Way Funky
| Company type | Private |
|---|---|
| Industry | Swimwear manufacturing |
| Founded | 2002 |
| Founder | Duncan McLean |
| Headquarters | Victoria , Australia |
| Products | Swimwear (Funkita, Funky Trunks, Kiargo) |
| Website | www |
Way Funky Company Pty Ltd, commonly known as Way Funky, is an Australian swimwear producer headquartered in Victoria. Established in 2002 by Duncan McLean, the company focuses on vibrant, chlorine-resistant athletic swimwear and offers competitive swimwear that meets FINA approval standards.
The company oversees three distinct swimwear lines: Funkita, designed for females of all ages; Funky Trunks, tailored for males including boys and men; and Kiargo, a women's fashion swimwear collection.
History
The brand Funky Trunks debuted in 2002, followed by the introduction of Funkita in 2004, and the launch of the Kiargo line in 2006.
In the media
In 2007, Way Funky enlisted Australian model Craig Barnett for its promotions. By 2010, the company became one of the pioneering major brands to collaborate with an openly gay athlete—Olympic gold medalist diver Matthew Mitcham—who served as the international ambassador and face of Funky Trunks during the brand’s global expansion into markets such as Australia, Europe, and the United States.