Gecko (TV channel)

Network 10
Company type	Subsidiary
Industry	Television broadcasting
Founded	August 1, 1964; 62 years ago in Melbourne, Australia
Founder	United Telecasters consortium
Headquarters	Melbourne, Australia
Area served	Australia
Products	Television network
Owner	Paramount Skydance Corporation (UK & Australia division)

Network 10—also referred to as the 10 Network, Channel 10, or simply 10—is an Australian commercial television network operating as a wholly owned subsidiary within the Paramount Skydance Corporation's UK & Australia division. It stands among Australia's five principal free-to-air television broadcasters.

By 2024, Network 10 holds the position of the fourth most-watched TV network nationwide, ranking behind the Seven Network, Nine Network, and ABC TV, yet surpassing SBS in viewership.

Foundations

Between television’s debut in Australia in 1956 and 1965, the market comprised three networks: the National Television Network (currently Nine Network), the Australian Television Network (now Seven Network), and the government-funded ABC National Television Service (present-day ABC TV). In response to public dissatisfaction over imported content and limited local programming during the early 1960s, the Australian Government decided to issue a third commercial licence for each capital city. The inaugural third licence was awarded on 4 April 1963 to United Telecasters, a consortium including Amalgamated Wireless, Colonial Sugar Refining Company, Email, Bank of New South Wales, and NRMA.

The Australian television landscape operated on a dual structure: publicly funded stations managed by ABC, supported through government allocations and viewer licence fees (until 1972), alongside privately owned commercial networks financed by advertising revenue.

Inception

The network commenced operations as ATV-0 in Melbourne on 1 August 1964 under Ansett Transport Industries, which also managed an Australian domestic airline. Sydney’s TEN-10 launched on 5 April 1965 via United Telecasters, which shortly afterward introduced TVQ-0 in Brisbane. Adelaide’s SAS-10 followed later that same month.

Initially branded as the Independent Television System (ITS), it adopted the name The 0-10 Network in 1970 to mirror the channel numbers of its original stations, ATV and TEN.

Melbourne’s ATV pioneered colour broadcasts in 1967 with live coverage of horse racing at Pakenham, Victoria—a milestone witnessed by network executives and media representatives. Capitalizing on this achievement, the network promoted itself with the First in Colour slogan starting in 1974, preceding Australia’s official transition to colour transmissions on 1 March 1975.

1970–1988: Growth and initial era

During its initial five years, the 0-10 Network encountered financial difficulties and faced industry skepticism regarding its viability through the early 1970s.

In 1971, it launched Young Talent Time, which became a significant ratings hit running for seventeen years. Nonetheless, financial success was primarily driven by the provocative adult soap opera Number 96, debuting in March 1972. This groundbreaking program dominated Australian television ratings for three consecutive years and attracted substantial advertising income, increasing revenue from $1 million in 1971 to over $10 million by 1972.

From the mid-1960s forward, audience shares stabilized with Nine Network leading, followed by Seven Network, then the 0-10 Network, while ABC TV ranked fourth.

The network’s development was influenced by media magnate Rupert Murdoch’s efforts to penetrate Sydney’s commercial TV sector. After acquiring Wollongong’s WIN-4 and Festival Records during the early 1960s, Murdoch divested WIN in 1977 due to regulatory constraints but secured a 46% stake in Ten Sydney. Although his attempt to purchase Melbourne’s The Herald and Weekly Times failed in 1979, he acquired a controlling interest—a fifty percent share—in Ansett, which controlled Melbourne’s channel 0.

Also in 1979, the network launched the popular soap opera Prisoner.

On 20 January 1980, following ATV's switch from channel 0 to channel 10, the network rebranded as Network Ten. Brisbane’s TVQ remained on channel 0 until September 1988 when it transitioned to channel 10. In Adelaide during 1987, due to ownership realignments, Network Ten affiliate SAS-10 and Seven affiliate ADS-7 exchanged affiliations and frequencies; ADS-7 transformed into ADS-10 under Ten’s control.

