Hasselblad XPan

Victor Hasselblad AB

Company type	Private
Industry	Photography equipment, Imaging devices
Predecessor	F. W. Hasselblad and Co.
Founded	1841 in Gothenburg, Sweden
Founder	Fritz Wiktor Hasselblad
Headquarters	Gothenburg , Sweden
Area served	Worldwide
Key people	Victor Hasselblad (founder), Christian Poulsen (former CEO)
Products	Medium format cameras, photographic accessories, image scanning devices
Number of employees	Not specified (over 20 during WWII; current not given)
Parent	DJI (majority owner since early 2017)
Website	www.hasselblad.com

Victor Hasselblad AB is a Swedish enterprise specializing in medium format cameras, photographic accessories, and image scanning devices, headquartered in Gothenburg, Sweden. The brand is renowned for its iconic analog medium-format cameras equipped with a waist-level viewfinder. Hasselblad cameras gained historical significance by being the primary equipment used during the Apollo missions, capturing nearly all still images on the lunar surface. In 2016, the company introduced the X1D-50c, recognized as the first compact mirrorless medium-format digital camera globally, significantly advancing the portability of medium-format photography. Annually, Hasselblad manufactures around 10,000 cameras within a modest three-story facility.

Company history

Established in 1841 in Gothenburg by Fritz Wiktor Hasselblad, the firm began as a trading company named F. W. Hasselblad and Co. The photographic division was later initiated by his son, Arvid Viktor Hasselblad, who famously remarked that while it might not be profitable, it would allow photography without restrictions.

In 1877, Arvid commissioned the construction of Hasselblad’s long-standing headquarters, which remained operational until 2002. During his honeymoon trip, he encountered George Eastman, founder of Eastman Kodak. By 1888, Hasselblad had secured exclusive rights to distribute Eastman products throughout Sweden. The photographic segment flourished to such an extent that in 1908 it was separated into Fotografiska AB, developing an extensive network of shops and laboratories nationwide. Leadership transitioned to Karl Erik Hasselblad, who prepared his son Victor by sending him to Dresden—then a center of optics manufacturing—around 1924.

Victor acquired diverse experience across Europe and the United States, including collaboration with George Eastman in Rochester before returning home. Following family disagreements, Victor departed in 1937 and launched his own photo retail and laboratory business in Gothenburg named Victor Foto.

World War II

During the Second World War, Swedish military forces retrieved a German aerial reconnaissance camera from a downed aircraft. Recognizing its strategic importance, they enlisted Victor Hasselblad in 1940 to develop a similar aerial camera system. Victor founded Ross AB in Gothenburg and commenced development of the HK7 camera.

By late 1941, with a workforce exceeding twenty employees, Hasselblad produced the SKa4 camera designed for fixed installation on aircraft. Between 1941 and 1945, the company delivered 342 units to Sweden’s armed forces.

In 1942, following Karl Erik’s passing, Victor assumed leadership of the family enterprise. Alongside aerial cameras, Hasselblad manufactured over 95,000 components for watches and clocks by the war’s conclusion.

Post-war

After World War II ended, Hasselblad maintained production of watch and clock parts while expanding into other mechanical manufacturing sectors including slide projectors and components for Saab automobiles.

The company’s first commercially successful camera was the Hasselblad Universal, designed by Szilárd Szabad. With over 1,500 units produced, it became favored among professional photographers across Scandinavia and helped challenge Kodak and Agfa’s dominant market share of approximately 90%.

Victor Hasselblad’s vision was to develop premium-quality cameras for civilian use. Between 1945 and 1946 initial concepts for the Rossex camera were created through an internal design contest won by Sixten Sason—the designer behind Saab’s original car bodywork.

The 1600 F model debuted in 1948 but required numerous refinements due to its complex engineering; about fifty units were produced in 1949 followed by roughly 220 (Series One) in 1950. The Series Two iteration (1950–1953) saw production increase to approximately 3,300 units featuring improved reliability though repairs remained frequent. Its focal-plane shutter presented maintenance challenges but allowed use of 120 film providing a square format without needing to rotate the camera.

In 1954 Hasselblad introduced the SWA (supreme wide angle), combining a new 38 mm Biogon lens designed by Ludwig Bertele at Zeiss with a shallow non-reflex camera body. Although catering to a niche market segment, the SWA was technologically advanced and influenced subsequent models. These innovations were presented at Germany’s photokina trade fair in 1954 where they attracted broader attention.

The 1000 F model launched in 1953 featured a focal-plane shutter alongside a high-performance 250 mm f/4 Sonnar sport lens optimized for wildlife photography. Lens options ranged from a 60 mm Distagon to an 80 mm Planar up to the long-range 250 mm lens.

