunday 10am slot.
In 2017, WWoS featured the Netball World Series with hosts Erin Molan and commentators Liz Ellis, Sharelle McMahon, Cath Cox, and Anne Sargeant. That year also marked Ray Warren’s signing of a five-year extension linked to retaining rugby league rights and introduced GPS player tracking technology into rugby broadcasts. WWoS relinquished cricket rights to Seven West Media in 2018 but acquired coverage of the Australian Open tennis tournament. By 2019, WWoS streamed rugby digitally with Warren leading commentary and secured free-to-air plus streaming rights for golf’s Masters Tournament at Augusta National.
For the 2019 Australian Open, WWoS established a Melbourne-based studio featuring John McEnroe and Jim Courier as lead commentators. Although initially planned to air Australian Open through 2024, Nine purchased only the rights for the 2019 event from Seven. WWoS's portfolio included major tennis tournaments such as Sydney International, Brisbane International, Hopman Cup; Holden State of Origin rugby league; Cricket World Cup; Ashes series; The Masters golf; and National Basketball League (NBL) coverage.
In 2020, Macquarie Media launched an hour-long Wide World of Sports radio program hosted by Mark Levy. Additionally, WWoS introduced Greatest Australian Open Matches, presented by Todd Woodbridge and Sam Groth. That year also saw resolution of a scheduling conflict between the National Rugby League and Nine Network.
2020–present: Growth in Rugby and Tennis, Olympic Coverage, Stan Sport Launch, Melbourne Cup Acquisition
In November 2020, Nine Entertainment Co. obtained broadcasting rights for Rugby Australia, the French Open, and The Championships, Wimbledon. This transition moved pay-TV coverage to a dedicated sports package available on its streaming platform Stan, while select matches continued to be broadcast free-to-air on the Nine Network.
On 8 February 2023, Nine reclaimed the Olympic broadcast rights starting from the 2024 Summer Olympics through to the Brisbane 2032 Games. Shortly thereafter, on 20 February 2024, Nine secured the Melbourne Cup broadcasting rights for the period spanning 2024 to 2029.
In January 2025, the 9Network established a partnership with the Invictus Games Foundation, becoming the official Australian broadcaster for the Invictus Games Vancouver Whistler 2025.
Events
Nine's Wide World of Sports currently holds broadcasting rights for the following competitions:
Current
| Sport | Event | Broadcast partner(s) | Dates | Notes |
|---|---|---|---|---|
| Summer Paralympics | Paris 2024, Los Angeles 2028, Brisbane 2032 | Stan Sport | 2024, 2028, 2032 | |
| Winter Paralympics | Milan Cortina 2026, French Alps 2030 | Stan Sport | 2026, 2030 | |
| Summer Youth Olympics | Dakar, Senegal 2026 | 2026 | Live coverage of Opening & Closing ceremonies on 9Go!, all events streamed on Stan. | |
| Winter Youth Olympics | Gangwon, South Korea 2024 | 2024 | Opening & Closing ceremonies broadcast live on 9Go!, full event access via Stan. | |
| Summer Olympics | Melbourne 1956, Rome 1960, Tokyo 1964, Mexico 1968, Munich 1972, Montreal 1976, London 2012, Paris 2024, Los Angeles 2028, Brisbane 2032 | ABC (1956–1976), Network 10 (1968), Seven Network (1956–1976), Foxtel (2012), Stan Sport (from 2024) | Various years | |
| Winter Olympics | Sarajevo 1984, Calgary 1988, Albertville 1992, Lillehammer 1994, Vancouver 2010, Milan Cortina 2026, French-Alps 2030 | Foxtel (2010), Stan Sport (from 2026) | Various years | |
| Basketball | Women's National Basketball League | ESPN | Since 2022–present | All remaining matches streamed live each weekend on 9Now. |