After Murdoch obtained U.S. citizenship in 1985 to expand his American media ventures with Fox, Australian regulations compelled him to divest his key stations. These were acquired by The Northern Star, an entity within Frank Lowy’s Westfield Group. Following financial strains from the 1987 stock market collapse impacting Westfield, Network Ten was sold in 1989 to a consortium led by Charles Curran alongside former journalist Steve Cosser.

Network Ten achieved comprehensive national reach in 1988 with NEW-10 launching in Perth via satellite technology. That same year Northern Star took ownership of TVQ-10 after frequency adjustments and rebranded Canberra's CTC as part of the network ahead of aggregation initiatives.

1989–1994: Receivership and Relaunch

In 1989, due to falling audience numbers, network executive Bob Shanks rebranded the channel as 10 TV Australia, introducing a lineup of new prime-time game shows. Despite these efforts, viewer ratings remained low, resulting in the discontinuation of most new programs except for Eyewitness News, Neighbours, and E Street.

Northern Star Holdings, which owned the network, faced financial difficulties and regulatory scrutiny following the 1987 stock market downturn and an investigation into media ownership regulations. In September 1989, it announced a significant restructuring plan to address its debts, which included selling its smaller stations (ADS Adelaide, NEW Perth, and CTC Canberra) to Charles Curran’s Capital Television Group. This transaction was finalized in October 1989, effectively dividing Network Ten’s operations.

By September 1990, Northern Star entered receivership. On 13 January 1991, the network reverted to the Network Ten brand, debuting its initial ten watermark logo. However, in May 1991, the New South Wales Rugby League placed the network into liquidation. In 1992, Canadian media company Canwest acquired controlling interests in the primary stations and steered a strategic focus towards younger demographics. The Adelaide and Perth stations were reabsorbed by Network Ten in 1995.

1995–2007: Recovery and Success

After stabilizing financially, Ten Network Holdings went public on the Australian Stock Exchange in 1998. At that time, Ten maintained affiliate partnerships with Southern Cross Broadcasting across southern New South Wales, regional Victoria, Tasmania, and with Telecasters Australia in northern New South Wales and regional Queensland.

The network ventured into reality television in 2001 with the launch of Big Brother Australia. The debut episode became the highest-rated program of the evening, establishing Big Brother as a flagship series throughout the 2000s with eight seasons aired. Although it later moved to competing networks, Big Brother is scheduled to return to Network Ten in 2025. This momentum was followed by Australian Idol in 2003, an adaptation of the international singing competition franchise Idols. Australian Idol enjoyed considerable popularity until it concluded in 2009.

In 2004, Network Ten achieved its best performance since the 1970s by winning two rating weeks and securing second place nationally behind the Nine Network, surpassing the Seven Network. This marked a notable break from its typical third-place ranking since 2000.

By 2005, Canwest entered negotiations with newspaper publisher John Fairfax Holdings regarding a potential sale of the network amid anticipated easing of Australia's media cross-ownership regulations. Fairfax had previously owned the Seven Network until 1988 and was seeking to re-enter television broadcasting.

On 21 August 2005, Network Ten commemorated its 40th anniversary with a two-hour retrospective special titled Ten: Seriously 40, hosted by Bert Newton and Rove McManus.

On 27 October 2005, Ten announced it would end its long-running morning talk show Good Morning Australia after a 14-year run, concluding host Bert Newton’s association with the network. Newton subsequently returned to Nine Network despite an offer to stay. The program was succeeded by 9am with David & Kim, which aired nationally from 2006 through 2009.

From 2006 until 2008, Ten held broadcasting rights for Sydney New Year's Eve, before these rights reverted to Nine Network in 2009.

On 7 August 2007, Network Ten and Foxtel entered into an agreement allowing Ten’s digital broadcast signal to be transmitted via Foxtel’s cable and satellite services. Previously, Ten was available on Foxtel only through analogue transmission and on Austar via standard definition digital. In October of that year, Ten also partnered with Optus, enabling its digital signal to be accessible on Optus cable starting December 1.