In December 1954 Modern Photography magazine commended the durability of the 1000 F following extensive testing despite some shutter-related issues. These difficulties prompted replacement with a lens-mounted Compur shutter system in subsequent models that enhanced reliability and exposure accuracy by masking film until shutter activation—setting a dependable standard for future Hasselblad cameras.

Hasselblad camera achieves prominence

A defining milestone for Hasselblad occurred in 1957 with the debut of the 500 C, which succeeded the 1000 F model. This design served as the cornerstone of Hasselblad’s camera lineup for five decades, with various iterations produced until 2006. The company only became profitable by 1960, as earlier income depended heavily on importing photographic materials, including products from Kodak.

NASA began incorporating Hasselblad cameras into its space missions in 1962, prompting requests for specific design adaptations. The first motorized model, the 500 EL, was introduced in 1965 largely due to NASA’s requirements. Although Hasselblad had been gaining respect within professional circles during the 1950s, NASA’s endorsement significantly elevated the brand’s public profile.

By 1966, as camera sales increased steadily, Hasselblad withdrew from photographic supply and retail businesses by selling Hasselblad Fotografiska AB to Kodak.

Developments from the 1970s onward

In 1976, Victor Hasselblad sold the company to the Swedish investment group Säfveån AB. Following his death in 1978, he left a substantial portion of his wealth to establish the Hasselblad Foundation.

The introduction of the 2000 series in 1977 brought focal plane shutters and aimed to achieve full automatic exposure control. However, the hurried release of the 2000 FC model omitted these automated features due to strategic shifts. This marked the final new camera launched during Victor Hasselblad’s lifetime.

Hasselblad AB went public in 1984 with a 42.5% stock offering on the Swedish exchange. By 1985, Incentive AB had acquired majority ownership and completed full privatization by 1991.

In 1985, Hasselblad founded Hasselblad Electronic Imaging AB to focus on digital imaging and transmission technology development.

The automated focal plane shutter-equipped 200 series was launched in 1991, representing the last significant evolution of the classic “V-System” cameras.

Ownership changed hands in 1996 when UBS, Cinven, and Hasselblad management took control.

Partnership with Fuji, Shriro, Imacon, and transition to digital

Starting in 1998, Hasselblad began marketing the XPan camera, which was designed and produced by Fujifilm in Japan.

The release of the H-System in 2002 signaled a strategic departure from their traditional square format negatives to a new medium format film size with updated lenses. Facing doubts about digital project profitability and competition from automated medium format cameras by Pentax and Mamiya, Hasselblad opted to shut down its digital division to concentrate on this film system. Fujifilm contributed by finalizing lens designs, manufacturing glass elements, and exclusively marketing the H1 under their own brand within Japan.

In January 2003, Shriro Group—Hasselblad’s long-standing distributor across Asia—acquired a controlling interest in the company.

By August 2004, Shriro Sweden purchased Imacon, a high-end scanner and digital camera back producer established in 1995. This acquisition reversed earlier reluctance toward digital investments and refocused Hasselblad on professional digital imaging solutions.

Industry experts regarded this pivot as crucial amid declining demand for film-based products. Christian Poulsen, then CEO after merging leadership with Imacon’s founder, emphasized that embracing digital technology was essential for Hasselblad’s continued viability.

This approach helped maintain Hasselblad’s position in the market despite many medium format brands either exiting or scaling back (such as Mamiya being sold; Contax and Bronica ceasing operations). Nonetheless, achieving profitability remained difficult compared to leading competitor Phase One.

On June 30, 2011, German private equity firm Ventizz acquired full ownership of Hasselblad.

By late 2015, Chinese drone manufacturer DJI obtained a minority stake in Hasselblad and secured majority control by early 2017. In August 2018, DJI introduced the Mavic 2 Pro drone equipped with a Hasselblad-branded camera, marking an expansion of Hasselblad’s footprint into aerial photography markets.

In space

Multiple Hasselblad camera variants underwent specific adaptations for use in space expeditions.

NASA opted for Hasselblad cameras due to their interchangeable lens systems and film magazines. To accommodate the constraints of bulky spacesuits, modifications included replacing the reflex mirror with an eye-level viewfinder.

Enhancements driven by NASA requirements were incorporated into subsequent Hasselblad models, such as the expedited creation of a 70 mm film magazine tailored for space missions.

The simplified Hasselblad 500 C models were initially deployed during the concluding two Project Mercury flights (1962–63) and remained in use throughout Project Gemini missions (1965–66).

Apollo program

In response to the Apollo 1 tragedy in 1967, NASA established stringent safety and reliability protocols for electrical devices operating within oxygen-rich environments.