| Golf | Australian Open | Fox Sports | Since 2022–present | Live broadcasts available on Nine and via 9Now. |
| Golf | Australian PGA Championship | Fox Sports | Since 2022–present | Live coverage on Nine and through 9Now. |
| Golf | US Masters | Fox Sports | Since 2018–present | Live broadcasts on Nine and accessible on 9Now. |
| Horse racing | Melbourne Cup Carnival | Sky Racing, Racing.com | From 2024 onward | Live coverage available on Nine and streaming via 9Now. |
| Horse Racing | Spring Racing Carnival | Sky Racing, Racing.com | Beginning in 2024 | Live broadcasts on Nine and through the streaming service 9Now. |
| Invictus Games | Vancouver-Whistler 2025 | Starting in 2025 | Live coverage broadcast on both 9Gem and streamed on 9Now. | |
| Auto racing | IndyCar Series | Fox Sports, ESPN (1990s), Stan Sport | Broadcast periods: 1990-1995, resumed from 2022 to present | Highlights shown on 9Go!, live races streamed via Stan Sport. |
| Auto racing | Indianapolis 500 | Stan Sport | Coverage during the late-20th century and resumed from 2022 onward | Highlights available on channel 9Go!, live events streamed on Stan Sport. |
| Auto racing | Formula E World Championship | Stan Sport | From 2022 to present | Highlights aired on channel 9Go!, live races accessible through Stan Sport. |
| Auto racing | World Endurance Championship | Stan Sport | Beginning in 2022 and ongoing | Highlights broadcast on channel 9Go!, live streaming via Stan Sport. |
| Auto racing | 24 Hours of Le Mans | Stan Sport | Coverage during the late-20th century and resumed since 2022 | The first two hours of race coverage aired live on channel 9Go!. |
| Rugby league | National Rugby League (NRL) | Seven Network (1971–1972), Network Ten (1983,1988–1991), ABC (1961–1972,1983,1992–1995), Fox Sports (1997–present) | Various years continuing to present day | Three live weekly matches; all finals including grand final; select matches also broadcast live on Nine channels in certain states. |
| Rugby league variants such as NRLW, All Stars matches, State of Origin series, Kangaroos and Jillaroos squads, Prime Minister's XIII fixtures, International Rugby League games, Queensland Cup, Canterbury Cup NSW. | Mainly Fox Sports; some games shown live across Nine channels. | From various starting points through to present day. | Extensive live coverage across multiple platforms. | |
| Rugby union competitions including Super Rugby Pacific, Super W league, Bledisloe Cup clashes, Wallabies and Wallaroos internationals, The Rugby Championship tournaments, Wallabies Spring Tours, Shute Shield and Hospital Cup competitions. | Broadcast split between Stan Sport and Fox Sports depending on event. | Coverage primarily since early-2010s with majority from around 2021 onward. | Live matches including finals; select games shown free-to-air in regional markets via Nine. | |
| British and Irish Lions tours along with men’s and women’s Rugby World Cups | Stan Sport with Australian fixtures broadcast live free-to-air on Nine | Scheduled for years including tournaments held in or after years like 2021 and upcoming ones such as in 2023 | ||
| Soccer: UEFA Champions League finals along with Europa League and Conference League finals broadcast free-to-air; UEFA Super Cup aired live on Nine/9Gem; English Premier League and FA Cup rights acquired from 2025 featuring select matches live on Nine/9Gem; remaining fixtures accessible via Stan Sport. | ||||
| Swimming: Australian Swimming Trials slated for coverage in 2025; Australian Swimming Championships covered between years including from mid-1980s to late-2000s before resuming in recent years from around 2023; FINA World Swimming Championships (25 m) broadcasting commencing from year 2022. | ||||