On 16 December 2007, Ten HD launched as a separate channel—the first new commercial metropolitan channel introduced in Australia since 1988. This channel ceased operations on 25 March 2009 and was replaced by a sports-oriented high-definition channel known as One HD.

2009–2015: Canwest divestment and launch of multichannels

On 24 September 2009, Canwest divested its majority 50.1% ownership in Ten Network Holdings for $680 million as part of efforts to alleviate substantial debt burdens. Subsequently, Canwest sought creditor protection under bankruptcy laws due to liabilities totaling CA$4 billion across its media portfolio.

James Packer re-entered the Ten Network on 20 October 2010 by acquiring a 16% equity share, marking his return four years after exiting PBL Media.

The digital channel Eleven (presently known as 10 Peach) was introduced on 11 January 2011, designed to appeal to audiences aged between 13 and 29. Popular shows including Neighbours and The Simpsons were shifted to this channel. CBS Studios International maintained a one-third ownership stake in this collaboration.

On 8 May 2011, Ten revamped its sports-focused channel One (currently 10 Bold), transforming it into a general entertainment outlet targeting male viewers, positioning it against competitors such as 7mate.

In 2012, Network Ten experienced a significant decline in viewership following several failed program launches, resulting in a drop to fourth place behind ABC TV for over thirty consecutive nights. This downturn prompted the resignation of Chief Programming Officer David Mott.

By September 2012, Ten partnered with TVSN to broadcast its datacast shopping channel on the free-to-air multiplex at LCN 14 within metropolitan regions.

Amidst declining advertising revenues and audience erosion, Ten disclosed a $12.9 million loss in late 2012 and announced workforce reductions alongside potential consolidation of production operations.

On 17 September 2013, Ten introduced Spree TV, a free-to-air datacasting channel featuring paid programming and home shopping content through collaboration with Brand Developers.

Regional analogue transmissions concluded on 10 December 2013.

To celebrate its half-century milestone on 1 August 2014, Ten aired a special program titled 50 Years Young on 3 August following schedule adjustments.

On 15 June 2015, Foxtel—partly owned by News Corp—secured a proposed acquisition of a 15% shareholding in Ten Network Holdings subject to ACCC approval. Prior to this, Discovery had withdrawn from a joint bidding arrangement with Foxtel. In July of the same year, Paul Anderson was appointed as CEO of Ten Network Holdings.

2016–2017: Affiliation shifts and financial challenges

A high-definition simulcast of Channel 10 recommenced broadcasting on 2 March 2016, relegating the previously HD One channel (now known as 10 Bold) exclusively to standard definition.

On 29 April 2016, the Nine Network terminated its regional partnership with WIN Television following legal disputes related to its catch-up streaming service, 9Now. Nine instead entered an affiliation agreement with Southern Cross Austereo—Network Ten’s primary regional partner. Concurrently, Ten secured a five-year affiliation deal with WIN effective from 1 July, making WIN the principal broadcaster of Network Ten content across key regional markets. WIN’s owner and largest shareholder in Ten, Bruce Gordon, intended to increase his stake pending anticipated changes in media ownership regulations.

Following the announcement of a $232 million loss for the first half of the year, principal shareholders Lachlan Murdoch, Bruce Gordon, and James Packer withdrew backing for a crucial $250 million guaranteed loan designed to prevent receivership. This loan was intended to replace an existing $200 million facility expiring in December. On 13 June, Ten requested a temporary suspension of trading on the Australian Securities Exchange while exploring strategic options amid mounting financial pressure. The company entered voluntary administration the next day.

On 28 August 2017, CBS Corporation—holding a one-third interest in multichannel Eleven and serving as Ten’s largest creditor—agreed to acquire the network for $123 million. CBS restructured Ten’s debt obligations, covering guarantees extended to billionaire shareholders Packer, Murdoch, and Gordon as well as loans from the Commonwealth Bank. Existing shareholders consequently lost their investments. Although Gordon and Murdoch submitted a joint acquisition proposal, it failed to receive administrator approval.