The electric Hasselblad EL cameras made their first appearance on Apollo 8. The extensively modified 500 EL, designated as the Hasselblad Electric Camera (HEC), was utilized on all missions from Apollo 8 forward. Apollo 11 carried three units of the 500 EL. On the lunar surface, Apollo 11 employed a further customized Hasselblad EL data camera (HDC) equipped with a Zeiss 5.6/60 mm Biogon lens and film magazines capable of storing between 150 and 200 frames. This command module camera represented a streamlined motorized version of the commercial 500 EL, designed to capture color still images either in vacuum or inside the spacecraft.

Subsequent NASA expeditions consistently featured Hasselblad cameras outfitted with photographic gear comparable to that used on Apollo 11. Notably, Apollo 15 introduced a 500 mm telephoto lens. During the Space Shuttle period, models derived from the 500 EL/M, 553 ELX, 205 TCC, and 203 FE series were employed.

Presently, eleven Hasselblad cameras remain on the Moon’s surface; only their film magazines were returned to Earth.

Cameras

Hasselblad camera timeline

System	1940s										1950s										1960s										1970s										1980s										1990s										2000s										2010s										2020s
	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9
Early	Template:N/A	HK-7					colspan=84 Template:N/A
	Template:N/A	SKa4					colspan=84 Template:N/A
6×6 (FP)	colspan=8 Template:N/A	1600F						colspan=76 Template:N/A
	colspan=13 Template:N/A	1000F					colspan=72 Template:N/A
6×6 V	colspan=14 Template:N/A	Super Wide					Super Wide C (SWC)																					SWC/M									903 SWC												905 SWC						colspan=23 Template:N/A
	colspan=17 Template:N/A	500C														500C/M (500 Classic,1990–92)																								501C			501CM								colspan=24 Template:N/A
	colspan=48 Template:N/A	503CX						503CXi			503CW (503CWD,2006)																	colspan=16 Template:N/A
	colspan=26 Template:N/A	500EL					500EL/M													500ELX				553ELX											555ELD								colspan=24 Template:N/A
	colspan=37 Template:N/A	2000 FC					2000 FC/M			2000 FCW				2003 FCW			205 TCC			205 FCC										colspan=27 Template:N/A
	colspan=54 Template:N/A	203 FE											colspan=26 Template:N/A
	colspan=55 Template:N/A	201 F				202 FA				colspan=27 Template:N/A
	colspan=55 Template:N/A	FlexBody									colspan=26 Template:N/A		135 XPan	colspan =58 Template:N/A	colspan =5 XPan	colspan =4 XPan II	colspan =23 Template:N/A

• HK-7 (1941–1945)
• SKa4 (1941–1945)
• 1600F (1948–1953)
• 1000F (1953–1957)
• V System line: including the primary V System (1957–2013), Superwide V System (1954–2006), and Flexbody (1995–2003)
• XPan (1998–2006), developed and produced by Fujifilm, recognized for its panoramic imaging functionality
• H System (2002–present), Hasselblad’s current medium format digital platform
• Lunar (introduced September2012, released early2013), a premium mirrorless camera aimed at high-end consumers
• X1D-50c (June2016–June2019), the first compact medium format mirrorless camera worldwide
• H6D-400c MS (2018–present), incorporating Multi-Shot technology capable of generating images up to400 megapixels
• X1D II50C and907X50C (unveiled June2019), representing second-generation mirrorless models and the brand’s most compact body respectively
• CFV II50 digital back (revealed June2019), providing digital functionality to classic camera systems
• X2D100C (announced September2022), a high-resolution100MP medium format mirrorless model
• 907X100C and CFV100C (introduced January2024), marking Hasselblad’s smallest and lightest camera body and digital back to date

This lineup underscores Hasselblad's dedication to premium medium format cameras, integrating cutting-edge digital innovations tailored for professional photographers and luxury clientele.

HK-7 and SKa4 Military Cameras

The HK-7 generated images measuring 7 cm by 9 cm on 80 mm film and was equipped with interchangeable lenses. The standard lens was a 135 mm Zeiss Biotessar, while alternative options included a 240 mm f/4 Meyer Tele-Megor and a 250 mm f/5 Schneider Tele-Xenar.

The SKa4 introduced the innovation of interchangeable film magazines, a feature that was subsequently adopted in later Hasselblad camera models.

1600F and 1000F

Hasselblad's inaugural civilian camera, launched in 1948, was a 6 × 6 cm focal-plane shutter single-lens reflex (SLR) designed by Victor Hasselblad with the ambition of creating the "ideal camera." Initially named simply the "Hasselblad Camera," it was later designated as the "1600F" to reflect its maximum shutter speed of 1/1600 second, with "F" indicating the focal plane shutter. Its modular construction allowed for interchangeable lenses, viewfinders, and film magazines. The stainless steel shutter was engineered to be both lightweight and durable enough to withstand high acceleration forces.