| Tennis: Australian Open rights held since around late-2010s; French Open coverage initially between early-2000s to late-2000s then resumed early-2020s; Wimbledon rights from early-1970s until early-2010s then recommenced early-2020s; U.S. Open coverage spanning mid-1980s to late-2000s before resuming recently from around early-2020s; United Cup since early-2020s; Adelaide International since circa early-2020s; Brisbane International since late-2010s; Hobart International since early-2020s. | Primarily available through Stan Sport with select matches broadcast live free-to-air across Nine/9Gem or Nine/9Go! channels. | |||
| Tennis team competitions such as Billie Jean King Cup and Davis Cup featuring exclusively Australian matches. | ||||
| Yachting: Sydney to Hobart Yacht Race beginning coverage in year 2024 with live broadcasts provided by Nine network. |
Past
| Sport | Event | Broadcast partner(s) | Dates |
|---|---|---|---|
| American football | National Football League | ESPN | 1990s |
| American football | Super Bowl | ESPN | 1990s |
| Australian rules football | E. J. Whitten Legends Game | 1996–2015 | |
| Australian rules football | Australian Football League | Network Ten (2002–2006), Fox Footy Channel (2002–2006) | 2002–2006 |
| Australian rules football | International Rules Series | 2001–2005 | |
| Australian rules football | South Australian National Football League | ABC | 1989–1992 |
| Baseball | Major League Baseball | ESPN (2014) | 1980s–1990s, 2014 |
| Basketball | Boomers vs. World | 2023 | |
| Basketball | FIBA Oceania Championship, FIBA Oceania Women's Championship | 2015 | |
| Basketball | National Basketball League | Fox Sports (2007, 2015–2016, 2018–2019) | 2007, 2015–2016, 2018–2019 |
| Commonwealth Games | Brisbane 1982, Auckland 1990, Kuala Lumpur 1998, Melbourne 2006 | ABC (1982), Foxtel (2006) | 1982, 1990, 1998, 2006 |
| Cricket | The Ashes in Australia | ABC (1974–1978) | 1974–1978, 1982–2018 |
| Cricket | Australia in England | Fox Sports (2011–2023) | Multiple years from 1977 to 2023 |
| Cricket | International Test Matches in Australia | 1979–2018 | |
| Cricket | ICC Cricket World Cup | Fox Sports (2011–2023) | From 1975 to 2023 editions |
| Cricket | JLT Cup and One Day International Cricket in Australia | Various years through mid-2000s and beyond | |
| Cricket | Twenty20 International Cricket in Australia and World Series Cricket | From late 1970s through mid-2010s |
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ProgramsNine's Wide World of Sports regularly broadcasts the following programs:
Former
Local Sports PresentersLocal sports segments are incorporated into Nine's primary 6pm news bulletins, with the following presenters featured:
WWOS RadioBeginning in 2020, Nine-owned radio stations have broadcast the Wide World of Sports radio show for one hour each weeknight from 6pm to 7pm. This program delivers coverage of sports at local, national, and international levels, featuring interviews with athletes, coaches, and media professionals.
Presenters and commentatorsNine's Wide World of Sports includes a diverse range of hosts and commentators who cover multiple sporting disciplines: Wide World of SportsPreviously known as Sports Sunday until 2024
Former Contributors
Any Given Sunday
2024 Paris OlympicsAll times listed are in AEST Presenters
Commentary Team
Field Reporters
2012 London OlympicsDuring Nine Network's broadcast of the 2012 London Olympics, shows such as Today, Mornings, and Millionaire Hot Seat were temporarily suspended. A two-hour daily highlights program titled London Gold was scheduled on weekdays at 9am, following live overnight event coverage.