At a creditors’ meeting held on 12 September, CBS’s offer was overwhelmingly accepted due to apprehensions regarding Murdoch’s prior management approach and concerns about potential job losses under his ownership. The transaction was finalized on 16 November 2017 with shares transferred to CBS Network Ten BV, an entity registered in the Netherlands.

2017–2024: Transition to CBS and Paramount Ownership

Following its acquisition by CBS, the network was incorporated into CBS Studios International. Ten increased its funding for Australian programming, utilizing the budget freed up by ending its content supply agreement with 21st Century Fox. In 2019, CBS reinstated an internal advertising sales division, concluding Ten's four-year collaboration with Foxtel-affiliated Multi Channel Network (MCN). A primary objective behind CBS's purchase was to introduce its streaming platform, CBS All Access, to the Australian market, which launched as 10 All Access in December 2018.

On 31 October 2018, Network Ten underwent a rebranding to become Network 10, adopting a new circular logo designed to convey a vibrant and adventurous brand image. Simultaneously, the multi-channels Eleven and One were rebranded as 10 Peach and 10 Boss, aiming at younger adult viewers and mature audiences respectively. Due to trademark conflicts, 10 Boss was renamed 10 Bold in December 2018.

After the December 2019 merger of CBS Corporation with Viacom forming ViacomCBS, Network 10 was integrated into ViacomCBS Networks UK & Australia alongside Channel 5. Early in 2020, Viacom channels in Australia were brought under Network 10’s sales management, moving away from Foxtel Media representation. Network 10 began collaborative productions with Channel 5, including drama miniseries such as Lie With Me and documentaries like The Royals Revealed.

In July 2020, Network 10 announced the launch of a third digital channel named 10 Shake, which premiered on 27 September. This channel broadcasts Nickelodeon’s children’s shows during daytime hours and features "edgy" young adult content from Comedy Central, MTV, and CBS during prime time.

September 2020 saw metropolitan channel rearrangements to accommodate 10 Shake, with 10 Bold becoming exclusively available on channel 12. In March 2021, Network 10 secured a two-year regional affiliation agreement with Southern Cross Austereo commencing in July, replacing its previous deal with WIN.

In February 2022, Network 10 and Paramount+ commissioned NCIS: Sydney, expanding the CBS franchise within Australia. Shortly thereafter, ViacomCBS rebranded as Paramount Global to consolidate its corporate branding.

On 12 August 2022, shopping channel Spree TV ceased operations and was replaced by Gecko on channel 17. On 1 August 2023, 10 Shake was rebranded as Nickelodeon, integrating programming from Nick Jr., Nickelodeon, and Nick at Nite; consequently, the Foxtel pay-TV Nickelodeon channel was discontinued.

On 12 June 2024, 10 Peach and 10 Bold underwent rebranding as 10 Peach Comedy and 10 Bold Drama, better reflecting their content focus.

Network 10 celebrated its 60th anniversary on 1 August 2024.

2024–present: Acquisition of Regional Affiliate Stations

On 17 December 2024, Southern Cross Austereo announced it would sell its regional television licenses covering Regional Queensland, Southern New South Wales/ACT, and Regional Victoria to Network 10. Under this agreement, SCA will receive profit shares from these stations for five years following completion. The transaction was finalized on 1 March 2025.

On 13 February 2025, Network 10 declared plans to acquire its Northern NSW/Gold Coast affiliate from WIN Television, with the deal completing on 1 May. As a result of these acquisitions, Network 10 now directly owns and operates the four principal regional licenses across Australia's eastern states, becoming only the second network after the Seven Network to hold such ownership.

In June 2025, preceding a schedule overhaul on the evening of 30 June, Network 10 initiated a brand refresh aimed at unifying its assets: it updated its logo by removing the circle element; merged the streaming service 10Play under the singular "10" brand to align both linear channels and digital platforms; and shortened channel names—transforming "10 News First," "10 Bold Drama," and "10 Peach Comedy" into "10 News," "10 Drama," and "10 Comedy," respectively.