Manufactured between 1949 and 1953, the 1600F experienced some early technical challenges that were progressively resolved during its production. It debuted with Kodak Ektar lenses of 2.8/80 mm and 3.5/135 mm; prototype lenses included Ektar variants of 6.3/55 mm and 5.6/254 mm.

The subsequent model, the 1000F (produced from 1953 to 1957), incorporated an improved shutter mechanism with a maximum speed of 1/1000 second, enhancing reliability and robustness. Carl Zeiss became the principal lens supplier, offering Distagon 5.6/60 mm, Tessar 2.8/80 mm, and Sonnar lenses at focal lengths of 3.5/135 mm, 4.0/250 mm, and 5.6/250 mm. Later production runs also included a Dallmeyer 5.6/508 mm lens manufactured by Cook and Perkins, although this lens did not fully cover the film frame.

Both models are scarce in today’s secondary market and frequently non-operational due to their age, scarcity of replacement parts, and limited repair expertise. Common issues include corrosion and lens degradation, making well-maintained examples particularly valuable.

The Hasselblad 500C succeeded the F-series by replacing the focal plane shutter with leaf shutters integrated into each C-series lens. This design remained largely unaltered for over forty years and gained prominence through its use by NASA during the Gemini and Apollo space missions. Early lenses were produced by Kodak, but most were supplied by Carl Zeiss in Germany.

• 1600F (1948/1949–1953; maximum shutter speed: 1/1600 s)
• 1000F (1953–1957; maximum shutter speed: 1/1000 s)

V System

The term "V System" was coined following the introduction of the "H System" to distinguish Hasselblad's earlier medium-format camera lineup. This system originated from Victor Hasselblad’s vision to develop a compact, handheld camera featuring fast lenses and shutters compatible with the 6×6 cm film format—striking a balance between image quality and portability. Dissatisfied with existing shutter mechanisms and viewfinder designs, Hasselblad created the 1600 F system with fully interchangeable components including bodies, lenses, viewfinders, and accessories. Challenges associated with focal plane shutters combined with the advent of electronic flash led to the release in 1957 of the manual leaf shutter-equipped 500 C SLR, which supported flash synchronization at all shutter speeds. The motorized version, the 500 EL, appeared in 1964 and maintained compatibility with existing lenses and magazines. Together with the Superwide Camera (SWC), introduced in 1954 for architectural photography, these cameras formed the foundation of the V system.

The V Series developed progressively through models such as the 500C to the 500C/M, then onto the 503CX, 503CXi, followed by the 501C, 501CM, culminating in the final iteration—the 503CW. The SWC line evolved through SWC/M, then to the 903 SWC and finally the 905 SWC models. The motorized EL series advanced from the original 500EL through successive updates: the 500EL/M, then the TTL flash metering-equipped 500ELX, followed by improvements in internal coatings and battery usage seen in the 553ELX and ultimately culminating in the digital back-compatible 555ELD. TTL (Through-The-Lens) or OTF (Off-The-Film) flash metering debuted with the 500ELX model and continued in later versions such as those in the 503CX series. A limited-edition model—the 503CWD—was released in 2006 to celebrate Victor Hasselblad’s centenary; it featured a matched CFV-16 digital back with only five hundred units produced worldwide. Additionally, users can mount Phase One or leaf shutter digital backs on universal V system bodies.

This modular V system supports interchangeable lenses and backs originally designed for medium-format films (120 &220), accommodating various frame sizes including square (6×6), rectangular (6×4.5), as well as Polaroid and even some types of large format films such as 70mm rolls. Viewfinder options are also modular: focusing screens can be swapped out along with waist-level finders, sports finders, or eye-level prism finders angled differently for user preference.

Alongside leaf shutter cameras, Hasselblad developed focal plane shutter models within their titanium-curtained “2000 series” (ranging from models like the 2000 FC through to the 2003 FCW). However, these cameras encountered durability challenges despite incorporating safety mechanisms that retracted shutters when film magazines were removed. These were eventually superseded by rubberized cloth-curtained “200 series” cameras (201 F through to models like the205 FCC), which added metering capabilities and exposure automation features.

Two medium format view cameras—the FlexBody (1995–2003) and ArcBody (1997–2001)—offered tilt-shift functionality tailored for specialized photographic applications.