Current
Former
NSW Cup
QLD Cup
The Sunday NRL Footy Show
100% Footy
Former
Australian Open
French Open
Wimbledon
US Open
CricketPresent Team
Cricket World Cup 2019, Women's Ashes 2019, Ashes 2019
2018 Home Summer of Cricket
Former Contributors
Guest International Commentators
Netball
Association Football
Tour Down Under Cycling
Rugby unionHosts: *Ken Sutcliffe *Cameron Williams *Bill Baxter Expert Analysts: *Brendan Cannon *Benn Robinson *Phil Waugh provided live ground reports alongside expert analysis *Nathan Sharpe also combined live ground reporting with expert insights Broadcast Callers: *Andrew Swain has served as Secondary Caller since early-2020s *Sean Maloney holds role as Main Caller since early-2020s Hosts active since early-2020s: *Nick McArdle *Roz Kelly Experts contributing analysis since early-2020s: *Tim Horan *Drew Mitchell *Andrew Mehrtens *Allana Ferguson *Morgan Turinui *Justin Harrison *David Campese *Michael Cheika *Sonny Bill Williams *Sera Naiqama Sideline Reporters: *Paddy Sweeney *Michael Atkinson National Basketball LeagueHosts: *Bill Baxter led hosting duties during seasons spanning from mid-2010s into late decade Experts: *Brad Rosen provided analytical commentary within same timeframe AFLCommentators for Friday Night Football and Sunday Football: Victoria games: *Eddie McGuire served as commentator between early-to-mid-2000s *Garry Lyon offered expert commentary within similar timeframe Interstate games: *Dermott Brereton acted as expert commentator from early-to-mid-2000s *Dennis Cometti provided commentary during same period Sunday Football roles: *James Brayshaw was commentator for both Victoria and interstate matches throughout early-to-mid-2000s *Gerard Healy contributed expert commentary during early years of this period Additional broadcast roles: *Tony Jones, boundary rider for Friday Night Football and studio host on Sundays within this era *Dr. Peter Larkins, boundary rider on Friday nights Boundary riders for Sunday interstate games included: *Anthony Mithen *Michael Roberts Commentators for interstate games on Friday nights also featured: *Dwayne Russell Sunday Football Victoria game commentary was provided by: *Brian Taylor SANFLKey personnel included: Hosts: *Ken Cunningham Commentators: *Kym Dillon *Ian Day *Graham Campbbell Field Commentators: *Brian Cunningham EJ Whitten Legends GamePersonnel involved: Hosts/Commentators: *Garry Lyon Commentators: *James Brayshaw *Brian Taylor *Billy Brownless *Peter Helliar *Craig Hutchison Field Commentators: *Tony Jones *Shane Crawford *Nathan Brown *Clint Stanaway The Footy Show PanellistsHosts: *Eddie McGuire, served during two periods: mid-'90s to mid-2000s and again late-2010s Regular contributors: *Sam Newman, consistent presence through mid-'90s until late-2010s *Trevor Marmalade, regular panellist until late-2000s Hosts following McGuire's initial tenure: *Garry Lyon, led hosting duties through late-2000s into mid-2010s *James Brayshaw, hosted post-Lyon era through mid-2010s *Rebecca Maddern, hosted during latter half of decade's second decade Reporters/Hosts: *Craig Hutchison, reporter then host at various intervals across late-2000s into late-2010s Other hosts included: *Neroli Meadows and Anthony Lehmann both hosted briefly in late-2010s Reporters/panellists over time included: *Damian Barrett *Billy Brownless *Shane Crawford Other panellists with shorter tenures were Matthew Lloyd,Brendon Fevola, Dane Swan, Chris Judd, Dave Hughes Current PanelHosts/Panelists currently active include:
Former PanelistsNotable past contributors:
SwimmingCoverage team for 2022 FINA World Swimming Championships included: Hosts:
Lead Commentary:
Expert Analysts:
Additional Hosting:
Melbourne Cup CarnivalKey contributors for Melbourne Cup Carnival coverage in year 2024: Eddie McGuire – studio commentary James Bracey – mounting yard reporting Francesca Cumani – analytical segments Billy Slater – jockey interviews AwardsThe coverage provided by Nine's Wide World of Sports has earned numerous nominations and accolades at the Logie Awards, demonstrating its significant acclaim within the industry. See also
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