Domestic content

Network Ten's Australian lineup features popular shows such as Neighbours, Gogglebox Australia, Australian Survivor, I'm A Celebrity...Get Me Out of Here!, The Amazing Race Australia, MasterChef Australia, Shark Tank Australia, Bondi Rescue, Ambulance Australia, Big Brother Australia, Talkin' 'Bout Your Generation, House Hunters Australia, Airport 24/7, The Dog House Australia, Dogs Behaving (Very) Badly, Have You Been Paying Attention?, The Cheap Seats, Thank God You're Here, Taskmaster Australia, The Inspired Unemployed, Deal or No Deal, Sam Pang Tonight and the annual AACTA Awards.

International content

Network 10 acquires American programs through partnerships with affiliated companies including Paramount Global Content Distribution, Nickelodeon International, Miramax, United International Pictures, DreamWorks, Pixar, Warner Bros. International Television Distribution, Umbrella Entertainment, and Transmission Films. Before its purchase by CBS, 10 had a longstanding association with Paramount Global for Australian broadcasting rights.

Following Network 10’s insolvency and subsequent acquisition by CBS in October 2017, its production agreement with 20th Century Fox concluded, resulting in the loss of rights to series such as The Simpsons, Modern Family, and Fresh Off the Boat. Many of these programs then transitioned to Disney-owned Seven Network after Disney acquired 21st Century Fox.

In 2018, Network 10 established a fresh content agreement with Warner Bros. and Roadshow Entertainment, securing programming rights through to 2025.

Collaborative international programs

Shared American content broadcast on both 10 and Seven, including their digital sub-channels, stems from agreements with CBS Studios, DreamWorks / DreamWorks Animation, and Warner Bros. International Television Distribution.

Content jointly aired by 10 and Nine is obtained via contracts with CBS Studios, United International Pictures, DreamWorks / DreamWorks Animation, Walt Disney Studios Motion Pictures / Pixar Animation Studios, and Warner Bros. International Television Distribution.

Programs shared between 10 and ABC are sourced through arrangements with Nickelodeon International and Warner Bros. International Television Distribution.

Past programming

Historically, the network has aired titles from major studios including 20th Century Fox (1980s–1997, 2007–2017), Regency Enterprises (2015–2017), Sony Pictures (1990s until 2020), NBCUniversal (1988–2016), Metro-Goldwyn-Mayer (late 1990s–2004), Touchstone (2017–2022), Roadshow (1980s–1990s, 2018–2024), and Lionsgate Films (2019–2024).

In 2009, after more than two decades, Network Ten lost Universal Pictures' broadcast rights when the Seven Network secured a substantial long-term contract valued at $500 billion for the studio’s television distribution rights.

News and current affairs

Network 10's news division, known as 10 News, delivers local weeknight bulletins alongside national updates during weekday lunchtimes, afternoons, late nights, and on weekends.

For international reporting, it utilizes resources from its affiliate CBS News and rebroadcasts CBS's CBS Mornings on weekday overnights and Sunday mornings.

In November 2006, Network 10 reportedly secured a $6 million annual agreement with CBS to broadcast CBS News content and shows such as 60 Minutes, Dr. Phil, Late Show with David Letterman, and 48 Hours. This deal followed unsuccessful talks between CBS and Nine Network, which opted not to meet an $8 million yearly fee. Subsequently, Ten resold select 60 Minutes segments to Nine.

On 31 July 2012, Network 10 acquired the rights to Entertainment Tonight after the program concluded its run on Nine Network due to reductions in overseas purchases.

Toward the end of 2012, Network 10 reported a loss of $12.9 million amid declining advertising revenue and audience figures, prompting layoffs and plans to centralize production processes.