The last V System camera model produced was the 503CW; production ceased on April 29th,2013. In response to digital trends,Hasselblad introduced in2014the CFV-50c digital back compatible with V system lenses; this back shares its sensor technology withthe H5D-50c but incorporates a crop factor due to a smaller sensor size (43.2×32.9 mm). Subsequent updates arrived in2019withthe CFV II50Cand againin2024withthe CFV100Cwhile retaining identical sensor dimensions.

500 Series

• 500C(1957–1970; Leaf Shutter)
• 500C/M(1970–1994)
• 500 Classic(1990–1992)
• 501C(1994–1997)
• 501CM(1997–2005)
• 503CX(1988–1994; TTL OTF flash metering)
• 503CXi(1994–1996)
• 503CW(1996–2013)
• 503CWD(2006 limited edition)

2000 Series Titanium Focal Plane Shutter

• 2000 FC(1977–1982)
• 2000 FC/M(1982–1984)
• 2000 FCW(1984–1988)
• 2003 FCW(1988–1991)

200 Series Rubberized Cloth Focal Plane Shutter

• 205 TCC(1991–1994)
• 201 F(1994–1998)
• 203 FE(1994–2004)
• 205 FCC(1995–2004)
• 202 FA(1998–2002)

Super Wide-angle Cameras

• SWA & SW(1954–1958; fixed Carl Zeiss Biogon f/4.5 lens)
• SWC(1959–1979)
• SWC/M(1980–1988)
• 903 SWC(1988–2001)
• 905 SWC(2001–2006)

View Cameras

• FlexBody(1995–2003; tilt-shift capability; Hasselblad mount)
• ArcBody(1997–2001; tilt-shift functionality; specialized mount supporting three Rodenstock lenses)

EL Series

• 500EL(1964–1970)
• 500EL/M(1971–1984; introduced user-interchangeable focusing screens)
• 500ELX(1984–1988; added TTL flash metering & enlarged mirror assembly)
• 553ELX(1988–1999; enhanced internal coatings & AA battery power option)
• 555ELD(1998–2006; redesigned mirror mechanics & digital back communication interface)

The EL series became essential tools within studio photography settings; a modified variant was employed by NASA during Apollo missions—including astronaut William Anders’ famous Earthrise photograph—and inspired specialized photogrammetric versions such as the Hasselblad MK70.

XPan

Hasselblad's initial entry into 35mm film cameras came with the dual-format XPan and XPan II models, characterized by a body constructed from titanium and aluminium, covered in rubber, and designed as coupled rangefinder systems with interchangeable compact lenses.

These cameras are essentially rebranded Fuji TX-1 and TX-2 models. The XPan II enhanced the original by extending exposure times up to 30 minutes (compared to the previous limit of three minutes) and incorporated electronic exposure data within the viewfinder.

Equipped with a focal plane shutter, the XPan offered shutter speeds ranging from 8 seconds to 1/1000 of a second, with flash synchronization available from bulb mode (up to 270 seconds) through to 1/125 second.

Hasselblad’s objective was to provide medium format image quality on a 35mm film platform. The XPan made use of the entire width of 35mm film for both panoramic and standard frame compositions, creating negatives nearly three times larger than conventional panoramic masks and over five times larger than APS film formats.

Production of the XPan line has since ceased.

• XPan (introduced in 1998, featuring focal plane shutter, 35mm format with panoramic capabilities)
• XPan II (released in 2003, retaining focal plane shutter and panoramic features)

H System

The H System was unveiled by Hasselblad at photokina in September 2002.

H1

The H1 represented a departure from Hasselblad’s classic 6 × 6 cm format, adopting a 6 × 4.5 cm frame size and introducing autofocus lens technology.

This model utilized Fujinon lenses and prisms, marking an end to Hasselblad’s longstanding collaboration with Carl Zeiss for optics, while Hasselblad retained responsibility for manufacturing the camera body and shutter. Additionally, PhaseOne and Kodak were invited to produce digital backs compatible with this system.

Notable features included:

• a fold-out lever replacing the traditional removable dark slide
• film inserts and backs supporting both 120 and 220 film types
• automatic film advance mechanism
• seamless integration of digital backs
• electronically controlled leaf shutters with speeds ranging from 1/800 second up to 18 hours

Compatibility between most parts of the H1 and H2 series was maintained.

H1D

This variant was identical to the H1 but bundled with a Hasselblad-branded Imacon iXpress digital back offering 22 megapixels and a 40 GB Image Bank, allowing storage of up to 850 images per session. It was exclusively compatible with this specific digital back, representing Hasselblad’s first fully integrated DSLR solution.

H2

The H2 introduced operation powered by a single battery when paired with the Ixpress CFH digital back. It featured a unified on/off switch and an integrated system design for simplified use. Functionally, it matched the H1’s capabilities when used with existing digital backs. Production ended in October 2007.