A significant reorganization in September 2020 combined local bulletins for Brisbane and Adelaide with those produced in Sydney and Melbourne; production of the Perth bulletin was also relocated back to Sydney. From February 2023 through August 2024, these changes were progressively reversed: separate editions for Adelaide and Melbourne bulletins were reinstated; Perth's bulletin production returned to Subiaco; by September 2024, Sydney and Brisbane resumed distinct local bulletins.

Sport

Under the 10 Sport brand, the network is a prominent broadcaster of Australian sports, although since the Paramount acquisition, it has reduced its sports programming slate.

In 2002, Network 10 collaborated with Nine Network and Foxtel to secure Australian Football League (AFL) rights, ending Seven Network’s four-decade tenure. Ten aired Saturday matches and finals before jointly bidding $780 million with Seven for the 2007–2011 seasons. Unlike prior arrangements, Ten shared finals coverage and alternated grand final broadcasts, including airing the pre-season Grand Final and Brownlow Medal ceremonies in alternating years. Ten ceased AFL coverage after the 2011 season.

The network covered the 2007 Rugby World Cup and began broadcasting Formula One races in 2003 following Nine’s withdrawal. It obtained exclusive broadcast rights for all Big Bash League (BBL) matches in Australia by investing $100 million over five years starting in 2013—marking its entry into premier domestic cricket coverage. Previously, it held rights for the Indian Premier League.

In partnership with Foxtel, Network 10 held broadcasting rights for the 2010 Commonwealth Games. It also acquired the rights to the 2014 Winter Olympics in Sochi for AUD$20 million after other broadcasters pulled out due to budget concerns.

In 2018, Network 10 secured rights to the Melbourne Cup Carnival after Seven concluded a 17-year run. The network also broadcast the 2019 Rugby World Cup.

By 2021, Network 10 had obtained extensive football broadcasting rights including A-League Men and Women matches, Socceroos and Matildas fixtures, as well as Asian Football Confederation competitions such as the AFC Champions League and World Cup qualifiers. These football events are shown across both Paramount+ streaming service and free-to-air channels.

Availability

Network 10 transmits in both SD and 1080i HD formats. The primary content is delivered via fibre optic links from ATV Melbourne to its affiliated regional stations and sister channels, while national news coverage originates from TEN Sydney. Local affiliates provide region-specific news and advertising, serving metropolitan and regional audiences through Network 10's owned-and-operated stations: TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, NEW Perth, TNQ Regional Queensland, NRN Northern New South Wales & Gold Coast, CTC Southern NSW & ACT, and GLV/BCV Regional Victoria.

In regional Australia, the network's programming is extended through affiliates owned by Seven West Media (SGS/SCN Spencer Gulf & Broken Hill), WIN Television (MGS/LRS Eastern SA, MDN Griffith), as well as through Tasmanian Digital Television, Darwin Digital Television, Central Digital Television, and West Digital Television. Furthermore, Network 10 is accessible via Foxtel’s cable and satellite pay television platforms.

10 HD

The 10 HD multichannel first launched on 16 December 2007, initially available on channels 1 and 14 before being discontinued on 26 March 2009 with the introduction of One HD. It was reinstated on 2 March 2016 to simulcast identical content in 1080i high definition.

Starting in 2002, Network 10 utilized a loop of HD demonstration material during business hours for retail display purposes. After the Nine Network relaunched 9HD in November 2015, Network 10 announced intentions to bring back 10 HD but faced technical and licensing hurdles.

On 11 February 2016, some smart televisions briefly detected a "ghost broadcast" of 10 HD. The channel officially resumed its HD simulcast on channel 13 at 3 pm on 2 March 2016, coinciding with the commencement of the Virgin Australia Supercars Championship. As a result, One reverted to standard definition on channels 1 and 12. Network 10’s HD broadcasts utilize MPEG-4 compression technology.

Streaming service

Network 10’s complimentary video on demand and catch up TV platform, 10 (previously known as 10Play), was launched on 29 September 2013 as a replacement for the earlier limited catch-up website. In December 2022, the service expanded to include FAST channels. Users can access the platform via web browsers, mobile applications, smart TVs, set-top boxes, and gaming consoles.

Paramount+

The ad-free subscription streaming service 10 All Access debuted on 4 December 2018, featuring content from both Network 10 and CBS libraries, original productions, a live stream of CBS News, and early availability of selected CBS series.

Following the merger of CBS Corporation and Viacom into ViacomCBS in 2019, plans were announced in August 2020 to launch a unified global streaming brand consolidating CBS All Access, Showtime originals, Paramount Pictures films, and regional content—including migrating existing services like 10 All Access.

On 16 September 2020, the service was rebranded as Paramount+, officially launching on 11 August 2021. The platform premiered the second season of Five Bedrooms alongside Australian originals such as Spreadsheet, Last King of the Cross, and the film 6 Festivals.

In 2022, Paramount+ acquired exclusive Australian streaming rights to the FA Cup and broadened its original content lineup with series including Spreadsheet, The Bridge Australia, Couples Therapy Australia, teen drama More Than This, lifestyle show Undressed, and documentary Sky Blue: Inside Sydney FC.

By 2023, Paramount+ released further original titles such as Last King of the Cross, One Night, NCIS: Sydney, The Betoota Advocate Presents, comedy series The Inspired Unemployed (Impractical) Jokers, along with the film The Appleton Ladies' Potato Race.

Pluto TV

In August 2023, Network 10 revealed the introduction of an Australian version of Pluto TV integrated within its live streaming service, 10 Play. The launch featured a selection of FAST channels showcasing series such as South Park, I Love Lucy, and Happy Days, along with MTV and Nickelodeon branded streams including MTV Reality, Nick Classics, and Nicktoons.

Controversy

For the 2006 season of Big Brother, Ten appointed two content censors instead of one. The Federal Minister for Communications at the time, Senator Helen Coonan, reportedly kept a close watch on the show's 2006 run. Consequently, Big Brother Uncut was retitled Big Brother: Adults Only for that year. The Australian Communications and Media Authority (ACMA) determined that Network Ten violated clause 2.4 of the Australian Commercial Television Code of Practice due to broadcasts on 30 May, 13 June, and 4 July 2005 failing to classify content according to Television Classification Guidelines.

Despite substantial edits made to Big Brother: Adults Only, controversy remained. Following an early termination prompted by a reported sexual assault incident within the house, two contestants were expelled, which led to public backlash and demands for the show's cancellation. The episode attracted widespread media attention, with the Australian Prime Minister urging Network Ten to exercise self-regulation and discontinue the program.

Prior to the fifth anniversary of the September 11 attacks, Network Ten screened 911: In Plane Site, a documentary examining conspiracy theories surrounding the events. This prompted Federal Labor MP Michael Danby to call for the dismissal of the network’s programming director.

On 8 October 2008, ACMA found Network Ten in breach of the Commercial Television Industry Code of Practice for employing subliminal advertising during the 2007 ARIA Music Awards broadcast aired on 28 October 2007. The network inserted single-frame images (lasting 1/25th of a second) into the transmission—a tactic uncovered by ABC's Media Watch.

Logo and identity history

Between 1964 and 1984, Network Ten's four stations—ATV-0/ATV-10 Melbourne, TEN-10 Sydney, TVQ-0 Brisbane, and SAS-10 Adelaide—each utilized unique logos. Additionally, several network-wide logos appeared from the mid-1960s through the early 1980s.

By late 1985, ATV-10, SAS-10, and TEN-10 adopted a standardized logo featuring a circular design with "TEN" styled as a neon sign. Originally launched by TEN-10 in January 1983, it was subsequently embraced by ATV-10 in June 1984 and SAS-10 in October 1985. When TVQ-0 rebranded as TV0 in April 1983, it employed a comparable neon circle logo.

Initiating a series of branding updates, on 24 January 1988 ATV-10, ADS-10, and TEN-10 introduced the "X TEN" logo; Perth's NEW-10 followed in May, with TVQ-0 transitioning to TVQ-10 in September. The network underwent another rebrand on 23 July 1989 as "10 TV Australia."