H2D

As Hasselblad’s second-generation integrated DSLR, the H2D was the first model to support the new 3FR Raw format convertible through Flexcolor or Phocus software. It accepted CF cards directly, removing dependence on an Image Bank link cable, and included Firewire 800 connectivity. Enhanced metering patterns were optimized for larger sensors, powered by a lithium-ion battery rated at 1,850 mAh serving both body and digital back.

H2F

The H2F functioned as a hybrid camera capable of shooting both film and digital when equipped with Hasselblad CF31, CF22, CF22 MS, CF39, or CF39 MS digital backs. Mechanically identical to the H2, it was engineered to prevent compatibility with third-party digital backs within the H-series platform. The camera supported all H-mount lenses including the HCD 24mm, 28mm prime lenses, and the 35-90mm zoom lens.

H3D

The third iteration of Hasselblad's integrated DSLR series introduced a more advanced software synergy among the camera, viewfinder, and digital back compared to its predecessors. Unlike the earlier H1 and H2 models which were adapted from film cameras, the H3D was designed specifically for digital photography. Hasselblad highlighted that although the H2 remained operational, its limited integration restricted compatibility with newer functionalities developed for the H3D system.

H3DII

Released in 2007, the fourth-generation integrated DSLR improved the connection between camera and sensor beyond what standalone digital backs offered; however, it did not support film backs. Notable upgrades consisted of a larger 3-inch TFT screen, reduced noise through a heat sink replacing the fan, a combined WB/ISO control button replacing former dedicated buttons now accessed via menu, and incorporation of Global Image Locator (GIL) support.

Available H3DII variants:

Model	Sensor	ISO range	ISO range (with Phocus)	Capture speed	HC lens factor	Equivalent focal length	Display	Storage
H3DII-31	33.1 mm × 44.2 mm, 31 MP, 16-bit depth	100–800	100–1600	1.2 s	1.3	31 mm	3" OLED	CF
H3DII-39	36.8 mm × 49.0 mm, 39 MP, 16-bit depth	50–400	50–800	1.4 s	1.1	28 mm
H3DII-50	36.8 mm × 49.0 mm, 50 MP, 16-bit depth	50–400	50–800	1.1 s	1.1	28 mm

H4D

The fifth generation of Hasselblad's integrated DSLR lineup arrived in 2009, featuring models such as the H4D-31, H4D-40, H4D-50, H4D-50MS, H4D-60, and H4D-200MS.

Model	Sensor Size and Resolution	ISO range	ISO range (with Phocus)	Capture speed	HC lens factor	Equivalent focal length	Display Size	Storage Medium	Video Capability
H4D-40	33.1 mm × 44.2 mm, 40 MP, 16-bit color depth	100–800	100–1600	1.1 s	1.3	31 mm	3"	CF
H4D-50	36.8 mm × 49.1 mm, 50 MP, 16-bit color depth	50–400	50–800	1.1 s	1.1	28 mm	3"	CF
H4D-60	40.2 mm × 53.7 mm, 60 MP, 16-bit color depth	50–400	50–800	1.1 s	1.0	28 mm	3"	CF
H4D-200MS	"36.7 mm × 49.1 mm", 50 MP standard resolution with multishot mode delivering up to 200 MP	50–400	50–800	1.1 s	1.0	28 mm	3"	CF	None

H4X

Introduced on October 27, 2011, the H4X model consolidated Hasselblad’s medium format offerings by replacing the older H1, H2, and H2F cameras.

H5D

The sixth generation of integrated DSLRs was unveiled in 2012 with several models including the H5D-40, H5D-50, H5D-50MS, H5D-60, and H5D-200MS.

Model	Sensor Specifications	ISO range	ISO range (with Phocus)	Capture Speed	HC Lens Factor	Equivalent Focal Length	Display Size	Storage Type	Video Recording Capability
H5D-40	"32.9 mm × 43.8 mm", 40 MP resolution, 16-bit color depth	100–800	100–1600	1.1 s	1.3	31 mm	3"	CF
H5D-50	"36.8 mm × 49.1 mm", 50 MP resolution, 16-bit color depth	50–400	50–800	1.1 s	1.1	28 mm	3"	CF
H5D-60	"40.2 mm ×53.7 mm", 60 MP resolution,16-bit color depth	50–400	50–800	1.1 s	1.0	28 mm	3"	CF
H5D-200MS	"36.7 mm ×49.1 mm", standard capture at 50 MP with multishot mode producing up to 200 MP	50–400	50–800	1.1 s	1.0	28 mm	3"	CF	None	} H5D-50C In January 2014, Hasselblad introduced the H5D-50C model equipped with Wi-Fi capabilities, aiming to improve connectivity and streamline workflow for professional photographers. H5X On September 9, 2014, Hasselblad launched the H5X system, which succeeded the H1, H2, H2F, and H4X models. Notable enhancements included: A backup camera option for users of the H5D Implementation of True Focus technology Compatibility with the complete range of HC and HCD lenses, such as the HCD-24, HCD-28, and the HCD 35-90 zoom lens Introduction of the HVD-90x viewfinder tailored for the 36×48 mm format HV-90x-II viewfinder designed for film and the 40.2 × 53.7 mm format Increased power in autofocus illumination Eight memory banks allowing quick retrieval of saved camera configurations New customizable button features integrated with an H5D sensor unit H5D-50C WiFi Hasselblad unveiled the Wi-Fi enabled version of the H5D-50C on September 16, 2014. H6D-50c, H6D-100c, and H6D-400c MS In April 2016, Hasselblad revealed its H6D series, including the H6D-50c, H6D-100c, and the multi-shot capable H6D-400c MS models. Model Sensor ISO range Capture speed Shutter speed Flash sync speed Display Storage Video recording Host connection type H6D-50C CMOS sensor with 50 MP resolution (8272 × 6200 pixels, pixel size 5.3 × 5.3 μm), sensor size 43.8 × 32.9 mm, 16-bit color depth ISO 100–6400 Exposure times between 1.7 and 2.3 seconds Shutter speeds from 60 minutes up to 1/2000 second Flash synchronization possible at all shutter speeds 3-inch display Supports CFast card, SD card or tethered operation with Mac or PC Full HD video (1920 × 1080p) USB 3.0 Type-C (5 Gbit/s), Mini HDMI, Audio input/output H6D-100C CMOS sensor offering 100 MP (11600 × 8700 pixels, pixel size 4.6 × 4.6 μm), sensor dimensions of 53.4 × 40.0 mm, with 16-bit depth ISO range of 64–12800 Capture speed to be announced Shutter speeds from 60 minutes to 1/2000 second Flash usable across all shutter speeds 3-inch screen Compatible with CFast card, SD card or tethered connection to Mac or PC Supports Full HD (1920 ×1080p) and UHD/4K (3840 ×2160p) video recording USB 3.0 Type-C (5 Gbit/s), Mini HDMI, Audio in/out ports H6D-400C MS CMOS sensor with 100 MP resolution (11600 × 8700 pixels, pixel size 4.6 × 4.6 μm), sensor size of 53.4 × 40.0 mm, supporting 16-bit color depth ISO range between 64 and 12800 Shutter speeds from one hour to 1/2000 second Flash synchronization available at any shutter speed 3-inch display CFast card, SD card or tethered to Mac or PC supported Full HD (1920 ×1080p) and UHD/4K (3840 ×2160p) video capability USB 3.0 Type-C (5 Gbit/s), Mini HDMI, Audio input/output interfaces Single-shot mode at 100 MP Four-shot mode at 100 MP Six-shot mode producing a composite image at 400 MP H6D-400c MS Derived from the H6D-100c, this model employs sensor shifting through full and half pixel movements across multiple exposures to improve colour accuracy and produce images with enhanced resolution. Although branded as "Multi-shot" (MS), this pixel shift method does not yield a genuine 400-megapixel file despite the implication in its name. X System The X System offers compact mirrorless interchangeable-lens cameras equipped with medium format sensors, matching the size utilized in Fujifilm’s GFX series. The lineup debuted with the X1D in June 2016, followed by the X1D II 50C in June 2019, and later the X2D 100c in September 2022. In 2019, Hasselblad expanded the system by introducing the CFV II 50C digital back compatible with V system cameras, alongside the modular 907X body that supports both CFV and X system lenses. The CFV 100C, launched in 2024, shares its sensor with the X2D. To accommodate a shorter flange distance compared to the larger HCD mount, Hasselblad engineered the "XCD" lens mount. An adapter enables the use of HCD lenses on XCD mounts while maintaining autofocus functionality. Initially launched with two lenses (45mm and 90mm), the XCD range has grown to fifteen lenses, spanning from 21mm wide-angle to 135mm short telephoto focal lengths, including a 35–75mm zoom option. X1D-50c Hasselblad unveiled its first medium format mirrorless camera, the X1D-50c, in June 2016. Roughly the size of a full-frame DSLR, it incorporates a 43.8 x 32.9 mm CMOS sensor and debuted with the new XCD mount supported