On 13 January 1991, Network Ten unveiled a new emblem displaying lowercase "ten" enclosed within a circle—a design that experienced four variations over nearly three decades. Early iterations featured a metallic ring with blue background and yellow lettering; a yellow ring was introduced in 1995 but reverted back to metallic by 1997. The yellow ring became permanent with the launch of the "Electric" ident in October 1999.

On 16 December 2007, the logo was updated with a glossy "ball" effect coinciding with HD broadcasting capabilities. It underwent another change on 22 June 2013 to adopt blue rings and lettering.

On 31 October 2018, Ten revealed its first major rebranding since 1991 by replacing the "ten" wordmark with a numeric "10" inside a circle. Most recently, on 30 June 2025, Ten streamlined its logo by removing the surrounding circle entirely, adopting a standalone "10" as its primary symbol—aligning with rebranding efforts for its multichannels 10 Comedy and 10 Drama.

Slogans

The 0–10 Network (1970–1980)

1970: Make Love, Not Revolution! (A response to Seven Network's "Revolution" campaign)
1974–1975: First In Color (Used in Melbourne, Sydney, and Adelaide)
1976: The Big Parade! (Melbourne and Brisbane; inspired by "Seventy-Six Trombones")
1977: I Like It! (Derived from Silver Convention)
1978: Channel Ten is the Great Entertainer! (Sydney)
Summer 1977/78: Keep Your Eye on the Circle, Keep Your Eye on The 0! (Melbourne and Brisbane)
1979–1980: Come Up to TEN! (Sydney and Adelaide)

Network Ten (1980–2018)

1980 (Melbourne), 1981 (Adelaide): You're on Top with Ten!
1982–1983: Reach from the Stars on Channel 10! (Melbourne)
1983–1984: You're Home on Ten (Melbourne, Sydney, Adelaide; intermittently used by ATV-10 during 1985–86)
1985–1986: It's Your Home on Ten! / 'Cause You're Home on Ten (Melbourne and Adelaide)
1985–1988: Ten out of Ten Australia – We Give You Ten (Sydney and Adelaide)
1988: We're For You! (alternatively, Ten's for You!)
24 January 1988 – 23 July 1989: X TEN (also applied to Capital Television after aggregation in Southern NSW/ACT; Brisbane adoption delayed until September 1988)
1989: Something's Going On Around Here! / Look! You've Got a Friend on TEN
23 July 1989 – 13 January 1991: 10 TV Australia (including Capital Television)
1990–1994: The Entertainment Network (also utilized by Star Television and Capital Television)
Summer 1990/91: Channel Ten's Summer of Entertainment!
1991: That's Entertainment! (influenced by CBS's "Get Ready 1990"; also adopted by Capital Television and QTV)
1992: This Is It! (borrowed from ABC and Fox campaigns; also used by Northern Rivers Television)
1993: It's on Ten! (modeled after FOX's slogan)
1994: That's Ten! (including Ten Capital)
February 1995 – November 1997: Give Me Ten!
Summer 1997/98: Have a Cool Summer
February 1998 – August 1999: Turn Me On Ten
September 1999 – November 2000: Ten.
Summer 2000/01: Let Ten Entertain You...
11 February 2001 – 22 January 2012: Seriously Ten
Summer 2009/10: Summer's Looking Good!
2012 (22 January – 6 May): Turn It On (inspired by David Guetta featuring Nicki Minaj's track)
1 January 2014 – 31 October 2018: Turn on 10
1 August 2014: 10, Celebrating 50 Years Young

Network 10 (2018–present)

31 October 2018 – 23 October 2019: TV with a Twist
23 October 2019 – 15 October 2020: Now You're Talking
15 October 2020 – 12 July 2022: There's No Place Like 10
12 July 2022 – 30 June 2025: TV That's So Good
6 October 2022 – present: A Mountain of Entertainment (shared branding with Paramount+ streaming platform, referencing Paramount Pictures' emblem)
30 June 2025 – present: Seriously Good Entertainment

External links