initially by two lenses. An adapter for H System lenses allows full autofocus compatibility. The current lens lineup includes fifteen XCD options. In June 2019, Hasselblad released an updated version, the X1D II 50C, which retains the original sensor but features upgraded electronics for faster performance and a reduced price. The body color was changed from silver to gunmetal, and grip materials were improved. Model Sensor ISO range Capture speed Shutter speed Flash sync speed Display Storage Video recording Host connection type X1D-50c CMOS, 51 MP (8272 × 6200 pixels, 5.3 × 5.3 μm), 43.8 × 32.9 mm, 16 bit 100–25600 2.0 fps 60 min to 1/2000 s Flash usable at all shutter speeds 3.0'' Dual SD/SDHC/SDXC slots HD (1920 × 1080) USB 3.0 (5 Gbit/s) Type-C, Mini HDMI, Audio In/out X1D II 50C CMOS, 51 MP (8272 × 6200 pixels, 5.3 × 5.3 μm), 43.8 × 32.9 mm 100–25600 2.7 fps 60 min to 1/2000 s Flash usable at all shutter speeds 3.6" Dual UHS-II SD card slots 2.7K (2720 × 1530) HD (1920 × 1080) USB 3.0 (5 Gbit/s) Type-C, Audio In/out X2D 100C In September of 2022, Hasselblad introduced the X2D 100C, a premium medium format camera boasting a 100-megapixel sensor along with enhanced autofocus capabilities and built-in image stabilization (IBIS). This model features a redesigned chassis and was accompanied by three new lenses designed for the X system. A limited edition Earth Explorer version appeared in September 2024 in tundra brown finish, restricted to just 1,000 units worldwide. Lenses Hasselblad's lenses have predominantly been created and manufactured by Carl Zeiss AG, with supplementary input from Fujifilm, Kodak, Rodenstock, and Schneider Kreuznach. Scanners After merging with Imacon in 2004, Hasselblad incorporated the Flextight scanner series into its product lineup. In 2006, the company introduced two new models: The X1 offered scanning of positive and negative film at an optical resolution of 6300 dpi with a throughput of 60 MB per minute. The X5 featured A4 reflective scanning capability, a batch and slide feeder, active cooling to minimize noise, an optical resolution of 8000 dpi, and a scanning speed reaching 300 MB per minute. Phocus (software) Hasselblad produces Phocus, a sophisticated image editing application compatible with both Microsoft Windows and Mac OS X. The Mac version supports raw files from various DSLR brands via the operating system's raw image framework. Phocus is available as a complimentary download on Hasselblad’s official website. In 2010, Hasselblad announced that upcoming Windows editions of Phocus would cease supporting raw files from non-Hasselblad cameras. Phocus Mobile 2 In June 2019, Hasselblad launched Phocus Mobile 2 to improve mobile workflows by utilizing USB-C and Wi-Fi connectivity for photographers. This app allows importing, editing, rating RAW files, and managing full-quality JPEGs on iPad Pro or iPad Air (2019). Key features include exporting at full quality, tethered shooting capabilities, and direct camera control. Sony Beginning in 2012, Hasselblad began offering rebranded Sony digital cameras. At photokina 2012, Hasselblad revealed the Lunar—a mirrorless interchangeable lens camera built around the Sony NEX-7’s 24.3 MP APS-C sensor and processing engine. Positioned as a premium luxury product, it was released in summer 2013. On 23 July 2013, Hasselblad launched the Stellar, a high-end compact digital camera derived from the Sony Cyber-shot DSC-RX100. On 3 February 2014, the HV was introduced as a restyled Sony α99 with enhanced durability, promoted under the slogan "tough as nails." The Stellar II followed on 26 November 2014, based on the DSC-RX100M2. Since then, no further Sony-based rebranded models have been issued. Unlike Leica’s collaboration with Panasonic—which involved customized image processing—Hasselblad’s approach mirrored selling OEM Sony cameras under its brand at prices two to three times higher without claiming altered image processing algorithms. Mobile phones (OnePlus and Oppo) On 8 March 2021, OnePlus announced a $150 million partnership with Hasselblad aimed at advancing camera technology. The OnePlus 9 series became the first smartphones to incorporate Hasselblad-enhanced cameras. In February 2022, Oppo initiated a three-year collaboration with Hasselblad to jointly develop imaging technologies for its flagship Find X lineup. The triple-camera 5G Oppo Find X5 was the initial Oppo model to feature Hasselblad technology, succeeded by the Oppo Find X6 and Oppo Find X7. Company publications Until 2007, Hasselblad issued the Hasselblad Forum, which was succeeded by Victor, a large-format publication accessible online as PDF after registration. See also Fujifilm Barcode System (compatible with H1, H2, H2F, H3D) Hasselblad Award List of lenses for Hasselblad cameras List of photographic equipment manufacturers List of Swedish companies Medium format Sources External links Hasselblad Focal Plane Shutter Models